Form 4: Coleman Settles 11,897 RSUs into BZFD Class A Shares

Rhea-AI Filing Summary

Gregory Coleman, a director of BuzzFeed, Inc. (BZFD), reported the vesting and settlement of restricted stock units into common shares on 09/01/2025. The filing shows 11,897 RSUs fully vested and were settled as Class A common stock at no cash price. After the settlement the report lists Mr. Coleman as beneficially owning 363,787 shares in total, including several indirect holdings held in family trusts for which he disclaims beneficial ownership except for any pecuniary interest. The transaction was reported on Form 4 and reflects issuance/settlement of equity awards rather than a purchase or sale.

Positive

• 11,897 RSUs vested and were settled as Class A common stock, increasing issued shares to the reporting person without a sale
• Report increases transparency by specifying direct and indirect holdings totaling 363,787 shares, including trusts and disclaimers of beneficial ownership

Negative

• None.

Insights

Securities Analyst

TL;DR: Routine equity award vesting settled into 11,897 shares; no sale or purchase reported, modest change to insider's stake.

The filing documents the mechanical conversion of RSUs into shares on 09/01/2025 with a $0 settlement price, which is typical for vested employee/director awards. The reported total beneficial ownership of 363,787 shares provides transparency on the director's stake after the settlement. There is no cash transaction or disposition that would signal insider selling activity, so the event is informational and not a liquidity or governance signal.

Corporate Governance Expert

TL;DR: Standard disclosure of vested equity and trust holdings; disclosures about trusts limit perceived control implications.

The report appropriately discloses direct ownership and multiple indirect holdings through family trusts where Mr. Coleman disclaims beneficial ownership except to the extent of pecuniary interest. That language clarifies voting/beneficial-power questions for Section 16 purposes. The transaction code and remarks indicate standard vesting mechanics and no expiration for the RSUs prior to vesting, consistent with typical compensation plans.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

COLEMAN GREGORY

(Last) (First) (Middle)

C/O BUZZFEED, INC.

50 W. 23RD STREET, 6TH FLOOR

(Street)

NEW YORK NY 10010

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BuzzFeed, Inc. [ BZFD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/01/2025		M		11,897(1)	A	$0	363,787	D
Class A Common Stock								12,931	I	By The Benjamin Coleman 2000 Trust(2)
Class A Common Stock								3,135	I	By The Coleman 2014 Family Trust(3)
Class A Common Stock								12,931	I	By The Stephen Coleman 2000 Trust(4)
Class A Common Stock								12,931	I	By The Melissa Coleman 2000 Trust(5)
Class A Common Stock								3,273	I	By The Audrey Amelia Coleman 2014 Trust(6)
Class A Common Stock								3,273	I	By The Eloise Marie Coleman 2016 Trust(7)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	$0(8)	09/01/2025		M			11,897	(9)	(10)	Class A Common Stock	11,897	$0	11,897	D

Explanation of Responses:

1. 11,897 restricted stock units ("RSUs") fully vested on September 1, 2025 and were settled as shares of the Issuer's common stock.

2. Held by The Benjamin Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Benjamin Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

3. Held by The Coleman 2014 Family Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Coleman 2014 Family Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

4. Held by The Stephen Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Stephen Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

5. Held by The Melissa Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Melissa Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

6. Held by The Audrey Amelia Coleman 2014 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Audrey Amelia Coleman 2014 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Securities Exchange Act of 1934 (as amended, the "Act") or for any other purpose.

7. Held by The Eloise Marie Coleman 2016 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Eloise Marie Coleman 2016 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

8. Each RSU represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

9. 1/4 of the award vested on the transaction date. The remaining 11,897 RSUs vests ratably as to 1/4 of the total award on the 1st of December.

10. These RSUs do not expire; they either vest or are cancelled prior to the vesting date.

Remarks:

	/s/ Heather Flores-Ricks, as Attorney-in-Fact for Gregory Coleman	09/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Gregory Coleman report on Form 4 for BuzzFeed (BZFD)?

He reported that 11,897 restricted stock units vested on 09/01/2025 and were settled as Class A common stock at $0, increasing his reported beneficial holdings to 363,787 shares.

Was the Form 4 transaction a sale or purchase for BZFD shares?

No. The filing shows a vesting and settlement of RSUs into shares at no cash price rather than a purchase or sale.

Are any of the reported shares held indirectly for Gregory Coleman?

Yes. The filing discloses multiple indirect holdings held by family trusts, and Mr. Coleman disclaims beneficial ownership

What is the transaction date and reporting date on the Form 4?

The transaction occurred on 09/01/2025 and the Form 4 was signed on 09/03/2025 by an attorney-in-fact.

Do the RSUs have an expiration or vesting schedule disclosed?

The remarks state the RSUs do not expire; they either vest or are canceled prior to vesting, and 1/4 of the award vested on the transaction date with remaining RSUs vesting ratably as described.