Dutch Bros (NYSE: BROS) entities tied to chair sell 749,999 shares under 10b5-1 plans
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Dutch Bros Inc. reported that entities associated with Executive Chairman and 10% owner Travis Boersma sold Class A common stock in open‑market transactions. On May 27–28, 2026, DM Trust Aggregator, LLC and DM Individual Aggregator, LLC together sold 749,999 shares at weighted average prices around $56 per share under pre‑existing Rule 10b5‑1 trading plans adopted on February 19, 2026. After these sales, the DM Individual Aggregator, LLC held 3,193,963 shares and the DM Trust Aggregator, LLC held 5,981,465 shares, indicating that these entities continue to own substantial indirect stakes. Footnotes state that Boersma disclaims beneficial ownership of these securities beyond any pecuniary interest.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 749,999 shares ($42,146,578)
Net Sell
4 txns
Insider
Boersma Travis
Role
Executive Chairman of Board
Sold
749,999 shs ($42.15M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 133,728 | $56.1565 | $7.51M |
| Sale | Class A Common Stock | 71,399 | $56.1565 | $4.01M |
| Sale | Class A Common Stock | 355,217 | $56.2102 | $19.97M |
| Sale | Class A Common Stock | 189,655 | $56.2102 | $10.66M |
Holdings After Transaction:
Class A Common Stock — 5,981,465 shares (Indirect, By DM Trust Aggregator, LLC)
Footnotes (1)
- As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by DM Trust Aggregator, LLC on February 19, 2026. Represents the weighted average sale price. These shares were sold in multiple transactions at prices ranging from $56.0000 to $56.5800 inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The reporting person is the manager of DM Trust Aggregator, LLC and DM Individual Aggregator, LLC (the "DM Trusts"). Multiple members hold ownership interests in the DM Trusts, including the reporting person. The reporting person disclaims beneficial ownership of the reported securities except to the extent of his pecuniary interest therein, if any, and the inclusion of the reported securities in this report shall not be deemed an admission of beneficial ownership of all of the reported securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or any other purpose. Represents the weighted average sale price. These shares were sold in multiple transactions at prices ranging from $56.0000 to $56.4400 inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by DM Individual Aggregator, LLC on February 19, 2026.
Key Figures
Total shares sold: 749,999 shares
May 27 weighted average price: $56.2102 per share
May 28 weighted average price: $56.1565 per share
+3 more
6 metrics
Total shares sold
749,999 shares
Open-market sales on May 27–28, 2026
May 27 weighted average price
$56.2102 per share
Class A common stock sales
May 28 weighted average price
$56.1565 per share
Class A common stock sales
Post-trade holdings - DM Individual Aggregator
3,193,963 shares
Indirect ownership after transactions
Post-trade holdings - DM Trust Aggregator
5,981,465 shares
Indirect ownership after transactions
Rule 10b5-1 plan adoption date
February 19, 2026
DM Trust Aggregator and DM Individual Aggregator plans
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, beneficial ownership, pecuniary interest, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"Represents the weighted average sale price. These shares were sold in multiple transactions"
beneficial ownership regulatory
"disclaims beneficial ownership of the reported securities except to the extent of his pecuniary interest"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
pecuniary interest financial
"except to the extent of his pecuniary interest therein, if any"
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What insider transactions did Dutch Bros (BROS) report in this Form 4?
Dutch Bros reported that entities linked to Executive Chairman Travis Boersma sold 749,999 shares of Class A common stock in open‑market transactions on May 27–28, 2026, at weighted average prices around $56 per share under Rule 10b5‑1 trading plans.
Were the Dutch Bros (BROS) insider sales made under a Rule 10b5-1 plan?
Yes. Footnotes state that both DM Trust Aggregator, LLC and DM Individual Aggregator, LLC executed these transactions automatically pursuant to Rule 10b5‑1 trading plans adopted on February 19, 2026, indicating the sales were pre‑scheduled rather than discretionary.