Booking Holdings (BKNG) CFO sells 20,000 shares under Rule 10b5-1 plan

Rhea-AI Filing Summary

Booking Holdings Inc. Chief Financial Officer Ewout L. Steenbergen reported multiple open-market sales of common stock. On August 12, 2026, he sold a total of 20,000 shares in several tranches at weighted average prices between approximately $208 and $213 per share. The transactions were executed pursuant to a pre-arranged Rule 10b5-1(c) trading plan adopted on May 13, 2026.

Insider Trade Summary 10b5-1

Net Seller: 20,000 shares

Net Sell 5 txns

Insider Steenbergen Ewout L

Role CHIEF FINANCIAL OFFICER

Sold 20,000 shs ($4.22M)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	860	$208.6547	$179K
Sale	Common Stock F1, F3	4,890	$209.6703	$1.03M
Sale	Common Stock F1, F4	3,899	$210.7981	$822K
Sale	Common Stock F1, F5	8,461	$211.8174	$1.79M
Sale	Common Stock F1, F6	1,890	$212.538	$402K

Holdings After Transaction: Common Stock — 59,794 shares (Direct)

Footnotes (6)

1. F1. The 10b5-1(c) sales plan was adopted on May 13, 2026.
2. F2. Represents the weighted average sales price. The range of prices received for the reported transactions was $208.21 - $209.20. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
3. F3. Represents the weighted average sales price. The range of prices received for the reported transactions was $209.25 - $210.24. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
4. F4. Represents the weighted average sales price. The range of prices received for the reported transactions was $210.26 - $211.25. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
5. F5. Represents the weighted average sales price. The range of prices received for the reported transactions was $211.26 - $212.25. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
6. F6. Represents the weighted average sales price. The range of prices received for the reported transactions was $212.27 - $212.84. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

Key Figures

Total shares sold: 20,000 shares First tranche sale price: $208.6547 per share Largest tranche sale: 8,461 shares at $211.8174 per share +3 more

6 metrics

Total shares sold 20,000 shares Aggregate shares sold by the CFO on August 12, 2026 across five transactions

First tranche sale price $208.6547 per share Weighted average sale price for 860 shares of common stock on August 12, 2026

Largest tranche sale 8,461 shares at $211.8174 per share Largest single reported sale of common stock on August 12, 2026

Reported price range (low) $208.21 per share Lowest price in the disclosed weighted average sale price ranges for August 12, 2026

Reported price range (high) $212.84 per share Highest price in the disclosed weighted average sale price ranges for August 12, 2026

10b5-1 plan adoption date May 13, 2026 Date the Rule 10b5-1(c) sales plan governing these transactions was adopted

Key Terms

Rule 10b5-1(c), weighted average sales price, open market or private transaction

3 terms

Rule 10b5-1(c) regulatory

"The 10b5-1(c) sales plan was adopted on May 13, 2026."

Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.

weighted average sales price financial

"Represents the weighted average sales price. The range of prices received..."

open market or private transaction financial

"transaction_code_description: Sale in open market or private transaction"

FAQ

What insider transaction did Booking Holdings (BKNG) report in this Form 4?

Booking Holdings reported that its Chief Financial Officer, Ewout L. Steenbergen, sold 20,000 shares of common stock on August 12, 2026 in multiple open-market transactions at various weighted average prices.

How many Booking Holdings (BKNG) shares did the CFO sell and on what date?

The CFO sold a total of 20,000 shares of Booking Holdings common stock on August 12, 2026. The sales were reported as five separate transactions, each with its own share amount and weighted average sale price.

What prices did the Booking Holdings (BKNG) CFO receive for the sold shares?

The reported transactions show weighted average sale prices ranging from about $208.65 to $212.54 per share. Footnotes indicate detailed price ranges from $208.21–$212.84, with full breakdowns available upon request to Commission staff.

Were the Booking Holdings (BKNG) CFO stock sales under a Rule 10b5-1 trading plan?

Yes. A footnote states the Rule 10b5-1(c) sales plan covering these transactions was adopted on May 13, 2026. Such plans pre-arrange trades, which can reduce the informational value of the transaction timing.

What type of transactions were reported for Booking Holdings (BKNG) CFO Steenbergen?

All reported transactions were sales of common stock coded as “S,” described as sales in open market or private transactions. No option exercises, gifts, or derivative transactions were reported in this Form 4.

Does the Form 4 show how many Booking Holdings (BKNG) shares the CFO still holds?

The transactions list the shares sold but do not provide a post-transaction holdings figure. The “shares following transaction” fields are not populated in this Form 4’s non-derivative transaction entries.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/13/2026 - 04:36 PM Accepted by SEC EDGAR 08/13/2026 - 04:36 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Steenbergen Ewout L

(Last) (First) (Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVENUE

(Street)

NORWALK CONNECTICUT 06854

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF FINANCIAL OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/12/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)(2)	08/12/2026		S		860	D	$208.6547	78,934	D
Common Stock(1)(3)	08/12/2026		S		4,890	D	$209.6703	74,044	D
Common Stock(1)(4)	08/12/2026		S		3,899	D	$210.7981	70,145	D
Common Stock(1)(5)	08/12/2026		S		8,461	D	$211.8174	61,684	D
Common Stock(1)(6)	08/12/2026		S		1,890	D	$212.538	59,794	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on May 13, 2026.

2. Represents the weighted average sales price. The range of prices received for the reported transactions was $208.21 - $209.20. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

3. Represents the weighted average sales price. The range of prices received for the reported transactions was $209.25 - $210.24. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

4. Represents the weighted average sales price. The range of prices received for the reported transactions was $210.26 - $211.25. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

5. Represents the weighted average sales price. The range of prices received for the reported transactions was $211.26 - $212.25. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

6. Represents the weighted average sales price. The range of prices received for the reported transactions was $212.27 - $212.84. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

	/s/ Vijay Iyer, Attorney-in-Fact	08/13/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)