Box Inc (BOX) COO trades 5,834 shares under Rule 10b5-1 plan
Rhea-AI Filing Summary
Box Inc Chief Operating Officer Olivia Nottebohm reported a sale of 5,834 shares of Class A common stock on July 21, 2026 at $30.13 per share, effected under a Rule 10b5-1 trading plan adopted on July 9, 2025. Following this transaction, she holds 519,216 shares, including time- and performance-based restricted stock units that remain subject to vesting and continued service.
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Insider Trade Summary 10b5-1
Net Seller: 5,834 shares
Net Sell
1 txn
Insider
Nottebohm Olivia
Role
Chief Operating Officer
Sold
5,834 shs ($176K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F1, F2 | 5,834 | $30.13 | $176K |
Holdings After Transaction:
Class A Common Stock — 519,216 shares (Direct)
Footnotes (2)
- F1. The reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 9, 2025.
- F2. Certain of these shares are represented by time-based and performance-based restricted stock units ("RSUs"). Each RSU represents the Reporting Person's right to receive one share of Common Stock of the Issuer subject to the applicable vesting schedule and the Reporting Person's continuous service through each such date.
Key Figures
Shares sold: 5,834 shares
Sale price: $30.13 per share
Shares held after transaction: 519,216 shares
+1 more
4 metrics
Shares sold
5,834 shares
Class A Common Stock sold on July 21, 2026
Sale price
$30.13 per share
Price for the 5,834 Class A shares sold
Shares held after transaction
519,216 shares
Total direct and RSU-based holdings after July 21, 2026 sale
Net shares sold
5,834 shares
Net share change reported as a net-sell in transaction summary
Key Terms
Rule 10b5-1 trading plan, restricted stock units, performance-based restricted stock units
3 terms
Rule 10b5-1 trading plan regulatory
"reported sales were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units financial
"shares are represented by time-based and performance-based restricted stock units"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
performance-based restricted stock units financial
"time-based and performance-based restricted stock units ("RSUs")"
Performance-based restricted stock units are a type of employee equity award that converts into company shares only if predefined financial or operational targets are met over a set period. Think of it like a bonus check that becomes stock only when specific goals are hit; it ties pay to results, aligning managers’ incentives with shareholders. Investors care because these awards affect future share count, executive incentives, and signal how management’s success will be measured and rewarded.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider stock sale did Box (BOX) COO Olivia Nottebohm report?
COO Olivia Nottebohm reported selling 5,834 shares of Box Class A common stock at $30.13 per share on July 21, 2026. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan adopted on July 9, 2025.
Was Olivia Nottebohm’s Box (BOX) stock sale made under a Rule 10b5-1 plan?
Yes. The reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted on July 9, 2025. Such plans allow pre-scheduled trades, reducing the significance of trade timing as a signal about insider views of the company’s prospects.
Do Olivia Nottebohm’s remaining Box (BOX) holdings include RSUs?
Yes. A portion of the 519,216 shares reported as held after the sale is represented by restricted stock units (RSUs). Each RSU entitles her to one share of Box common stock, contingent on meeting the applicable vesting schedule and continued service.