Dutch Bros (NYSE: BROS) 10% owner sells 261K shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
DM Individual Aggregator, LLC, a ten percent owner of Dutch Bros Inc., reported open-market sales of Class A Common Stock under a pre-arranged Rule 10b5-1 trading plan adopted on February 19, 2026. The entity sold 189,655 shares at a weighted average price of $56.2102 on May 27, 2026 and 71,399 shares at $56.1565 on May 28, 2026. Following these transactions, it directly held 3,193,963 shares of Class A Common Stock.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 261,054 shares ($14,670,063)
Net Sell
2 txns
Insider
DM Individual Aggregator, LLC
Role
null
Sold
261,054 shs ($14.67M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 71,399 | $56.1565 | $4.01M |
| Sale | Class A Common Stock | 189,655 | $56.2102 | $10.66M |
Holdings After Transaction:
Class A Common Stock — 3,193,963 shares (Direct, null)
Footnotes (1)
- As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by DM Individual Aggregator, LLC on February 19, 2026. Represents the weighted average sale price. These shares were sold in multiple transactions at prices ranging from $56.0000 to $56.5800 inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Represents the weighted average sale price. These shares were sold in multiple transactions at prices ranging from $56.0000 to $56.4400 inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Key Figures
Shares sold May 27, 2026: 189,655 shares
Weighted avg price May 27, 2026: $56.2102/share
Shares sold May 28, 2026: 71,399 shares
+3 more
6 metrics
Shares sold May 27, 2026
189,655 shares
Open-market sale of Class A Common Stock
Weighted avg price May 27, 2026
$56.2102/share
Multiple transactions within $56.0000–$56.4400
Shares sold May 28, 2026
71,399 shares
Open-market sale of Class A Common Stock
Weighted avg price May 28, 2026
$56.1565/share
Multiple transactions within $56.0000–$56.5800
Shares held after transactions
3,193,963 shares
Direct holdings of Class A Common Stock
Total shares sold
261,054 shares
Net open-market sales across both dates
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, open-market sale, Class A Common Stock, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by DM Individual Aggregator, LLC"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"Represents the weighted average sale price. These shares were sold in multiple transactions"
open-market sale financial
"transaction_action": "open-market sale","transaction_code_description": "Sale in open market or private transaction""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Class A Common Stock financial
"security_title": "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
ten percent owner regulatory
""is_ten_percent_owner": 1"
FAQ
What insider activity did DM Individual Aggregator, LLC report for Dutch Bros (BROS)?
DM Individual Aggregator, LLC reported selling a total of 261,054 Dutch Bros Class A shares in open-market transactions. The sales occurred on May 27 and May 28, 2026, and were executed under a pre-arranged Rule 10b5-1 trading plan.
Were the Dutch Bros (BROS) insider sales made under a Rule 10b5-1 plan?
Yes. The filing states the transactions were effected automatically under a Rule 10b5-1 trading plan adopted by DM Individual Aggregator, LLC on February 19, 2026. Such plans pre-schedule trades, reducing the importance of trade timing as a discretionary signal.
What type of transactions did DM Individual Aggregator, LLC execute in Dutch Bros (BROS) stock?
All reported transactions were non-derivative open-market sales of Class A Common Stock, coded as “S” on Form 4. There were no option exercises, gifts, or tax-withholding dispositions disclosed in this particular insider filing.