Cheesecake Factory Inc (CAKE) director offloads 2,254 shares

Q: On what dates and at what prices were CAKE shares sold by the reporting person’s entity?

Maricopa Capital LLC sold 2,095 shares at $101.50 on July 30, 100 shares at $103.04 on July 31, and 59 shares at $104.20 on August 3, 2026, all reported as sales of Cheesecake Factory (CAKE) common stock.

Q: Were the reported CAKE stock sales made under a Rule 10b5-1 trading plan?

The Form 4 shows the Rule 10b5-1 checkbox as not selected , so the reported Cheesecake Factory (CAKE) transactions are not identified as being executed pursuant to a Rule 10b5-1 trading plan or similar pre-arranged trading arrangement.

Q: How were the sold Cheesecake Factory (CAKE) shares held?

The 2,254 shares sold were held indirectly by Maricopa Capital LLC , an entity for which Alexander L. Cappello is the sole shareholder . The transactions therefore relate to shares held through this entity rather than directly in his personal name.

Q: What CAKE shares does Alexander Cappello report in custodial accounts?

The Form 4 lists 178 shares of Cheesecake Factory (CAKE) common stock held in custodial accounts for Mr. Cappello’s children, with his spouse acting as custodian, reported as indirect ownership as of the July 30, 2026 entry.

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Cheesecake Factory Inc director Alexander L. Cappello reported indirect sales of 2,254 shares of common stock through Maricopa Capital LLC, of which he is the sole shareholder. The transactions occurred on July 30, July 31, and August 3, 2026 at per-share prices between $101.50 and $104.20, classified as sales in open market or private transactions.

A separate entry reports 178 shares of common stock held in custodial accounts for his children, with his spouse acting as custodian, reflecting indirect ownership rather than a new trade.

Insider Trade Summary

Net Seller: 2,254 shares

Net Sell 4 txns

Insider CAPPELLO ALEXANDER L

Role Director

Sold 2,254 shs ($229K)

Type	Security	Shares	Price	Value
Sale	Common Stock ^F1	59	$104.20	$6K
Sale	Common Stock ^F1	100	$103.04	$10K
Sale	Common Stock ^F1	2,095	$101.50	$213K
holding	Common Stock ^F2	--	--	--

Holdings After Transaction: Common Stock — 3,917 shares (Indirect, By Maricopa Capital LLC); Common Stock — 178 shares (Indirect, Custodial Account)

Footnotes (2)

F1. The reported securities are held by Maricopa Capital LLC of which the reporting person is the sole shareholder.
F2. Held in custodial accounts for Mr. Cappello's children with his spouse acting as custodian.

Key Figures

Aggregate shares sold: 2,254 shares Sale on 2026-07-30: 2,095 shares at $101.50 per share Sale on 2026-07-31: 100 shares at $103.04 per share +2 more

5 metrics

Aggregate shares sold 2,254 shares Total Cheesecake Factory common shares sold across three indirect transactions

Sale on 2026-07-30 2,095 shares at $101.50 per share Indirect sale by Maricopa Capital LLC of CAKE common stock

Sale on 2026-07-31 100 shares at $103.04 per share Indirect sale by Maricopa Capital LLC of CAKE common stock

Sale on 2026-08-03 59 shares at $104.20 per share Indirect sale by Maricopa Capital LLC of CAKE common stock

Custodial holdings 178 shares Common stock held in custodial accounts for Mr. Cappello’s children

Key Terms

Maricopa Capital LLC, custodial accounts, open market or private transaction

3 terms

Maricopa Capital LLC financial

"The reported securities are held by Maricopa Capital LLC of which the reporting person"

custodial accounts financial

"Held in custodial accounts for Mr. Cappello's children with his spouse acting"

Custodial accounts are savings or investment accounts managed by an adult for a minor until they reach a certain age. Think of it as a digital piggy bank controlled by a guardian, where money or assets are held in trust for someone too young to manage them on their own. These accounts matter to investors because they provide a way to save or invest on behalf of a child, often for future education or other needs.

open market or private transaction financial

"transaction_code_description": "Sale in open market or private transaction""

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/03/2026 - 06:46 PM Accepted by SEC EDGAR 08/03/2026 - 06:46 PM

FAQ

What insider activity did Cheesecake Factory (CAKE) disclose in this Form 4?

The filing reports that director Alexander L. Cappello, via Maricopa Capital LLC, sold a total of 2,254 shares of Cheesecake Factory common stock on July 30, July 31, and August 3, 2026 at prices between $101.50 and $104.20 per share.

On what dates and at what prices were CAKE shares sold by the reporting person’s entity?

Maricopa Capital LLC sold 2,095 shares at $101.50 on July 30, 100 shares at $103.04 on July 31, and 59 shares at $104.20 on August 3, 2026, all reported as sales of Cheesecake Factory (CAKE) common stock.

Were the reported CAKE stock sales made under a Rule 10b5-1 trading plan?

The Form 4 shows the Rule 10b5-1 checkbox as not selected, so the reported Cheesecake Factory (CAKE) transactions are not identified as being executed pursuant to a Rule 10b5-1 trading plan or similar pre-arranged trading arrangement.

How were the sold Cheesecake Factory (CAKE) shares held?

The 2,254 shares sold were held indirectly by Maricopa Capital LLC, an entity for which Alexander L. Cappello is the sole shareholder. The transactions therefore relate to shares held through this entity rather than directly in his personal name.

What CAKE shares does Alexander Cappello report in custodial accounts?

The Form 4 lists 178 shares of Cheesecake Factory (CAKE) common stock held in custodial accounts for Mr. Cappello’s children, with his spouse acting as custodian, reported as indirect ownership as of the July 30, 2026 entry.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

CAPPELLO ALEXANDER L

(Last)

(First)

(Middle)

26901 MALIBU HILLS ROAD

(Street)

CALABASAS HILLS

CALIFORNIA

91301

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
CHEESECAKE FACTORY INC [ CAKE ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/30/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	07/30/2026		S		2,095	D	$101.5	4,076⁽¹⁾	I	By Maricopa Capital LLC
Common Stock	07/31/2026		S		100	D	$103.04	3,976⁽¹⁾	I	By Maricopa Capital LLC
Common Stock	08/03/2026		S		59	D	$104.2	3,917⁽¹⁾	I	By Maricopa Capital LLC
Common Stock								178⁽²⁾	I	Custodial Account

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The reported securities are held by Maricopa Capital LLC of which the reporting person is the sole shareholder.

2. Held in custodial accounts for Mr. Cappello's children with his spouse acting as custodian.

	/s/ Alexander L. Cappello by Scarlett May, Attorney-in-Fact	08/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR