CarGurus CMO sells 5,445 shares under 10b5-1 plan

CarGurus, Inc. Chief Marketing Officer Dafna Sarnoff reported an open-market sale of Class A Common Stock.

Accepted by SEC EDGAR 04/06/2026 - 04:28 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

CarGurus, Inc. Chief Marketing Officer Dafna Sarnoff reported an open-market sale of Class A Common Stock. She sold 5,445 shares at a price of $33.04 per share on April 2, 2026. After this transaction, she directly holds 134,369 shares of CarGurus stock.

The sale was carried out under a pre-arranged Rule 10b5-1 trading plan adopted by the reporting person, indicating the trade was scheduled in advance rather than timed discretionarily.

Insider Trade Summary 10b5-1

Net Seller: 5,445 shares

Net Sell 1 txn

Insider Sarnoff Dafna

Role Chief Marketing Officer

Sold 5,445 shs ($180K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	5,445	$33.04	$180K

Holdings After Transaction: Class A Common Stock — 134,369 shares (Direct)

Footnotes (1)

1. F1. This sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

Key Figures

Shares sold: 5,445 shares Sale price per share: $33.04 per share Shares held after transaction: 134,369 shares +2 more

5 metrics

Shares sold 5,445 shares Open-market sale on April 2, 2026

Sale price per share $33.04 per share Class A Common Stock transaction

Shares held after transaction 134,369 shares Direct holdings following April 2, 2026 sale

Transaction type Open-market sale Non-derivative Class A Common Stock

Trading plan Rule 10b5-1 plan Footnote indicates pre-arranged trading plan

Key Terms

Rule 10b5-1 trading plan, open-market sale, Class A Common Stock, non-derivative

4 terms

Rule 10b5-1 trading plan regulatory

"This sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Class A Common Stock financial

""security_title": "Class A Common Stock""

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

non-derivative financial

""transaction_type": "non-derivative""

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did CarGurus (CARG) disclose for Dafna Sarnoff?

CarGurus disclosed that Chief Marketing Officer Dafna Sarnoff executed an open-market sale of 5,445 shares of Class A Common Stock at $33.04 per share on April 2, 2026, as reported on a Form 4 insider filing.

How many CarGurus (CARG) shares does Dafna Sarnoff hold after this Form 4 sale?

After the reported transaction, Chief Marketing Officer Dafna Sarnoff directly holds 134,369 shares of CarGurus Class A Common Stock. This figure reflects her position immediately following the April 2, 2026 open-market sale disclosed in the Form 4 filing.

Was the CarGurus (CARG) insider sale by Dafna Sarnoff under a Rule 10b5-1 plan?

Yes. The footnote states the sale was effected pursuant to a Rule 10b5-1 trading plan adopted by Dafna Sarnoff. Such plans pre-schedule trades, indicating the timing of this April 2, 2026 sale was arranged in advance.

What was the price of the CarGurus (CARG) shares sold by Dafna Sarnoff?

The Form 4 reports that Dafna Sarnoff sold 5,445 shares of CarGurus Class A Common Stock at an average price of $33.04 per share. The transaction is characterized as an open-market sale of non-derivative securities.

What type of security did Dafna Sarnoff sell in the CarGurus (CARG) Form 4?

The transaction involved Class A Common Stock of CarGurus, Inc. The Form 4 classifies it as a non-derivative open-market sale, rather than an option exercise or other derivative transaction, and it reduced her holdings to 134,369 shares.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sarnoff Dafna

(Last) (First) (Middle)

1001 BOYLSTON STREET

16TH FLOOR

(Street)

BOSTON MASSACHUSETTS 02115

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
CarGurus, Inc. [ CARG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Marketing Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/02/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	04/02/2026		S(1)		5,445	D	$33.04	134,369	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

	/s/ Suzanne Murray, as attorney-in-fact	04/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)