BOX (BOX) COO Olivia Nottebohm sells 6,528 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
BOX Inc Chief Operating Officer Olivia Nottebohm sold 6,528 shares of Class A common stock in an open-market transaction at $26.17 per share. After this sale, she directly holds 552,211 shares. The trade was executed under a pre-arranged Rule 10b5-1 trading plan, indicating it was scheduled in advance rather than timed discretionarily.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 6,528 shares ($170,838)
Net Sell
1 txn
Insider
Nottebohm Olivia
Role
Chief Operating Officer
Sold
6,528 shs ($171K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 6,528 | $26.17 | $171K |
Holdings After Transaction:
Class A Common Stock — 552,211 shares (Direct, null)
Footnotes (1)
- The reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 9, 2025. Certain of these shares are represented by time-based and performance-based restricted stock units ("RSUs"). Each RSU represents the Reporting Person's right to receive one share of Common Stock of the Issuer subject to the applicable vesting schedule and the Reporting Person's continuous service through each such date.
Key Figures
Shares sold: 6,528 shares
Sale price: $26.17 per share
Shares held after sale: 552,211 shares
+2 more
5 metrics
Shares sold
6,528 shares
Open-market sale of Class A common stock
Sale price
$26.17 per share
Price received in the reported sale
Shares held after sale
552,211 shares
Direct holdings following the transaction
Form type
Form 4
Insider open-market sale disclosure
Trading plan type
Rule 10b5-1 plan
Pre-arranged schedule for the reported sales
Key Terms
Rule 10b5-1 trading plan, restricted stock units ("RSUs"), time-based, performance-based, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 9, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units ("RSUs") financial
"Certain of these shares are represented by time-based and performance-based restricted stock units ("RSUs")."
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
time-based financial
"Certain of these shares are represented by time-based and performance-based restricted stock units ("RSUs")."
performance-based financial
"Certain of these shares are represented by time-based and performance-based restricted stock units ("RSUs")."
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What did BOX (BOX) COO Olivia Nottebohm report in this Form 4?
Olivia Nottebohm reported selling 6,528 shares of BOX Class A common stock. The shares were sold in an open-market transaction at $26.17 per share, and the trade was made under a pre-arranged Rule 10b5-1 trading plan.
Was the BOX (BOX) COO’s stock sale made under a Rule 10b5-1 plan?
Yes. The filing states the sales were effected under a Rule 10b5-1 trading plan adopted on July 9, 2025. Such plans pre-schedule trades, reducing the likelihood that the timing reflects short-term views on BOX’s stock performance.
Does the BOX (BOX) Form 4 mention restricted stock units (RSUs)?
Yes. The filing notes that certain shares are represented by time-based and performance-based restricted stock units. Each RSU entitles the COO to receive one BOX common share, subject to vesting conditions and continued service with the company.