CarGurus (CARG) CMO Sarnoff sells 5,445 shares in Rule 10b5-1 trade
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
CarGurus, Inc. Chief Marketing Officer Dafna Sarnoff reported an open-market sale of Class A Common Stock. She sold 5,445 shares at a price of $33.04 per share on April 2, 2026. After this transaction, she directly holds 134,369 shares of CarGurus stock.
The sale was carried out under a pre-arranged Rule 10b5-1 trading plan adopted by the reporting person, indicating the trade was scheduled in advance rather than timed discretionarily.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 5,445 shares ($179,903)
Net Sell
1 txn
Insider
Sarnoff Dafna
Role
Chief Marketing Officer
Sold
5,445 shs ($180K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 5,445 | $33.04 | $180K |
Holdings After Transaction:
Class A Common Stock — 134,369 shares (Direct)
Footnotes (1)
- [object Object]
Key Figures
Shares sold: 5,445 shares
Sale price per share: $33.04 per share
Shares held after transaction: 134,369 shares
+2 more
5 metrics
Shares sold
5,445 shares
Open-market sale on April 2, 2026
Sale price per share
$33.04 per share
Class A Common Stock transaction
Shares held after transaction
134,369 shares
Direct holdings following April 2, 2026 sale
Transaction type
Open-market sale
Non-derivative Class A Common Stock
Trading plan
Rule 10b5-1 plan
Footnote indicates pre-arranged trading plan
Key Terms
Rule 10b5-1 trading plan, open-market sale, Class A Common Stock, non-derivative
4 terms
Rule 10b5-1 trading plan regulatory
"This sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Class A Common Stock financial
""security_title": "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
non-derivative financial
""transaction_type": "non-derivative""
FAQ
What insider transaction did CarGurus (CARG) disclose for Dafna Sarnoff?
CarGurus disclosed that Chief Marketing Officer Dafna Sarnoff executed an open-market sale of 5,445 shares of Class A Common Stock at $33.04 per share on April 2, 2026, as reported on a Form 4 insider filing.
Was the CarGurus (CARG) insider sale by Dafna Sarnoff under a Rule 10b5-1 plan?
Yes. The footnote states the sale was effected pursuant to a Rule 10b5-1 trading plan adopted by Dafna Sarnoff. Such plans pre-schedule trades, indicating the timing of this April 2, 2026 sale was arranged in advance.
What type of security did Dafna Sarnoff sell in the CarGurus (CARG) Form 4?
The transaction involved Class A Common Stock of CarGurus, Inc. The Form 4 classifies it as a non-derivative open-market sale, rather than an option exercise or other derivative transaction, and it reduced her holdings to 134,369 shares.