STOCK TITAN

Celsius Holdings, Inc. (CELH) insider settles variable prepaid stock forward

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Celsius Holdings, Inc. reporting person Dean DeSantis, through CD Financial LLC, settled three tranches of a variable prepaid forward sale contract linked to CELH common stock. On July 23, 24 and 27, 2026, CD disposed of forward contracts referencing 150,000 shares per tranche and transferred 150,000 common shares in each tranche at $46.2527 per share, all held indirectly. The arrangement, entered on June 6, 2023 with an unaffiliated buyer, physically settled after the volume-weighted average price on the July 22–24, 2026 maturity dates fell below the $41.6275 Floor Price, so CD delivered shares without additional cash payment from the buyer.

Positive

  • None.

Negative

  • None.
Insider DeSantis Dean
Role Insider
Type Security Shares Price Value
Other Variable Prepaid Forward Sale Contract (obligation to sell) F2, F3, F1 150,000 $0.00 $0.00
Other Common Stock F2, F3, F1 150,000 $46.2527 $6.94M
Other Variable Prepaid Forward Sale Contract (obligation to sell) F2, F3, F1 150,000 $0.00 $0.00
Other Common Stock F2, F3, F1 150,000 $46.2527 $6.94M
Other Variable Prepaid Forward Sale Contract (obligation to sell) F2, F3, F1 150,000 $0.00 $0.00
Other Common Stock F2, F3, F1 150,000 $46.2527 $6.94M
Holdings After Transaction: Variable Prepaid Forward Sale Contract (obligation to sell) — 0 shares (Indirect, See Footnote); Common Stock — 11,632,396 shares (Indirect, See Footnote)
Footnotes (3)
  1. F1. The Reporting Person is the manager of CD Financial LLC ("CD") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD. CD is the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares.
  2. F2. On July 23, 2026, July 24, 2026, and July 27, 2026, CD settled three tranches of a prepaid variable forward sale transaction (the "VPF") entered into on June 6, 2023 with an unaffiliated third-party buyer. For these three tranches of the VPF, physical settlement applied.
  3. F3. On the maturity dates for each tranche (July 22, 2026, July 23, 2026, and July 24, 2026), the volume-weighted average price of CELH common stock was below $41.6275 (under the contract of the VPF, the "Floor Price"). Accordingly, in physical settlement of each of these three tranches, CD transferred to the buyer 150,000 shares for each tranche as indicated in the table above without additional payment from the buyer.
Shares transferred per tranche 150,000 shares Common stock delivered by CD Financial LLC in each July 2026 tranche
Variable prepaid forward tranches 3 tranches Forward sale settled on July 23, 24, and 27, 2026
Transaction price per share $46.2527 per share Reported for each common stock transfer row tied to the VPF settlement
Floor Price $41.6275 Contractual Floor Price under the variable prepaid forward sale
VPF agreement date June 6, 2023 Date CD Financial LLC entered the variable prepaid forward sale
Variable Prepaid Forward Sale Contract financial
"CD settled three tranches of a prepaid variable forward sale transaction (the "VPF")"
physical settlement financial
"For these three tranches of the VPF, physical settlement applied."
Physical settlement is when the actual item, like a commodity or product, is delivered to the buyer after a trade, instead of just settling with money. For example, if you buy a barrel of oil through a contract with physical settlement, you will receive the oil itself. It matters because it ensures the real thing changes hands, not just the price.
volume-weighted average price financial
"the volume-weighted average price of CELH common stock was below $41.6275"
Volume-weighted average price (VWAP) is the average price of a stock over a specific time period where each trade is weighted by the number of shares traded, so larger trades influence the average more than small ones. Investors and traders use VWAP as a reference point to judge whether trades are happening at relatively good or poor prices—like checking the average price paid for an item at a market where bulk purchases count more than single-item buys.
Floor Price financial
"below $41.6275 (under the contract of the VPF, the "Floor Price")"
The floor price is the minimum price at which a security, asset, or offering will be sold or accepted, acting like a seller’s “bottom line” or a reserve in an auction. For investors it matters because it sets a visible downside limit and can influence trading, valuation, and expectations of risk—like knowing there’s a safety net that a sale won’t go below a set level.
dispositive power financial
"The Reporting Person has shared voting and dispositive power with respect to such shares."
Dispositive power is the authority to decide the final outcome of an asset, legal claim, contract, or corporate action — in effect the power to dispose of or resolve something. For investors it matters because whoever holds that authority can determine who gets paid, who controls an asset or vote, and how risks and returns are allocated; think of it like holding the key that lets you lock in the winner or loser in a deal.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What insider transaction did Dean DeSantis report for Celsius Holdings (CELH)?

Dean DeSantis reported indirect dispositions tied to settling a variable prepaid forward sale via CD Financial LLC. Three tranches in July 2026 involved transferring common shares in connection with previously established forward contracts with an unaffiliated third-party buyer.

How many Celsius Holdings (CELH) shares were transferred in each forward sale tranche?

For each of the three tranches, CD Financial LLC transferred 150,000 CELH common shares to the buyer. Footnotes specify that physical settlement applied, with 150,000 shares delivered per tranche as indicated in the transaction table for the July 2026 settlement dates.

What prices governed the Celsius Holdings (CELH) forward sale settlement?

Each reported common stock transfer shows a transaction price of $46.2527 per share. The contract also specified a $41.6275 Floor Price; because the volume-weighted average prices on the maturity dates were below this floor, settlement occurred through share delivery without extra cash from the buyer.

Who actually held the Celsius Holdings (CELH) shares involved in these transactions?

The shares were held by CD Financial LLC, which is the record holder. DeSantis is the manager of CD and a trustee of a revocable trust owning a 99% beneficial interest in CD, and he has shared voting and dispositive power over the reported shares.

Was the Celsius Holdings (CELH) forward sale under a Rule 10b5-1 trading plan?

The document-level Rule 10b5‑1 checkbox is not marked as an affirmed trading plan, and the footnotes describe the variable prepaid forward’s terms and settlement mechanics without referencing any Rule 10b5‑1 or similar pre-arranged trading plan.

When was the variable prepaid forward on Celsius Holdings (CELH) originally entered into?

The variable prepaid forward sale transaction was entered into on June 6, 2023 between CD Financial LLC and an unaffiliated third-party buyer. Three tranches then reached maturity in July 2026, leading to physical settlement through transfers of CELH common shares.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
X
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
DeSantis Dean

(Last)(First)(Middle)
190 S.E. 5TH AVENUE, SUITE 200

(Street)
DELRAY BEACH FLORIDA 33483

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Celsius Holdings, Inc. [ CELH ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
Officer (give title below)XOther (specify below)
Former 10% owner
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/23/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock07/23/2026J/K(2)(3)150,000D$46.252711,932,396ISee Footnote(1)
Common Stock07/24/2026J/K(2)(3)150,000D$46.252711,782,396ISee Footnote(1)
Common Stock07/27/2026J/K(2)(3)150,000D$46.252711,632,396ISee Footnote(1)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Variable Prepaid Forward Sale Contract (obligation to sell)(2)(3)07/23/2026J/K(2)(3)150,000 (2)(3) (2)(3)Common Stock150,000$0(2)(3)0ISee Footnote(1)
Variable Prepaid Forward Sale Contract (obligation to sell)(2)(3)07/24/2026J/K(2)(3)150,000 (2)(3) (2)(3)Common Stock150,000$0(2)(3)0ISee Footnote(1)
Variable Prepaid Forward Sale Contract (obligation to sell)(2)(3)07/27/2026J/K(2)(3)150,000 (2)(3) (2)(3)Common Stock150,000$0(2)(3)0ISee Footnote(1)
Explanation of Responses:
1. The Reporting Person is the manager of CD Financial LLC ("CD") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD. CD is the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares.
2. On July 23, 2026, July 24, 2026, and July 27, 2026, CD settled three tranches of a prepaid variable forward sale transaction (the "VPF") entered into on June 6, 2023 with an unaffiliated third-party buyer. For these three tranches of the VPF, physical settlement applied.
3. On the maturity dates for each tranche (July 22, 2026, July 23, 2026, and July 24, 2026), the volume-weighted average price of CELH common stock was below $41.6275 (under the contract of the VPF, the "Floor Price"). Accordingly, in physical settlement of each of these three tranches, CD transferred to the buyer 150,000 shares for each tranche as indicated in the table above without additional payment from the buyer.
/s/ Dean DeSantis07/27/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)