Record new logo quarter as Bridgeline Digital (NASDAQ: BLIN) lands HawkSearch wins

Rhea-AI Filing Summary

Bridgeline Digital, Inc. filed a current report to furnish two press releases highlighting new customer wins for its HawkSearch product and a record second quarter for new logo sales, described as the strongest in the company’s history.

One release announces that an Ohio-based wholesaler in plumbing, HVAC, and electrical trades chose HawkSearch to power product discovery across a Magento eCommerce site with more than 50,000 products in eight trade categories. The other details an 80-year-old precision metalworking manufacturer selecting HawkSearch for its WooCommerce platform and a catalog of more than 3,000 SKUs.

Both releases emphasize HawkSearch’s AI-powered search, Unit of Measure tools, personalization, and integrations with PIM, ERP, and WooCommerce to help B2B distributors and manufacturers grow online revenue. Management notes that capital raised in 2025 is supporting this growth and positioning HawkSearch as a preferred product discovery platform in wholesale and industrial markets.

8-K Event Classification

2 items: 7.01, 9.01

2 items

Item 7.01 Regulation FD Disclosure Disclosure

Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.

Item 9.01 Financial Statements and Exhibits Exhibits

Financial statements, pro forma financial information, and exhibit attachments filed with this report.

Key Figures

Wholesale catalog size: more than 50,000 products Wholesale trade categories: 8 trade categories Manufacturer catalog size: more than 3,000 SKUs +2 more

5 metrics

Wholesale catalog size more than 50,000 products Ohio-based wholesaler across eight trade categories

Wholesale trade categories 8 trade categories Plumbing, HVAC, electrical and related trades

Manufacturer catalog size more than 3,000 SKUs Precision metalworking manufacturer product catalog

Manufacturer heritage more than 80 years Precision metalworking industry experience

Record period second quarter fiscal 2026 Strongest quarter for new logo sales in company history

Key Terms

Regulation FD Disclosure, HawkSearch, Unit of Measure functionality, Unified Search, +1 more

5 terms

Regulation FD Disclosure regulatory

"Item 7.01 Regulation FD Disclosure. On April 28, 2026, Bridgeline Digital, Inc."

Regulation FD disclosure requires public companies to share important, market-moving information with everyone at the same time instead of tipping off analysts or large investors first. Think of it as making sure all players on a field hear the same announcement simultaneously; that fairness helps investors trust that stock prices reflect the same information and reduces the risk of sudden, unfair trading advantages or regulatory penalties for selective leaks.

HawkSearch financial

"has selected HawkSearch to improve how customers navigate their product catalog"

Unit of Measure functionality technical

"leverage HawkSearch's keyword management, product recommendations, and Unit of Measure functionality"

Unified Search technical

"AI-powered Unified Search to improve relevancy and guide customers to the right products"

A unified search is a single search tool that looks through many different data sources at once — such as news articles, regulatory filings, press releases, analyst reports and internal documents — and shows combined, organized results. For investors it saves time and reduces the risk of missing important information by letting you find all relevant material with one query, like using a single map app that shows roads, transit and traffic instead of switching between separate maps.

new logo sales financial

"record new logo customers added in our second quarter of fiscal 2026"

Understanding 8-K Material Events →

false 0001378590 0001378590 2026-04-28 2026-04-28

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of report (Date of earliest event reported): April 28, 2026

BRIDGELINE DIGITAL, INC.

(Exact name of registrant as specified in its charter)

Delaware	001-33567	52-2263942
(State or other jurisdiction of incorporation or organization)	(Commission File Number)	(I.R.S. Employer Identification No.)

100 Sylvan Road, Suite G700

Woburn, MA 01801

(Address of principal executive offices, zip code)

(781) 376-5555

(Issuer's telephone number)

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the Registrant under any of the following provisions:

☐	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a -12)
☐	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d -2(b))
☐	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Common Stock	BLIN	Nasdaq Stock Market, LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 7.01              Regulation FD Disclosure.

On April 28, 2026, Bridgeline Digital, Inc. (the “Company”) issued a press release containing the information attached to this Current Report on Form 8-K as set forth in Exhibit 99.1.

On April 30, 2026, the Company issued a press release containing the information attached to this Current Report on Form 8-K as set forth in Exhibit 99.2.

The information in this Current Report is being furnished pursuant to Item 7.01 and shall not be deemed “filed” for purposes of Section 18 of the Exchange Act, nor is it subject to the liabilities of that section or deemed incorporated by reference in any filing by the Company under the Exchange Act, unless specifically identified as being incorporated therein.  By furnishing this Current Report on Form 8-K and the information set forth herein, the Company makes no admission as to the materiality of any information in this Current Report.

Item 9.01              Financial Statements and Exhibits.

(d) Exhibits

Exhibit No.	Exhibit Description
99.1	Press Release, dated April 28, 2026
99.2	Press Release, dated April 30, 2026
104	Cover Page Interactive Data File (embedded within the inline XBRL document)

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	BRIDGELINE DIGITAL, INC.
	(Registrant)
Date: May 4, 2026
	By:	/s/ Thomas R. Windhausen
		Thomas R. Windhausen
		Chief Financial Officer

Exhibit 99.1

Bridgeline Digital Expands B2B Wholesale Distribution Footprint with Latest HawkSearch Win

WOBURN, MA / ACCESS Newswire / April 28, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that an Ohio-based wholesaler serving the plumbing, HVAC, and electrical trades has selected HawkSearch to improve how customers navigate their product catalog and find the right items across its Magento eCommerce platform. This win is part of a record second quarter for Bridgeline, the company's strongest quarter for new logo sales in its history.

"Wholesalers managing large, multi-trade catalogs face search challenges that keyword-dependent solutions weren't built to handle," said Ari Kahn, President and CEO of Bridgeline Digital. "This win reflects the momentum we are building in the wholesale distribution sector - record new logo customers added in our second quarter of fiscal 2026, marking our strongest quarter for new logo sales in company history. The deployment of capital we raised in 2025 is delivering exactly the growth we targeted, and we expect to continue expanding our position as the product discovery platform of choice for B2B wholesalers and distributors."

Growing Momentum in Wholesale Distribution

The wholesaler manages a catalog of more than 50,000 products across eight trade categories, with complex requirements including customer-specific pricing, product restrictions, and real-time availability. Their previous search experience was not built for this level of complexity, a keyword-matching approach that struggled against the scale and specificity buyers demand. HawkSearch will deliver AI-powered search that understands intent beyond exact keyword matches, critical functionality for B2B buyers searching across a complex catalog.

As part of the implementation, HawkSearch will integrate with the company's existing PIM and ERP to support a seamless flow of product and customer data across its digital ecosystem. The wholesaler will also leverage HawkSearch's keyword management, product recommendations, and Unit of Measure functionality to enhance engagement and improve customer interaction with the site.

Purpose-Built for B2B Complexity

"Wholesale distribution is one of the most demanding environments for product discovery, with deep catalogs, complex buying patterns, and customers who need precision, not approximation," said John Murcott, SVP of Product at Bridgeline Digital. "HawkSearch's B2B-specific capabilities, from Unit of Measure normalization to out-of-the-box personalization, are built for exactly this environment. We're seeing strong demand from wholesalers because no other platform delivers this level of B2B AI functionality, and we expect to continue expanding our position in this sector as more wholesalers look to grow their online revenue."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. HawkSearch, Bridgeline's AI-powered search and product discovery platform, is purpose-built for the complex catalog needs of B2B distributors and manufacturers. To learn more, visit www.bridgeline.com.

Contact:
Kelly Maltman
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

Exhibit 99.2

HawkSearch Secures Another Win, Driving eCommerce Growth for 80-Year-Old Precision Manufacturer

WOBURN, MA / ACCESS Newswire / April 30, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI marketing technology, announces a precision metalworking manufacturer with more than 80 years of industry heritage has selected HawkSearch to power search and product discovery for its WooCommerce eCommerce platform. The selection reflects the company's commitment to growing its online revenue channel and delivering a modern buying experience for its industrial customers.

"Industrial manufacturers with deep heritage and loyal customer bases are increasingly recognizing that their digital experience needs to match the precision of their products," said Ari Kahn, President and CEO of Bridgeline Digital. "This win is part of our record second quarter, the strongest for new logo sales in company history, and one that reflects the growing momentum we are building across industrial verticals. HawkSearch is becoming the platform of choice for manufacturers who are serious about growing their online revenue."

Modernizing Search for a Complex Industrial Catalog

The manufacturer offers a catalog of more than 3,000 precision metalworking SKUs and technical product documentation, serving CNC machine shops and industrial buyers who rely on highly specific part-number and long-tail searches to find exactly what they need. Their previous search experience was not built for this level of technical specificity, struggling with relevancy and lacking the synonym and keyword management tools required for industrial buying patterns. HawkSearch will deliver AI-powered search that understands intent beyond exact keyword matches, ensuring buyers can find the right product quickly and confidently.

As part of the implementation, the manufacturer will leverage HawkSearch's keyword management, synonym controls, product recommendations, Unit of Measure functionality, and AI-powered Unified Search to improve relevancy and guide customers to the right products. Merchandising and promotion calendar capabilities will give the marketing team direct control over the customer experience while robust reporting and analytics will provide the visibility needed to continuously optimize performance. HawkSearch will integrate with the company's WooCommerce platform, enabling a seamless connection between eCommerce operations and advanced search capabilities.

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. HawkSearch, Bridgeline's AI-powered search and product discovery platform, is purpose-built for the complex catalog needs of B2B distributors and manufacturers. To learn more, visit www.bridgeline.com.

Contact:
Kelly Maltman
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

FAQ

What did Bridgeline Digital (BLIN) disclose in this 8-K filing?

Bridgeline Digital furnished two press releases announcing new HawkSearch customer wins and describing a record second quarter for new logo sales, the strongest in its history. The releases highlight growing adoption among B2B wholesalers and manufacturers using Magento and WooCommerce eCommerce platforms.

How is Bridgeline Digital’s HawkSearch being used by the Ohio-based wholesaler?

An Ohio-based wholesaler serving plumbing, HVAC, and electrical trades selected HawkSearch to improve product discovery across a Magento site with over 50,000 products in eight trade categories. HawkSearch will integrate with the company’s PIM and ERP and use AI search, recommendations, and Unit of Measure capabilities.

What industrial manufacturer win did Bridgeline Digital (BLIN) announce?

Bridgeline announced that a precision metalworking manufacturer with more than 80 years of heritage chose HawkSearch for its WooCommerce eCommerce platform. The catalog includes over 3,000 SKUs and technical documentation, with HawkSearch improving long-tail and part-number searches and adding merchandising and promotion tools.

What growth milestone did Bridgeline Digital report for fiscal 2026?

Management stated that the second quarter of fiscal 2026 was a record period for new logo customers and the strongest quarter for new logo sales in company history. They linked this momentum to capital raised in 2025, which is being deployed to drive HawkSearch-led revenue growth.

Which sectors is Bridgeline Digital targeting with HawkSearch?

Bridgeline is focusing HawkSearch on B2B wholesalers, distributors, and industrial manufacturers. The filing highlights wins with a multi-trade wholesaler and a precision metalworking manufacturer, emphasizing HawkSearch’s AI product discovery capabilities for complex, technical, and multi-category catalogs in these sectors.

What key HawkSearch features are emphasized in Bridgeline Digital’s announcements?

The releases highlight AI-powered search that understands intent beyond keywords, Unit of Measure functionality, keyword and synonym management, product recommendations, Unified Search, merchandising calendars, and analytics. These features are designed to improve relevancy, engagement, and online revenue for complex B2B catalogs.

Filing Exhibits & Attachments

6 documents

Press Releases

• EX-99.1 EXHIBIT 99.1 7.1 KB
• EX-99.2 EXHIBIT 99.2 6.5 KB

Other Documents

• EX-101 XBRL TAXONOMY EXTENSION SCHEMA 3.5 KB
• EX-101 XBRL TAXONOMY EXTENSION DEFINITION LINKBASE 11.2 KB
• EX-101 XBRL TAXONOMY EXTENSION LABEL LINKBASE 15.0 KB
• EX-101 XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE 11.3 KB