Burlington Stores (NYSE: BURL) CMO sells 419 shares in 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Burlington Stores, Inc. Group President and CMO Jennifer Vecchio reported selling a total of 419 shares of common stock in open-market transactions. The sales occurred on April 1, 2026, at weighted average prices ranging from about $327.51 to $332.70 per share.
The transactions were executed under a pre-arranged Rule 10b5-1 trading plan adopted on March 18, 2025. Following these sales, Vecchio holds 78,496 shares of Burlington Stores common stock directly, and also reports indirect holdings of 186 shares each as UTMA custodian for her son and daughter.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 419 shares ($138,654)
Net Sell
6 txns
Insider
Vecchio Jennifer
Role
Group President and CMO
Sold
419 shs ($139K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 30 | $327.65 | $10K |
| Sale | Common Stock | 64 | $329.55 | $21K |
| Sale | Common Stock | 215 | $331.08 | $71K |
| Sale | Common Stock | 110 | $332.28 | $37K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 78,885 shares (Direct);
Common Stock — 186 shares (Indirect, By reporting person as UTMA custodian for son)
Footnotes (1)
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices of $327.51 and $327.65. The reporting person undertakes to provide to Burlington Stores, Inc., any security holder of Burlington Stores, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price set forth in this footnote to this Form 4. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 18, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices of $329.10 and $329.86. The reporting person undertakes to provide to Burlington Stores, Inc., any security holder of Burlington Stores, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price set forth in this footnote to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $330.76 to $331.55. The reporting person undertakes to provide to Burlington Stores, Inc., any security holder of Burlington Stores, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $331.87 to $332.70. The reporting person undertakes to provide to Burlington Stores, Inc., any security holder of Burlington Stores, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
Key Figures
Shares sold: 419 shares
Sale price 1: $327.65 per share
Sale price 2: $329.55 per share
+5 more
8 metrics
Shares sold
419 shares
Total Burlington Stores common stock sold on April 1, 2026
Sale price 1
$327.65 per share
Weighted average price for 30 shares of common stock sold
Sale price 2
$329.55 per share
Weighted average price for 64 shares of common stock sold
Sale price 3
$331.08 per share
Weighted average price for 215 shares of common stock sold
Sale price 4
$332.28 per share
Weighted average price for 110 shares of common stock sold
Direct holdings after sale
78,496 shares
Direct Burlington Stores common stock owned following transactions
Indirect custodial holdings
186 shares each
UTMA custodial holdings for son and daughter after transactions
10b5-1 plan adoption date
March 18, 2025
Date Vecchio adopted Rule 10b5-1 trading plan governing these sales
Key Terms
Rule 10b5-1 trading plan, weighted average price, open-market sale, UTMA custodian, +1 more
5 terms
Rule 10b5-1 trading plan financial
"This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 18, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open-market sale financial
"transaction_action: "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
UTMA custodian financial
"By reporting person as UTMA custodian for son"
indirect ownership financial
"ownership_type: "indirect""
FAQ
What insider transaction did BURL Group President and CMO report?
Jennifer Vecchio reported selling 419 shares of Burlington Stores common stock in four open-market transactions. The trades were executed on April 1, 2026, at weighted average prices between approximately $327.51 and $332.70 per share under a pre-arranged trading plan.
Were the Burlington Stores (BURL) insider sales made under a Rule 10b5-1 plan?
Yes. A footnote states the transaction was made pursuant to a Rule 10b5-1 trading plan adopted by Jennifer Vecchio on March 18, 2025. Such pre-arranged plans schedule trades in advance, providing a structured framework for insider transactions over time.
What proportion of Jennifer Vecchio’s Burlington Stores (BURL) holdings was sold?
She sold 419 shares versus 78,496 shares held directly after the transactions, indicating only a small fraction of her direct position was involved. The filing also shows separate indirect custodial holdings of 186 shares for each of her two children.
Does the Burlington Stores (BURL) Form 4 show any derivative exercises or option activity?
No derivative transactions are listed in this Form 4. All reported trades involve non-derivative Burlington Stores common stock, and the derivative summary section shows no remaining derivative positions or option exercises associated with this particular filing.