Black Rock Coffee holder plans $846K share sale

Black Rock Coffee Bar, Inc. (BRCB) received an amended Rule 144 notice covering a proposed sale of 116,000 shares of Class A common stock for the account of Jeffrey Robert Hernandez, with J.P.

Rhea-AI Filing Summary

Black Rock Coffee Bar, Inc. (BRCB) received an amended Rule 144 notice covering a proposed sale of 116,000 shares of Class A common stock for the account of Jeffrey Robert Hernandez, with J.P. Morgan Securities LLC listed as broker. The securities section reports an aggregate market value of $846,800 for these shares and 21,572,893 Class A shares outstanding as of August 11, 2026. The amendment corrects the trustee name for the Jeffrey R. Hernandez 2021 Irrevocable Trust to IconTrust, LLC and explains that Demi Winters serves as investment advisor and may be deemed to hold voting and investment power over the trust’s shares.

Key Figures

Shares to be sold: 116,000 shares of Class A Common Stock Aggregate market value: $846,800 Shares outstanding: 21,572,893 shares of Class A Common Stock +3 more

6 metrics

Shares to be sold 116,000 shares of Class A Common Stock Shares covered by the Rule 144 notice

Aggregate market value $846,800 Aggregate market value of the 116,000 shares as reported in the securities information section

Shares outstanding 21,572,893 shares of Class A Common Stock Class A shares outstanding as of August 11, 2026

Proposed sale date reference 06/03/2026 Date tied to the conversion of common units to Class A shares in the securities to be sold section

Original filing date referenced 08/11/2026 Date of the prior Form 144 filing that this amendment corrects

Notice date 08/27/2026 Date of notice on the amended Form 144 filing

Key Terms

Rule 144, aggregate market value, Irrevocable Trust, investment advisor, +1 more

5 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

aggregate market value financial

"Class A Common Stock ... 116000 | 846800 | 21572893 | 08/11/2026"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

Irrevocable Trust financial

"the Jeffrey R. Hernandez 2021 Irrevocable Trust from Jeffrey Robert Hernandez"

An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.

investment advisor financial

"Demi Winters serves as the investment advisor for the Jeffrey R. Hernandez 2021 Irrevocable Trust"

An investment advisor is a person or firm that provides personalized guidance on buying, selling and managing investments and often oversees client portfolios for a fee. For investors this matters because the advisor shapes risk, costs and long-term returns, and is typically required by law to act in the client’s best interests — think of them as a financial coach or GPS that helps navigate choices and avoid costly detours.

attorney-in-fact regulatory

"J.P. Morgan Securities LLC as agent and attorney-in-fact for Jeffrey Robert Hernandez"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does this Form 144/A amendment relate to for BRCB?

It relates to a proposed sale under Rule 144 of 116,000 shares of Black Rock Coffee Bar, Inc. Class A common stock for the account of Jeffrey Robert Hernandez, with J.P. Morgan Securities LLC as broker. The amendment primarily corrects trustee and filer-identification details.

How many BRCB Class A shares are covered by this Rule 144 notice?

The notice covers 116,000 shares of Class A common stock. These shares are tied to a conversion of common units to Class A shares, with an event date listed as June 3, 2026.

What is the aggregate market value of the BRCB shares in this filing?

The filing lists an aggregate market value of $846,800 for the 116,000 Class A shares covered by the Rule 144 notice, based on information as of August 11, 2026.

How many BRCB shares were outstanding at the time referenced in the filing?

The securities information section reports 21,572,893 Class A common shares outstanding as of August 11, 2026. This is presented as a context figure separate from the 116,000 shares covered by the notice.

What corrections does this 144/A amendment make regarding the Hernandez trust?

The amendment corrects the trustee name for the Jeffrey R. Hernandez 2021 Irrevocable Trust from Jeffrey Robert Hernandez to IconTrust, LLC, and explains that Demi Winters serves as investment advisor and may be deemed to hold voting and investment power over the trust’s shares.

Who signed the Form 144/A for the BRCB share sale?

The notice is signed by /s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Jeffrey Robert Hernandez, dated August 27, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/27/2026 - 04:14 PM EDT Accepted by SEC EDGAR 08/27/2026 - 04:14 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144/A

144/A: Filer Information

Filer CIK	0002083544
Filer CCC	XXXXXXXX
Previous Accession Number Of The Filing	0001968582-26-000818
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144/A: Issuer Information

Name of Issuer	Black Rock Coffee Bar, Inc.
SEC File Number	001-42844
Address of Issuer	9170 E. Bahia Drive, Suite 101 Scottsdale ARIZONA 85260
Phone	458-256-9668
Name of Person for Whose Account the Securities are To Be Sold	Jeffrey Robert Hernandez
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144/A: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A Common Stock	J.P. Morgan Securities LLC 270 Park Avenue, 10th Floor New York NY 10017	116000	846800	21572893	08/11/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144/A: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A Common Stock	06/03/2026	Conversion of Common Units to Class A Shares	Issuer			116000	06/03/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144/A: Securities Sold During The Past 3 Months

Nothing to Report

144/A: Remarks and Signature

Remarks	This is an amendment to the Form 144 filed on 8/11/2026 to correct the name of the trustee of the Jeffrey R. Hernandez 2021 Irrevocable Trust from Jeffrey Robert Hernandez to IconTrust, LLC. Demi Winters serves as the investment advisor for the Jeffrey R. Hernandez 2021 Irrevocable Trust and may be deemed to hold voting and investment power with respect to the shares held by the Jeffrey R. Hernandez 2021 Irrevocable Trust. Accordingly, the filer CIK for Jeffrey Robert Hernandez was also included in error.
Date of Notice	08/27/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/12/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Jeffrey Robert Hernandez
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)