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BellRing Brands insider Form 4: 1,600-share CEO sale disclosed

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

BellRing Brands, Inc. (BRBR) – Form 4 insider transaction

President & CEO Darcy Horn Davenport disclosed two open-market sales of the company’s common stock on 20 June 2025 under a pre-arranged Rule 10b5-1 trading plan adopted 26 Feb 2025.

  • 1,000 shares sold at a weighted-average price of $59.07 (price range $58.67-$59.63).
  • 600 shares sold at a weighted-average price of $60.73 (price range $60.19-$60.99).

The combined disposition totals 1,600 shares, representing roughly 0.8 % of the executive’s direct holdings. Following the transactions Davenport directly owns 203,578 shares; prior to the first sale she held an estimated 205,178 shares.

No derivative securities were acquired or disposed of. The filing contains no mention of options, warrants, or other incentive instruments, and no other insiders are listed. Because the trades were executed pursuant to a 10b5-1 plan and involve a small fraction of total ownership, the event appears routine rather than a signal of material corporate development.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Routine 1,600-share CEO sale (~0.8 % stake) via 10b5-1 plan; neutral signal for BRBR investors.

The disclosed sales equal roughly two days’ average trading volume and leave Davenport with more than 200 k shares, maintaining strong alignment with shareholders. Execution under a pre-scheduled 10b5-1 plan reduces concerns about adverse information asymmetry. With no accompanying corporate news, earnings update, or sizeable divestiture (<1 % of ownership), the transaction is best viewed as portfolio diversification or liquidity, not a valuation cue. Impact on float and market sentiment should be minimal.

TL;DR: Governance-friendly disclosure; immaterial sale size limits negative perception.

The filing demonstrates timely compliance with Section 16 and transparent footnote detail of price bands. Use of a 10b5-1 plan aligns with best-practice governance and lessens litigation risk under updated SEC rules. Given the CEO retains over 203 k shares, the sale does not weaken insider ownership metrics. There is no indication of strategic change, leadership instability, or financial distress. Accordingly, the governance impact is neutral.

Insider DAVENPORT DARCY HORN
Role PRES. AND CEO
Sold 1,600 shs ($96K)
Type Security Shares Price Value
Sale Common Stock 1,000 $59.07 $59K
Sale Common Stock 600 $60.73 $36K
Holdings After Transaction: Common Stock — 204,178 shares (Direct)
Footnotes (1)
  1. The sale reported was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2025. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $58.67 to $59.63 per share. The holder undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon written request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.19 to $60.99 per share. The holder undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon written request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
DAVENPORT DARCY HORN
(Last) (First) (Middle)
C/O BELLRING BRANDS, INC.
2503 S. HANLEY ROAD
(Street)
ST. LOUIS MO 63144
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
BELLRING BRANDS, INC. [ BRBR ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
PRES. AND CEO
3. Date of Earliest Transaction (Month/Day/Year)
06/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/20/2025 S(1) 1,000 D $59.07(2) 204,178 D
Common Stock 06/20/2025 S(1) 600 D $60.73(3) 203,578 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sale reported was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2025.
2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $58.67 to $59.63 per share. The holder undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon written request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.19 to $60.99 per share. The holder undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon written request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Remarks:
/s/ Craig L. Rosenthal, Attorney in Fact 06/23/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

How many BellRing Brands (BRBR) shares did the CEO sell on 20 June 2025?

Darcy Horn Davenport sold 1,600 common shares in two separate transactions.

At what prices were the BRBR shares sold according to the Form 4?

Weighted-average prices were $59.07 for 1,000 shares and $60.73 for 600 shares.

Does the CEO still hold a significant stake in BellRing Brands after the sale?

Yes. Following the sales, the CEO still directly owns 203,578 shares of BRBR.

Was the insider sale executed under a Rule 10b5-1 trading plan?

Yes. The Form 4 notes the transactions were made under a 10b5-1 plan adopted on 26 February 2025.

Are any derivative securities involved in this Form 4 filing?

No. The filing reports no acquisitions or dispositions of derivative securities.