Celsius (CELH) supply chain chief gets 8,813 RSUs, withholds shares for tax

Rhea-AI Filing Summary

Celsius Holdings, Inc. Chief Supply Chain Officer Paul H. Storey reported equity-related transactions in company common stock. On February 27, 2026, he had 3,307 shares withheld at $53.61 per share to cover taxes due upon vesting of restricted stock units, a tax-withholding disposition rather than an open-market sale.

On the same date, Storey received a grant of 8,813 restricted stock units (RSUs), each representing one share of common stock, with the RSUs vesting in three equal annual installments beginning on the first anniversary of the grant date. Following these transactions, he directly owned 47,327 shares and had 450 shares held indirectly by his spouse.

Insider Trade Summary

3 transactions reported

Mixed 3 txns

Insider Storey Paul H.

Role Chief Supply Chain Officer

Type	Security	Shares	Price	Value
Tax Withholding	Common Stock, $0.001 par value per share	3,307	$53.61	$177K
Grant/Award	Common Stock, $0.001 par value per share	8,813	$0.00	--
holding	Common Stock, $0.001 par value per share	--	--	--

Holdings After Transaction: Common Stock, $0.001 par value per share — 38,514 shares (Direct); Common Stock, $0.001 par value per share — 450 shares (Indirect, By Spouse)

Footnotes (1)

1. This number represents shares of common stock par value $0.001 per share, of Celsius Holdings, Inc. withheld to satisfy the tax withholding obligation due upon vesting of restricted stock units. Consists of restricted stock units ("RSUs"), with each RSU providing for the right to receive one share of common stock, par value $0.001 per share, of Celsius Holdings, Inc. The RSUs vest in three equal annual installments beginning on the first anniversary of the grant date.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Storey Paul H.

(Last) (First) (Middle)

2381 NW EXECUTIVE CENTER DR.

(Street)

BOCA RATON FL 33431

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Celsius Holdings, Inc. [ CELH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Supply Chain Officer

3. Date of Earliest Transaction (Month/Day/Year)
02/27/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.001 par value per share	02/27/2026		F		3,307(1)	D	$53.61	38,514	D
Common Stock, $0.001 par value per share	02/27/2026		A		8,813(2)	A	$0	47,327	D
Common Stock, $0.001 par value per share								450	I	By Spouse

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This number represents shares of common stock par value $0.001 per share, of Celsius Holdings, Inc. withheld to satisfy the tax withholding obligation due upon vesting of restricted stock units.

2. Consists of restricted stock units ("RSUs"), with each RSU providing for the right to receive one share of common stock, par value $0.001 per share, of Celsius Holdings, Inc. The RSUs vest in three equal annual installments beginning on the first anniversary of the grant date.

Remarks:

See Exhibit 24.1 - Power of Attorney

	/s/ Richard Mattessich, Attorney-in-fact	03/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did CELH executive Paul H. Storey report?

Paul H. Storey reported a tax-related share withholding and an equity grant. 3,307 shares were withheld to satisfy tax on RSU vesting, and he received 8,813 RSUs that vest in three equal annual installments.

Did the CELH Form 4 show an open-market sale by Paul H. Storey?

No open-market sale was reported. The Form 4 shows 3,307 shares withheld at $53.61 per share to satisfy tax obligations on RSU vesting, which is classified as a tax-withholding disposition, not a discretionary sale.

How many Celsius (CELH) shares does Paul H. Storey own after these transactions?

After the reported transactions, Paul H. Storey directly owns 47,327 shares of Celsius common stock and has an additional 450 shares held indirectly through his spouse, according to the Form 4 ownership figures.

What are the terms of the 8,813 RSUs granted to CELH executive Paul H. Storey?

The grant consists of 8,813 restricted stock units, each equal to one Celsius common share. The RSUs vest in three equal annual installments, starting on the first anniversary of the grant date, subject to continued service or other plan conditions.

How was the tax withholding on Paul H. Storey’s CELH RSU vesting handled?

Tax withholding was satisfied by withholding shares. Specifically, 3,307 shares of Celsius common stock were retained by the issuer to cover tax obligations owed upon vesting of previously granted restricted stock units.