Form 4: Coleman Settles 11,897 RSUs into BZFD Class A Shares
Rhea-AI Filing Summary
Gregory Coleman, a director of BuzzFeed, Inc. (BZFD), reported the vesting and settlement of restricted stock units into common shares on 09/01/2025. The filing shows 11,897 RSUs fully vested and were settled as Class A common stock at no cash price. After the settlement the report lists Mr. Coleman as beneficially owning 363,787 shares in total, including several indirect holdings held in family trusts for which he disclaims beneficial ownership except for any pecuniary interest. The transaction was reported on Form 4 and reflects issuance/settlement of equity awards rather than a purchase or sale.
Positive
- 11,897 RSUs vested and were settled as Class A common stock, increasing issued shares to the reporting person without a sale
- Report increases transparency by specifying direct and indirect holdings totaling 363,787 shares, including trusts and disclaimers of beneficial ownership
Negative
- None.
Insights
TL;DR: Routine equity award vesting settled into 11,897 shares; no sale or purchase reported, modest change to insider's stake.
The filing documents the mechanical conversion of RSUs into shares on 09/01/2025 with a $0 settlement price, which is typical for vested employee/director awards. The reported total beneficial ownership of 363,787 shares provides transparency on the director's stake after the settlement. There is no cash transaction or disposition that would signal insider selling activity, so the event is informational and not a liquidity or governance signal.
TL;DR: Standard disclosure of vested equity and trust holdings; disclosures about trusts limit perceived control implications.
The report appropriately discloses direct ownership and multiple indirect holdings through family trusts where Mr. Coleman disclaims beneficial ownership except to the extent of pecuniary interest. That language clarifies voting/beneficial-power questions for Section 16 purposes. The transaction code and remarks indicate standard vesting mechanics and no expiration for the RSUs prior to vesting, consistent with typical compensation plans.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Restricted Stock Units | 11,897 | $0.00 | -- |
| Exercise | Class A Common Stock | 11,897 | $0.00 | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Footnotes (1)
- 11,897 restricted stock units ("RSUs") fully vested on September 1, 2025 and were settled as shares of the Issuer's common stock. Held by The Benjamin Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Benjamin Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose. Held by The Coleman 2014 Family Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Coleman 2014 Family Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose. Held by The Stephen Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Stephen Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose. Held by The Melissa Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Melissa Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose. Held by The Audrey Amelia Coleman 2014 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Audrey Amelia Coleman 2014 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Securities Exchange Act of 1934 (as amended, the "Act") or for any other purpose. Held by The Eloise Marie Coleman 2016 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Eloise Marie Coleman 2016 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose. Each RSU represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer. 1/4 of the award vested on the transaction date. The remaining 11,897 RSUs vests ratably as to 1/4 of the total award on the 1st of December. These RSUs do not expire; they either vest or are cancelled prior to the vesting date.
