Celsius director buys 36,000 shares at $27.65–$27.95

Celsius Holdings, Inc. director Damon DeSantis reported open-market purchases of the company’s common stock on two consecutive days in September 2026.

Rhea-AI Filing Summary

Celsius Holdings, Inc. director Damon DeSantis reported open-market purchases of the company’s common stock on two consecutive days in September 2026. On September 14, 2026, he purchased 20,000 shares at a weighted average price of $27.65 per share, in multiple trades ranging from $27.60 to $27.70, inclusive.

On September 15, 2026, he purchased an additional 16,000 shares at a weighted average price of $27.95 per share, in multiple trades ranging from $27.9496 to $27.95, inclusive. All reported shares are held directly, and no Rule 10b5-1 trading plan is reported for these transactions.

Insider Trade Summary

Net Buyer: 36,000 shares

Net Buy 2 txns

Insider DeSantis Damon

Role Director

Bought 36,000 shs ($1.00M)

Type	Security	Shares	Price	Value
Purchase	Common Stock, $0.001 par value per share F2	16,000	$27.95	$447K
Purchase	Common Stock, $0.001 par value per share F1	20,000	$27.65	$553K

Holdings After Transaction: Common Stock, $0.001 par value per share — 2,728,187 shares (Direct)

Footnotes (2)

1. F1. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions ranging from $27.60 to $27.70, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. ("Celsius"), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.
2. F2. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions ranging from $27.9496 to $27.95, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. ("Celsius"), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

Key Figures

Shares purchased September 14, 2026: 20,000 shares Weighted average price September 14, 2026: $27.65 per share Price range September 14, 2026 trades: $27.60–$27.70 per share +4 more

7 metrics

Shares purchased September 14, 2026 20,000 shares Open-market purchase of Celsius Holdings, Inc. common stock by a director

Weighted average price September 14, 2026 $27.65 per share Director purchase in multiple transactions ranging from $27.60 to $27.70

Price range September 14, 2026 trades $27.60–$27.70 per share Range of prices for the 20,000 shares purchased that day

Shares purchased September 15, 2026 16,000 shares Second-day open-market purchase of Celsius Holdings, Inc. common stock by the same director

Weighted average price September 15, 2026 $27.95 per share Director purchase in multiple transactions ranging from $27.9496 to $27.95

Price range September 15, 2026 trades $27.9496–$27.95 per share Range of prices for the 16,000 shares purchased that day

Total shares purchased 36,000 shares Combined purchases by the director over September 14–15, 2026

Key Terms

weighted average price, multiple transactions, inclusive

3 terms

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

multiple transactions financial

"These shares were purchased in multiple transactions ranging from $27.60 to $27.70, inclusive."

inclusive financial

"ranging from $27.9496 to $27.95, inclusive."

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Celsius Holdings (CELH) report for Damon DeSantis?

The filing reports that director Damon DeSantis purchased a total of 36,000 shares of Celsius Holdings, Inc. common stock in open-market transactions on September 14 and 15, 2026.

How many CELH shares did the director buy on each date?

On September 14, 2026, Damon DeSantis bought 20,000 shares. On September 15, 2026, he bought an additional 16,000 shares of Celsius Holdings, Inc. common stock.

What prices were paid for the CELH shares in these insider purchases?

For the 20,000 shares on September 14, 2026, the weighted average price was $27.65, with trades from $27.60 to $27.70. For the 16,000 shares on September 15, 2026, the weighted average price was $27.95, with trades from $27.9496 to $27.95.

Were the CELH insider purchases made under a Rule 10b5-1 trading plan?

No. The transactions reported for September 14 and 15, 2026 by director Damon DeSantis are not reported as being made under a Rule 10b5-1 trading plan.

How are the reported CELH purchase prices described in the Form 4 filing?

Each reported price is a weighted average price. The filing explains that the shares on each date were purchased in multiple transactions within the specified price ranges and that full trade-by-trade details are available upon request.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Available on EDGAR 09/15/2026 - 04:18 PM Accepted by SEC EDGAR 09/15/2026 - 04:17 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

DeSantis Damon

(Last) (First) (Middle)

2381 NW EXECUTIVE CENTER DR.

(Street)

BOCA RATON FLORIDA 33431

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Celsius Holdings, Inc. [ CELH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.001 par value per share	09/14/2026		P		20,000	A	$27.65(1)	2,712,187	D
Common Stock, $0.001 par value per share	09/15/2026		P		16,000	A	$27.95(2)	2,728,187	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions ranging from $27.60 to $27.70, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. ("Celsius"), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

2. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions ranging from $27.9496 to $27.95, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. ("Celsius"), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

Remarks:

	/s/ Richard Mattessich, Attorney-in-fact	09/15/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)