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[Form 4] Celsius Holdings, Inc. Insider Trading Activity

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Form Type
4
Rhea-AI Filing Summary

Dean DeSantis, a 10% owner of Celsius Holdings (CELH), reported the settlement of three tranches of a Variable Prepaid Forward Sale Contract (VPF) originally entered on August 1, 2022. The transactions occurred between June 17-20, 2025, involving:

  • Disposition of 900,000 total shares (300,000 shares per tranche) at $40.1588 per share
  • Shares were held indirectly through GRAT 1, LLC, where DeSantis serves as one of two personal representatives of the Estate of Carl DeSantis
  • Following the transactions, beneficial ownership decreased from 10,500,000 to 9,900,000 shares

The VPF settlement terms were triggered as the stock's settlement price exceeded the Cap Price of $40.1588, resulting in physical delivery of shares to the buyer. The transactions were executed according to a pre-established contract, with the buyer paying GRAT 1 cash based on the difference between Floor Price ($30.1191) and Cap Price ($40.1588).

Dean DeSantis, detentore del 10% di Celsius Holdings (CELH), ha comunicato la liquidazione di tre tranche di un Contratto di Vendita Anticipata Variabile (VPF) stipulato inizialmente il 1° agosto 2022. Le transazioni si sono svolte tra il 17 e il 20 giugno 2025 e hanno riguardato:

  • La cessione di 900.000 azioni totali (300.000 azioni per tranche) al prezzo di 40,1588 $ per azione
  • Le azioni erano detenute indirettamente tramite GRAT 1, LLC, dove DeSantis ricopre il ruolo di uno dei due rappresentanti personali dell’Estate di Carl DeSantis
  • A seguito delle operazioni, la proprietà effettiva è diminuita da 10.500.000 a 9.900.000 azioni

I termini di liquidazione del VPF sono stati attivati poiché il prezzo di regolamento delle azioni ha superato il prezzo massimo (Cap Price) di 40,1588 $, comportando la consegna fisica delle azioni all’acquirente. Le transazioni sono state eseguite in base a un contratto predefinito, con l’acquirente che ha corrisposto a GRAT 1 un pagamento in contanti calcolato sulla differenza tra il prezzo minimo (Floor Price) di 30,1191 $ e il prezzo massimo (Cap Price) di 40,1588 $.

Dean DeSantis, propietario del 10% de Celsius Holdings (CELH), informó sobre la liquidación de tres tramos de un Contrato Variable de Venta Adelantada Prepagada (VPF) originalmente firmado el 1 de agosto de 2022. Las transacciones se llevaron a cabo entre el 17 y el 20 de junio de 2025, involucrando:

  • La disposición de 900,000 acciones totales (300,000 acciones por tramo) a $40.1588 por acción
  • Las acciones se mantenían indirectamente a través de GRAT 1, LLC, donde DeSantis actúa como uno de los dos representantes personales del patrimonio de Carl DeSantis
  • Después de las transacciones, la propiedad beneficiaria disminuyó de 10,500,000 a 9,900,000 acciones

Los términos de liquidación del VPF se activaron al superar el precio de liquidación de las acciones el Precio Máximo (Cap Price) de $40.1588, resultando en la entrega física de las acciones al comprador. Las transacciones se ejecutaron según un contrato preestablecido, con el comprador pagando a GRAT 1 en efectivo basado en la diferencia entre el Precio Mínimo (Floor Price) de $30.1191 y el Precio Máximo (Cap Price) de $40.1588.

딘 디산티스는 Celsius Holdings(CELH)의 10% 소유자로서 2022년 8월 1일에 체결된 가변 선불 선도 매도 계약(VPF)의 세 차례 분할 정산을 보고했습니다. 거래는 2025년 6월 17일부터 20일 사이에 이루어졌으며 다음과 같습니다:

  • 총 900,000주 (각 분할당 300,000주)를 주당 $40.1588에 처분
  • 주식은 GRAT 1, LLC를 통해 간접적으로 보유되었으며, 디산티스는 Carl DeSantis 유산의 두 개인 대표 중 한 명으로 활동 중
  • 거래 후 실질 소유 주식 수는 10,500,000주에서 9,900,000주로 감소

VPF 정산 조건은 주식 정산 가격이 상한 가격(Cap Price)인 $40.1588을 초과함에 따라 발동되었으며, 이에 따라 주식이 물리적으로 매수인에게 인도되었습니다. 거래는 사전에 체결된 계약에 따라 이루어졌으며, 매수인은 하한 가격(Floor Price) $30.1191과 상한 가격(Cap Price) $40.1588의 차액을 기준으로 GRAT 1에 현금을 지급했습니다.

Dean DeSantis, propriétaire de 10 % de Celsius Holdings (CELH), a déclaré le règlement de trois tranches d’un contrat de vente anticipée variable prépayée (VPF) initialement conclu le 1er août 2022. Les transactions ont eu lieu entre le 17 et le 20 juin 2025, impliquant :

  • La cession de 900 000 actions au total (300 000 actions par tranche) au prix de 40,1588 $ par action
  • Les actions étaient détenues indirectement via GRAT 1, LLC, où DeSantis agit en tant que l’un des deux représentants personnels de la succession de Carl DeSantis
  • Après les transactions, la propriété bénéficiaire a diminué de 10 500 000 à 9 900 000 actions

Les conditions de règlement du VPF ont été déclenchées car le prix de règlement de l’action a dépassé le prix plafond (Cap Price) de 40,1588 $, entraînant la livraison physique des actions à l’acheteur. Les transactions ont été exécutées conformément à un contrat préétabli, l’acheteur versant à GRAT 1 un paiement en espèces basé sur la différence entre le prix plancher (Floor Price) de 30,1191 $ et le prix plafond (Cap Price) de 40,1588 $.

Dean DeSantis, ein 10%iger Eigentümer von Celsius Holdings (CELH), meldete die Abwicklung von drei Tranchen eines variablen Vorauszahlungsverkaufsvertrags (VPF), der ursprünglich am 1. August 2022 abgeschlossen wurde. Die Transaktionen fanden zwischen dem 17. und 20. Juni 2025 statt und umfassten:

  • Veräußerung von insgesamt 900.000 Aktien (300.000 Aktien pro Tranche) zu 40,1588 $ pro Aktie
  • Die Aktien wurden indirekt über GRAT 1, LLC gehalten, wobei DeSantis einer von zwei persönlichen Vertretern des Nachlasses von Carl DeSantis ist
  • Nach den Transaktionen sank der wirtschaftliche Eigentumsanteil von 10.500.000 auf 9.900.000 Aktien

Die Bedingungen für die VPF-Abwicklung wurden ausgelöst, da der Abrechnungskurs der Aktie den Höchstpreis (Cap Price) von 40,1588 $ überschritt, was zur physischen Lieferung der Aktien an den Käufer führte. Die Transaktionen wurden gemäß einem vorab vereinbarten Vertrag durchgeführt, wobei der Käufer GRAT 1 eine Barzahlung basierend auf der Differenz zwischen dem Mindestpreis (Floor Price) von 30,1191 $ und dem Höchstpreis (Cap Price) von 40,1588 $ zahlte.

Positive
  • None.
Negative
  • Major shareholder (10% owner) Dean DeSantis, through GRAT 1 LLC, disposed of 900,000 shares of CELH stock at $40.16 per share (total value ~$36.1M) through a pre-arranged variable prepaid forward sale contract

Dean DeSantis, detentore del 10% di Celsius Holdings (CELH), ha comunicato la liquidazione di tre tranche di un Contratto di Vendita Anticipata Variabile (VPF) stipulato inizialmente il 1° agosto 2022. Le transazioni si sono svolte tra il 17 e il 20 giugno 2025 e hanno riguardato:

  • La cessione di 900.000 azioni totali (300.000 azioni per tranche) al prezzo di 40,1588 $ per azione
  • Le azioni erano detenute indirettamente tramite GRAT 1, LLC, dove DeSantis ricopre il ruolo di uno dei due rappresentanti personali dell’Estate di Carl DeSantis
  • A seguito delle operazioni, la proprietà effettiva è diminuita da 10.500.000 a 9.900.000 azioni

I termini di liquidazione del VPF sono stati attivati poiché il prezzo di regolamento delle azioni ha superato il prezzo massimo (Cap Price) di 40,1588 $, comportando la consegna fisica delle azioni all’acquirente. Le transazioni sono state eseguite in base a un contratto predefinito, con l’acquirente che ha corrisposto a GRAT 1 un pagamento in contanti calcolato sulla differenza tra il prezzo minimo (Floor Price) di 30,1191 $ e il prezzo massimo (Cap Price) di 40,1588 $.

Dean DeSantis, propietario del 10% de Celsius Holdings (CELH), informó sobre la liquidación de tres tramos de un Contrato Variable de Venta Adelantada Prepagada (VPF) originalmente firmado el 1 de agosto de 2022. Las transacciones se llevaron a cabo entre el 17 y el 20 de junio de 2025, involucrando:

  • La disposición de 900,000 acciones totales (300,000 acciones por tramo) a $40.1588 por acción
  • Las acciones se mantenían indirectamente a través de GRAT 1, LLC, donde DeSantis actúa como uno de los dos representantes personales del patrimonio de Carl DeSantis
  • Después de las transacciones, la propiedad beneficiaria disminuyó de 10,500,000 a 9,900,000 acciones

Los términos de liquidación del VPF se activaron al superar el precio de liquidación de las acciones el Precio Máximo (Cap Price) de $40.1588, resultando en la entrega física de las acciones al comprador. Las transacciones se ejecutaron según un contrato preestablecido, con el comprador pagando a GRAT 1 en efectivo basado en la diferencia entre el Precio Mínimo (Floor Price) de $30.1191 y el Precio Máximo (Cap Price) de $40.1588.

딘 디산티스는 Celsius Holdings(CELH)의 10% 소유자로서 2022년 8월 1일에 체결된 가변 선불 선도 매도 계약(VPF)의 세 차례 분할 정산을 보고했습니다. 거래는 2025년 6월 17일부터 20일 사이에 이루어졌으며 다음과 같습니다:

  • 총 900,000주 (각 분할당 300,000주)를 주당 $40.1588에 처분
  • 주식은 GRAT 1, LLC를 통해 간접적으로 보유되었으며, 디산티스는 Carl DeSantis 유산의 두 개인 대표 중 한 명으로 활동 중
  • 거래 후 실질 소유 주식 수는 10,500,000주에서 9,900,000주로 감소

VPF 정산 조건은 주식 정산 가격이 상한 가격(Cap Price)인 $40.1588을 초과함에 따라 발동되었으며, 이에 따라 주식이 물리적으로 매수인에게 인도되었습니다. 거래는 사전에 체결된 계약에 따라 이루어졌으며, 매수인은 하한 가격(Floor Price) $30.1191과 상한 가격(Cap Price) $40.1588의 차액을 기준으로 GRAT 1에 현금을 지급했습니다.

Dean DeSantis, propriétaire de 10 % de Celsius Holdings (CELH), a déclaré le règlement de trois tranches d’un contrat de vente anticipée variable prépayée (VPF) initialement conclu le 1er août 2022. Les transactions ont eu lieu entre le 17 et le 20 juin 2025, impliquant :

  • La cession de 900 000 actions au total (300 000 actions par tranche) au prix de 40,1588 $ par action
  • Les actions étaient détenues indirectement via GRAT 1, LLC, où DeSantis agit en tant que l’un des deux représentants personnels de la succession de Carl DeSantis
  • Après les transactions, la propriété bénéficiaire a diminué de 10 500 000 à 9 900 000 actions

Les conditions de règlement du VPF ont été déclenchées car le prix de règlement de l’action a dépassé le prix plafond (Cap Price) de 40,1588 $, entraînant la livraison physique des actions à l’acheteur. Les transactions ont été exécutées conformément à un contrat préétabli, l’acheteur versant à GRAT 1 un paiement en espèces basé sur la différence entre le prix plancher (Floor Price) de 30,1191 $ et le prix plafond (Cap Price) de 40,1588 $.

Dean DeSantis, ein 10%iger Eigentümer von Celsius Holdings (CELH), meldete die Abwicklung von drei Tranchen eines variablen Vorauszahlungsverkaufsvertrags (VPF), der ursprünglich am 1. August 2022 abgeschlossen wurde. Die Transaktionen fanden zwischen dem 17. und 20. Juni 2025 statt und umfassten:

  • Veräußerung von insgesamt 900.000 Aktien (300.000 Aktien pro Tranche) zu 40,1588 $ pro Aktie
  • Die Aktien wurden indirekt über GRAT 1, LLC gehalten, wobei DeSantis einer von zwei persönlichen Vertretern des Nachlasses von Carl DeSantis ist
  • Nach den Transaktionen sank der wirtschaftliche Eigentumsanteil von 10.500.000 auf 9.900.000 Aktien

Die Bedingungen für die VPF-Abwicklung wurden ausgelöst, da der Abrechnungskurs der Aktie den Höchstpreis (Cap Price) von 40,1588 $ überschritt, was zur physischen Lieferung der Aktien an den Käufer führte. Die Transaktionen wurden gemäß einem vorab vereinbarten Vertrag durchgeführt, wobei der Käufer GRAT 1 eine Barzahlung basierend auf der Differenz zwischen dem Mindestpreis (Floor Price) von 30,1191 $ und dem Höchstpreis (Cap Price) von 40,1588 $ zahlte.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
DeSantis Dean
(Last) (First) (Middle)
190 S.E. 5TH AVENUE, SUITE 200
(Street)
DELRAY BEACH FL 33483
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Celsius Holdings, Inc. [ CELH ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
06/17/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/17/2025 J/K(2)(3)(4) 300,000 D $40.1588 10,500,000 I See Footnote(1)
Common Stock 06/18/2025 J/K(2)(3)(4) 300,000 D $40.1588 10,200,000 I See Footnote(1)
Common Stock 06/20/2025 J/K(2)(3)(4) 300,000 D $40.1588 9,900,000 I See Footnote(1)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Variable Prepaid Forward Sale Contract (obligation to sell) (2)(3)(4) 06/17/2025 J/K(2)(3)(4) 300,000 (2)(3)(4) (2)(3)(4) Common Stock 300,000 $0(2)(3)(4) 0 I See Footnote(1)
Variable Prepaid Forward Sale Contract (obligation to sell) (2)(3)(4) 06/18/2025 J/K(2)(3)(4) 300,000 (2)(3)(4) (2)(3)(4) Common Stock 300,000 $0(2)(3)(4) 0 I See Footnote(1)
Variable Prepaid Forward Sale Contract (obligation to sell) (2)(3)(4) 06/20/2025 J/K(2)(3)(4) 300,000 (2)(3)(4) (2)(3)(4) Common Stock 300,000 $0(2)(3)(4) 0 I See Footnote(1)
Explanation of Responses:
1. The Reporting Person is one of the two personal representatives of the Estate of Carl DeSantis, which holds a one hundred percent (100%) beneficial ownership interest in GRAT 1, LLC ("GRAT 1"). Accordingly, the Reporting Person has shared voting and dispositive control over the shares held by GRAT 1, LLC..
2. On June 17, 2025, June 18, 2025, and June 20, 2025 GRAT 1 settled three tranches of a prepaid variable forward sale transaction (the "VPF") entered into on August 1, 2022 with an unaffiliated third-party buyer. For these three tranches of the VPF, GRAT 1 elected full physical settlement.
3. In full physical settlement of each of these three tranches of the VPF, the contract for the VPF obligated (i) GRAT 1 to deliver to the buyer 300,000 shares (adjusted for stock splits) of CELH common stock T+1 (the "Share Number") following the maturity of these tranches (occurring on June 16, 2025, June 17, 2025, and June 18, 2025), and (ii) the buyer to pay GRAT 1 an amount in cash equal to: (a) if the volume-weighted average price of CELH common stock on the maturity date for the tranche (each, a "Settlement Price") was greater than $30.1191 (the "Floor Price"), but less than or equal to $40.1588 (the "Cap Price"), the product of (x) the Share Number and (y) the excess of Settlement Price over the Floor Price; and (b) if Settlement Price was greater than the Cap Price, the product of (x) the Share Number and (y) $10.0397.
4. On each of June 16, 2025, June 17, 2025, and June 18, 2025, the Settlement Price was greater than the Cap Price. Accordingly, GRAT 1 transferred to the buyer a number of CELH shares and the buyer paid GRAT 1 amounts in cash determined pursuant to the formula above.
/s/ Dean DeSantis 06/20/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

How many CELH shares did Dean DeSantis sell in June 2025?

Dean DeSantis, through GRAT 1 LLC, sold a total of 900,000 shares of Celsius Holdings (CELH) common stock across three transactions: 300,000 shares each on June 17, June 18, and June 20, 2025, at a price of $40.1588 per share.

What was the nature of CELH insider Dean DeSantis's Variable Prepaid Forward Sale transaction?

The transaction was part of a prepaid variable forward sale (VPF) agreement entered on August 1, 2022. The VPF required GRAT 1 LLC to deliver 300,000 shares per tranche to the buyer at maturity, with a floor price of $30.1191 and a cap price of $40.1588. The settlement occurred in three tranches in June 2025, with the buyer paying GRAT 1 based on a formula when the settlement price exceeded the cap price.

What is Dean DeSantis's relationship to CELH?

Dean DeSantis is a 10% owner of Celsius Holdings (CELH) and serves as one of two personal representatives of the Estate of Carl DeSantis. He has shared voting and dispositive control over shares held by GRAT 1 LLC, which holds 100% beneficial ownership interest in the shares.

How many CELH shares does Dean DeSantis control after the June 2025 transactions?

Following the reported transactions, Dean DeSantis's indirect beneficial ownership through GRAT 1 LLC decreased to 9,900,000 shares of CELH common stock, down from 10,500,000 shares before the transactions.
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CELH Latest SEC Filings

Jun 26, 2025
[Form 4] Celsius Holdings, Inc. Insider Trading Activity
Jun 26, 2025
[Form 4] Celsius Holdings, Inc. Insider Trading Activity
Jun 25, 2025
[Form 4] Celsius Holdings, Inc. Insider Trading Activity
Jun 24, 2025
[144] Celsius Holdings, Inc. SEC Filing
Jun 23, 2025
[Form 4] Celsius Holdings, Inc. Insider Trading Activity

CELH Stock Data

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14.3%
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