Box (BOX) COO trims stake, sells 5,834 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
BOX Inc Chief Operating Officer Olivia Nottebohm reported an open-market sale of 5,834 shares of Class A common stock at $24.97 per share on June 25, 2026. The transaction was executed as a Rule 10b5-1 trading plan sale adopted on July 9, 2025.
Following this trade, Nottebohm directly holds 525,050 shares of BOX. The filing notes that certain shares are represented by time-based and performance-based restricted stock units (RSUs), which convert into common stock over time if vesting conditions and continued service requirements are met.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 5,834 shares ($145,675)
Net Sell
1 txn
Insider
Nottebohm Olivia
Role
Chief Operating Officer
Sold
5,834 shs ($146K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 5,834 | $24.97 | $146K |
Holdings After Transaction:
Class A Common Stock — 525,050 shares (Direct, null)
Footnotes (1)
- The reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 9, 2025. Certain of these shares are represented by time-based and performance-based restricted stock units ("RSUs"). Each RSU represents the Reporting Person's right to receive one share of Common Stock of the Issuer subject to the applicable vesting schedule and the Reporting Person's continuous service through each such date.
Key Figures
Shares sold: 5,834 shares
Sale price: $24.97 per share
Shares held after transaction: 525,050 shares
+3 more
6 metrics
Shares sold
5,834 shares
Open-market sale on June 25, 2026
Sale price
$24.97 per share
Price for Class A common stock sold
Shares held after transaction
525,050 shares
Direct ownership after sale
Transaction code
S
Open-market or private sale of non-derivative stock
Plan adoption date
July 9, 2025
Rule 10b5-1 trading plan for reported sales
Security type
Class A Common Stock
Non-derivative equity sold in transaction
Key Terms
Rule 10b5-1 trading plan, restricted stock units ("RSUs"), time-based, performance-based, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 9, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units ("RSUs") financial
"Certain of these shares are represented by time-based and performance-based restricted stock units ("RSUs")."
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
time-based financial
"Certain of these shares are represented by time-based and performance-based restricted stock units ("RSUs")."
performance-based financial
"Certain of these shares are represented by time-based and performance-based restricted stock units ("RSUs")."
open-market sale financial
"transaction_action: "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What did BOX (BOX) COO Olivia Nottebohm report in this Form 4?
Olivia Nottebohm reported selling 5,834 shares of BOX Class A common stock at $24.97 per share. The sale was an open-market transaction executed under a pre-established Rule 10b5-1 trading plan adopted on July 9, 2025.
Was the BOX (BOX) COO sale part of a Rule 10b5-1 trading plan?
Yes. The filing states the reported sales were made under a Rule 10b5-1 trading plan adopted on July 9, 2025. Such plans pre-schedule trades, indicating the timing of this sale was set in advance rather than newly decided.
Does the BOX (BOX) filing mention restricted stock units (RSUs) for the COO?
Yes. The filing notes that certain shares are represented by time-based and performance-based RSUs. Each RSU entitles Olivia Nottebohm to receive one share of BOX common stock if vesting conditions and continuous service requirements are satisfied.
What type of transaction is reported for BOX (BOX) COO in this Form 4?
The transaction is an open-market sale of non-derivative Class A common stock, coded as an “S” transaction. It reflects a direct disposition of 5,834 shares at $24.97 per share, with holdings after the trade reported at 525,050 shares.