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Celsius Holdings (CELH) Form 4 filed 08/04/2025 shows that 10% owner Dean DeSantis, acting as trustee for the Carl DeSantis Revocable Trust, sold 100,000 common shares on 07/31/2025 at $47.50 per share, generating roughly $4.8 million in proceeds. Post-sale, the trust still owns 17,717,770 shares indirectly through CDF, retaining a very large position. No derivative trades were reported.
The disposal equals about 0.6 % of the insider’s remaining stake, suggesting portfolio rebalancing rather than a strategic exit. Nevertheless, any sale by a major holder can be read as a sentiment cue; investors should monitor follow-on filings for trend confirmation.