Insider Selling: Celsius Holdings Executive to Unload 130,803 Shares After RSU Vesting

Rhea-AI Filing Summary

Celsius Holdings (CELH) Form 144 filing reveals proposed sale of 130,803 shares with an aggregate market value of $5,886,136.95 by an insider through UBS Financial Services. The sale is planned for execution on June 24, 2025 on NASDAQ.

The securities to be sold were acquired through multiple RSU grants between 2020-2024:

• 36,000 shares (Oct 2020)
• 9,756 shares (Nov 2020)
• 31,965 shares (Jan 2022)
• 29,679 shares (Jan 2023)
• 23,403 shares (Jan 2024)

Notable recent trading activity includes a previous sale by John Fieldly on June 10, 2025, disposing of 132,171 shares for gross proceeds of $5,691,692.99. The company currently has 257,741,256 shares outstanding.

Positive

• None.

Negative

• CEO John Fieldly plans to sell 130,803 shares worth approximately $5.89M, following another recent sale of 132,171 shares worth $5.69M in June 2025, indicating significant insider selling activity
• Total insider sales in past 3 months amount to over $11.5M from the CEO, representing consecutive large dispositions

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	UBS Financial Services, Inc. 11 Madison Ave 4th Floor New York NY 10010	130803	5886136.95	257741256	06/24/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	10/29/2020	RSU Grant	Issuer			36000	10/29/2020	NA
Common	11/12/2020	RSU Grant	Issuer			9756	11/12/2020	NA
Common	01/01/2022	RSU Grant	Issuer			31965	01/01/2022	NA
Common	01/01/2023	RSU Grant	Issuer			29679	01/01/2023	NA
Common	01/01/2024	RSU Grant	Issuer			23403	01/01/2024	NA

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
John Fieldly 2424 N. FEDERAL HWY SUITE 208 BOCA RATON FL 33431	Common	06/10/2025	132171	5691692.99

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many CELH shares is the insider planning to sell according to the Form 144 filed on June 28, 2025?

According to the Form 144 filing, the insider plans to sell 130,803 shares of CELH common stock with an aggregate market value of $5,886,136.95.

What was the previous insider sale of CELH stock reported in the last 3 months?

John Fieldly sold 132,171 shares of CELH common stock on June 10, 2025, generating gross proceeds of $5,691,692.99.

How did the insider acquire the CELH shares being sold?

The shares were acquired through multiple RSU (Restricted Stock Unit) grants between 2020 and 2024: 36,000 shares on 10/29/2020, 9,756 shares on 11/12/2020, 31,965 shares on 1/1/2022, 29,679 shares on 1/1/2023, and 23,403 shares on 1/1/2024.

What is the total number of CELH shares outstanding according to the Form 144?

According to the Form 144 filing, Celsius Holdings (CELH) has 257,741,256 shares outstanding.

Through which broker is the CELH insider stock sale being conducted?

The sale is being conducted through UBS Financial Services, Inc., located at 11 Madison Ave, 4th Floor, New York NY 10010.