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CART CEO/director reports planned sales totaling 8,987 shares on Form 4

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Maplebear Inc. (CART) insider sales reported on Form 4. Chris Rogers, who is listed as President and CEO and a director, disposed of a total of 8,987 shares on 08/20/2025 in two groups: 6,437 shares at a weighted average price of $45.5878 and 2,550 shares at a weighted average price of $46.2418. The filings show the sales were executed pursuant to a Rule 10b5-1 trading plan adopted on November 21, 2024, and the reporting person retained beneficial ownership shown as 424,323 shares following the transactions. The price ranges for the multiple transactions are disclosed in footnotes as $45.15–$46.14 and $46.15–$46.395 per share.

The Form 4 is signed by an attorney-in-fact on behalf of the reporting person and contains standard explanatory footnotes about weighted average pricing and availability of per-trade details on request.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Insider sales under a pre-established 10b5-1 plan; routine disclosure that does not by itself indicate governance concerns.

The filing documents planned insider sales by the CEO/director executed under a Rule 10b5-1 plan, which typically provides an affirmative defense against allegations of trading on material nonpublic information. The amounts sold (6,437 and 2,550 shares) and the disclosure of weighted average prices and price ranges are consistent with routine, pre-authorized transactions. The continued beneficial ownership of 424,323 shares remains disclosed, maintaining transparency. From a governance view, key elements are present: plan adoption date is provided, and per-trade details are offered on request, which supports traceability.

TL;DR: Small-scale scheduled insider sales; neutral investor signal when isolated from other data.

The reported disposals total 8,987 shares executed on 08/20/2025 at weighted average prices of $45.5878 and $46.2418. Because the transactions were made pursuant to a documented 10b5-1 trading plan adopted on 11/21/2024, they represent pre-specified sales rather than opportunistic trading. The filing includes the post-transaction beneficial ownership figures (424,323 shares), allowing investors to track insider ownership trends. On its own, this Form 4 is informational and does not provide operational or financial performance data to change valuation assumptions.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Rogers Chris

(Last) (First) (Middle)
C/O MAPLEBEAR INC.
50 BEALE ST

(Street)
SAN FRANCISCO CA 94105

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Maplebear Inc. [ CART ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
President and CEO
3. Date of Earliest Transaction (Month/Day/Year)
08/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/20/2025 S(1) 6,437 D $45.5878(2) 426,873 D
Common Stock 08/20/2025 S(1) 2,550 D $46.2418(3) 424,323 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The reported sales were effected pursuant to a Rule 10b5-1 trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c), adopted on November 21, 2024.
2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $45.15 to $46.14 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $46.15 to $46.3950 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
/s/ Bradley Libuit, Attorney-in-Fact 08/22/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Maplebear insider Chris Rogers sell according to the Form 4?

The Form 4 reports Chris Rogers sold a total of 8,987 shares on 08/20/2025 in two transactions: 6,437 shares and 2,550 shares.

Were the insider sales executed under a 10b5-1 plan for CART?

Yes. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted on November 21, 2024.

What prices were the CART shares sold at in the Form 4?

Reported weighted average prices were $45.5878 for the 6,437-share block and $46.2418 for the 2,550-share block; footnotes list price ranges $45.15–$46.14 and $46.15–$46.395.

How many CART shares does the reporting person beneficially own after the sales?

The Form 4 discloses beneficial ownership of 424,323 shares following the reported transactions.

Who signed the Form 4 for the reporting person?

The Form 4 is signed by Bradley Libuit, Attorney-in-Fact on behalf of the reporting person, dated 08/22/2025.
Instacart, Inc.(Maplebear Inc.)

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United States
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