British American Tobacco executives buy 4 shares each

Rhea-AI Filing Summary

British American Tobacco p.l.c. reported that its share-plan trustee notified it of purchases by Tadeu Marroco (Chief Executive), Luciano Comin (Chief Marketing Officer), James Murphy (Director, Research and Science), James Barrett (Director, Business Development), Paul McCrory (Director, Legal and General Counsel), Javed Iqbal (Director, Digital and Information), and Johan Vandermeulen (Chief Operating Officer).

Each purchased 4 ordinary shares of 25p each at £40.20 per share, with an aggregate price of £160.80 per purchase. The purchases took place on October 7, 2026 under the Partnership Share Scheme, a HMRC approved Share Incentive Plan, on London Stock Exchange (XLON).

Key Figures

Shares purchased per person: 4 ordinary shares Purchase price per share: £40.20 Aggregate price per purchase: £160.80

3 metrics

Shares purchased per person 4 ordinary shares Each reported transaction on October 7, 2026

Purchase price per share £40.20 Each reported transaction

Aggregate price per purchase £160.80 For 4 shares in each reported transaction

Key Terms

Partnership Share Scheme, Share Incentive Plan, persons discharging managerial responsibilities, persons closely associated with them

4 terms

Partnership Share Scheme financial

"Purchase of Shares under the Partnership Share Scheme"

Share Incentive Plan financial

"a HMRC approved Share Incentive Plan"

A share incentive plan is a company program that gives employees or directors the chance to receive or buy company shares, often after staying with the firm or meeting performance goals. It matters to investors because it’s like giving workers a slice of the company pie to boost performance and loyalty, but issuing those slices can reduce each existing owner’s portion and change metrics such as earnings per share and share count.

persons discharging managerial responsibilities regulatory

"persons discharging managerial responsibilities and persons closely associated with them"

Persons Discharging Managerial Responsibilities are the key people in a company who make big decisions, like top managers or executives. Knowing who they are is important because their actions can influence the company’s success or failure, and they are often required to share information about their dealings to ensure transparency for investors and the public.

persons closely associated with them regulatory

"persons discharging managerial responsibilities and persons closely associated with them"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What price did BTI's reported share purchases carry?

Each reported purchase was 4 ordinary shares at £40.20 per share, with an aggregate price of £160.80.

Where did the reported BTI share transactions take place?

The transactions took place on London Stock Exchange (XLON).

AI-generated analysis. How Rhea-AI works. Not financial advice.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K 

REPORT OF FOREIGN PRIVATE ISSUER

Pursuant to Rule 13a-16 or 15d-16

under the Securities Exchange Act of 1934

October 9, 2026

Commission File Number: 001-38159 

BRITISH AMERICAN TOBACCO P.L.C.

(Translation of registrant’s name into English)

Globe House

4 Temple Place

London WC2R 2PG

United Kingdom

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒ Form 40-F ☐

This report includes materials as exhibits that have been published and made available by British American Tobacco p.l.c. as of October 9, 2026.

EXHIBIT INDEX

Exhibit		Description
Exhibit 1		Press Release entitled “British American Tobacco p.l.c. (“the Company”) - Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them” dated October 9, 2026.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	British American Tobacco p.l.c.
	By:	/s/ Nancy Jiang
		Name:	Nancy Jiang
		Title:	Senior Assistant Company Secretary

Date: October 9, 2026

Exhibit 1

British American Tobacco p.l.c.

(“the Company”)

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

The Company has been notified by the trustee of the British American Tobacco Share Incentive Plan that on 7 October 2026 the following Executive Director and other persons discharging managerial responsibilities purchased British American Tobacco p.l.c. ordinary shares of 25p each (the “Shares”) by way of the Partnership Share Scheme. 

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Tadeu Marroco
2	Reason for the notification
a)	Position/status	Chief Executive
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Purchase of Shares under the Partnership Share Scheme – a HMRC approved Share Incentive Plan
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			£40.20	4
		d)	Aggregated information - Aggregated volume - Price	4 £160.80
e)	Date of the transaction	2026-10-07
f)	Place of the transaction	London Stock Exchange (XLON)

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Luciano Comin
2	Reason for the notification
a)	Position/status	Chief Marketing Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Purchase of Shares under the Partnership Share Scheme – a HMRC approved Share Incentive Plan
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			£40.20	4
		d)	Aggregated information - Aggregated volume - Price	4 £160.80
e)	Date of the transaction	2026-10-07
f)	Place of the transaction	London Stock Exchange (XLON)

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	James Murphy
2	Reason for the notification
a)	Position/status	Director, Research and Science
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Purchase of Shares under the Partnership Share Scheme – a HMRC approved Share Incentive Plan
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			£40.20	4
		d)	Aggregated information - Aggregated volume - Price	4 £160.80
e)	Date of the transaction	2026-10-07
f)	Place of the transaction	London Stock Exchange (XLON)

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	James Barrett
2	Reason for the notification
a)	Position/status	Director, Business Development
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Purchase of Shares under the Partnership Share Scheme – a HMRC approved Share Incentive Plan
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			£40.20	4
		d)	Aggregated information - Aggregated volume - Price	4 £160.80
e)	Date of the transaction	2026-10-07
f)	Place of the transaction	London Stock Exchange (XLON)

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Paul McCrory
2	Reason for the notification
a)	Position/status	Director, Legal and General Counsel
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Purchase of Shares under the Partnership Share Scheme – a HMRC approved Share Incentive Plan
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			£40.20	4
		d)	Aggregated information - Aggregated volume - Price	4 £160.80
e)	Date of the transaction	2026-10-07
f)	Place of the transaction	London Stock Exchange (XLON)

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Javed Iqbal
2	Reason for the notification
a)	Position/status	Director, Digital and Information
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Purchase of Shares under the Partnership Share Scheme – a HMRC approved Share Incentive Plan
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			£40.20	4
		d)	Aggregated information - Aggregated volume - Price	4 £160.80
e)	Date of the transaction	2026-10-07
f)	Place of the transaction	London Stock Exchange (XLON)

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Johan Vandermeulen
2	Reason for the notification
a)	Position/status	Chief Operating Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Purchase of Shares under the Partnership Share Scheme – a HMRC approved Share Incentive Plan
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			£40.20	4
		d)	Aggregated information - Aggregated volume - Price	4 £160.80
e)	Date of the transaction	2026-10-07
f)	Place of the transaction	London Stock Exchange (XLON)

Name of officer of issuer responsible for making notification: Nancy Jiang

Date of notification: 9 October 2026

Filing Exhibits & Attachments

1 document

Press Releases

• EX-99 PRESS RELEASE 78.2 KB