Church & Dwight (NYSE: CHD) to divest VitaFusion and L’il Critters VMS brands
Rhea-AI Filing Summary
Church & Dwight Co., Inc. reported that it has entered into a definitive agreement to sell its VitaFusion® and L’il Critters® brands. This move follows a previously announced strategic review of the company’s vitamins, minerals and supplements business. The sale includes the related trademarks and licenses, as well as manufacturing and distribution facilities in Vancouver and Ridgefield, Washington.
The transaction is expected to close before year-end, subject to customary closing conditions. The company announced the agreement through a press release furnished as an exhibit, which provides further details on the divestiture of these gummy vitamin brands.
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Insights
Church & Dwight signs a deal to divest two vitamin brands after a strategic review.
Church & Dwight has entered into a definitive agreement to sell its VitaFusion® and L’il Critters® brands after reviewing its vitamins, minerals and supplements business. The sale also covers associated trademarks, licenses, and production and distribution facilities in Vancouver and Ridgefield, Washington, indicating a full exit from these specific gummy vitamin assets.
The transaction is described as subject to customary closing conditions and is expected to close before year-end, so execution still depends on those conditions being met. Financial terms and the impact on revenue or earnings are not detailed in the provided content, so the scale of the change within the overall portfolio cannot be assessed here.
For investors, the key factual takeaway is that the company is reshaping its brand portfolio by divesting these VMS brands under a definitive agreement, with completion targeted before the end of the year, assuming customary conditions are satisfied.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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SECURITIES EXCHANGE ACT OF 1934
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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
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ITEM 7.01 Regulation FD Disclosure.
On December 9, 2025, Church & Dwight Co., Inc. (the “Company”) issued a press release announcing a definitive agreement to sell its VitaFusion® and L’il Critters® brands. A copy of the press release is furnished herewith as Exhibit 99.1. The press release and the other information set forth in this Item 7.01 is furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liability of such section, and shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act.
ITEM 8.01 Other Events.
As previously announced, the Company has conducted a strategic review of its vitamin, minerals and supplement (VMS) business. On December 9, 2025, the Company announced that it has entered into a definitive agreement to sell its VitaFusion® and L’il Critters® brands, including related trademarks, licenses, and manufacturing and distribution facilities in Vancouver and Ridgefield, Washington. The transaction is expected to close before year-end, subject to customary closing conditions.
ITEM 9.01 |
Financial Statements and Exhibits. |
(d) Exhibits.
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Description |
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99.1 |
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Church & Dwight Co., Inc. Press Release dated December 9, 2025 |
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104 |
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Cover Page Interactive Data File (embedded within the inline XBRL document) |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
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CHURCH & DWIGHT CO., INC. |
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Date: |
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December 9, 2025 |
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By: |
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/s/ Patrick de Maynadier |
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Name: |
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Patrick de Maynadier |
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Executive Vice President, General Counsel and Secretary |
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FAQ
What did Church & Dwight (CHD) announce regarding VitaFusion and L’il Critters?
Does the Church & Dwight deal include facilities related to the VMS brands?
When is the Church & Dwight VitaFusion and L’il Critters sale expected to close?
Why is Church & Dwight selling its VitaFusion and L’il Critters brands?
Where can investors find more details on the Church & Dwight VMS brand sale?
Are the Church & Dwight VitaFusion and L’il Critters disclosures considered filed with the SEC?
