51Talk CEO buys 446,700 shares via 10b5-1 plan
51Talk Online Education Group director and CEO Jack Jiajia Huang, through HH Talent Limited, executed a series of open-market purchases of Class A ordinary shares between April 24 and May 5, 2026.
Rhea-AI Filing Summary
51Talk Online Education Group director and CEO Jack Jiajia Huang, through HH Talent Limited, executed a series of open-market purchases of Class A ordinary shares between April 24 and May 5, 2026. These trades totaled 446,700 Class A ordinary shares, all reported as indirect ownership.
The shares are held in the form of American depositary shares, with each ADS representing sixty Class A ordinary shares. Following the most recent purchase, HH Talent Limited held 26,109,600 Class A ordinary shares. The filing notes that these transactions were carried out under a previously adopted Rule 10b5-1 trading plan, indicating they were pre-scheduled rather than discretionary trades.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Buyer: 446,700 shares
Net Buy
11 txns
Insider
Huang Jack Jiajia
Role
Chief Executive Officer
Bought
446,700 shs ($12.22M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Purchase | Class A Ordinary Share, par value US$0.0001 | 11,580 | $28.06 | $325K |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 83,580 | $28.79 | $2.41M |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 52,560 | $29.05 | $1.53M |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 24,180 | $28.36 | $686K |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 9,300 | $27.87 | $259K |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 64,500 | $26.99 | $1.74M |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 161,280 | $26.30 | $4.24M |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 39,720 | $26.07 | $1.04M |
| holding | Class A Ordinary Share, par value US$0.0001 | -- | -- | -- |
| holding | Class A Ordinary Share, par value US$0.0001 | -- | -- | -- |
| holding | Class A Ordinary Share, par value US$0.0001 | -- | -- | -- |
Holdings After Transaction:
Class A Ordinary Share, par value US$0.0001 — 26,109,600 shares (Indirect, By HH Talent Limited);
Class A Ordinary Share, par value US$0.0001 — 7,297,560 shares (Direct);
Class A Ordinary Share, par value US$0.0001 — 432,900 shares (Indirect, By Spouse);
Class A Ordinary Share, par value US$0.0001 — 41,838,800 shares (Indirect, By Dasheng Global Limited)
Footnotes (13)
- F1. The Class A ordinary shares are held in the form of American depositary shares ("ADS"). Each ADS represents sixty Class A ordinary shares.
- F2. These transactions were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person on December 25, 2025.
- F3. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $25.55 to $26.73 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined below).
- F4. HH Talent Limited is a British Virgin Islands company. The reporting person is the sole director of HH Talent Limited. HH Talent Limited is wholly beneficially owned by HH Talent Holdings Limited, which is in turn wholly owned by HH Talent Trust, for which TMF (Cayman) Ltd. acts as the trustee (the "Trustee"). S.B. Vanwall Ltd., appointed by the Trustee, is the sole director of HH Talent Holdings Limited. The settlor of HH Talent Trust is the reporting person. The reporting person is deemed to be the beneficial owner of the shares directly held by HH Talent Limited.
- F5. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $25.98 to $26.75 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above).
- F6. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $25.90 to $27.94 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above).
- F7. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $27.65 to $27.99 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above).
- F8. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $27.00 to $28.70 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above).
- F9. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $28.98 to $29.40 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above).
- F10. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $28.30 to $29.21 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above).
- F11. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $28.00 to $28.45 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above).
- F12. The reporting person disclaims beneficial ownership of the shares held by his spouse except to the extent of his pecuniary interest, if any, and this report should not be deemed an admission that the reporting person is the beneficial owner of the shares held by his spouse for purposes of Section 16 or for any other purpose.
- F13. Each of Dasheng Global Limited and Dasheng Online Limited is a British Virgin Islands company. The reporting person is the sole director of Dasheng Global Limited, and Ms. Ting Shu, who is the spouse of the reporting person, is the sole director of Dasheng Online Limited. Each of Dasheng Global Limited and Dasheng Online Limited is wholly beneficially owned by Dasheng International Holdings Limited, which is in turn wholly owned by TB Family Trust, for which TMF (Cayman) Ltd. acts as the trustee (the "Trustee"). S.B. Vanwall Ltd., appointed by the Trustee, is the sole director of Dasheng International Holdings Limited. The settlors of TB Family Trust are reporting person and Ms. Ting Shu. The reporting person, Ms. Ting Shu and their family members are deemed to be beneficial owners of the shares directly held by Dasheng Global Limited and Dasheng Online Limited.
Key Figures
Total shares purchased: 446,700 Class A ordinary shares
Latest daily purchase: 11,580 Class A ordinary shares
Weighted average price May 5: $28.06 per ADS
+5 more
8 metrics
Total shares purchased
446,700 Class A ordinary shares
Aggregate open-market purchases between April 24 and May 5, 2026
Latest daily purchase
11,580 Class A ordinary shares
Open-market purchase on May 5, 2026 via HH Talent Limited
Weighted average price May 5
$28.06 per ADS
Open-market ADS purchases reported for May 5, 2026
Weighted average price April 24
$26.07 per ADS
Open-market ADS purchases reported for April 24, 2026
HH Talent Limited holdings
26,109,600 Class A ordinary shares
Indirectly owned after May 5, 2026 purchases
Dasheng Global Limited holdings
41,838,800 Class A ordinary shares
Indirect holdings associated with TB Family Trust structure
Directly held shares
7,297,560 Class A ordinary shares
Shares held directly as of April 24, 2026 entry
Rule 10b5-1 plan adoption date
December 25, 2025
Plan under which the reported purchases were executed
Key Terms
American depositary shares, Rule 10b5-1 trading plan, weighted average price, beneficial owner, +2 more
6 terms
Rule 10b5-1 trading plan regulatory
"These transactions were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person on December 25, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price of ADS."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficial owner financial
"The reporting person is deemed to be the beneficial owner of the shares directly held by HH Talent Limited."
A beneficial owner is the person who ultimately owns or controls a financial asset or property, even if their name isn't directly on official documents. Think of it like someone who secretly holds the keys to a safe deposit box—others may appear to have access, but the true owner is the one who benefits from what's inside. Identifying beneficial owners helps ensure transparency and prevent illegal activities like money laundering or fraud.
pecuniary interest financial
"The reporting person disclaims beneficial ownership of the shares held by his spouse except to the extent of his pecuniary interest, if any."
Section 16 regulatory
"This report should not be deemed an admission that the reporting person is the beneficial owner ... for purposes of Section 16 or for any other purpose."
Section 16 is a U.S. securities law rule that governs the trading and disclosure obligations of company insiders — typically officers, directors and large shareholders — to promote transparency and deter unfair profit-taking. It requires insiders to publicly report their stock trades and allows companies or the issuer to reclaim quick, short-term profits from certain insider trades, like a scoreboard and a refund policy that help investors see and limit possible insider advantage.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did COE’s Jack Jiajia Huang report on this Form 4?
The filing shows a series of open-market purchases totaling 446,700 Class A ordinary shares between April 24 and May 5, 2026. All purchases were made indirectly through HH Talent Limited, increasing Huang’s reported indirect holdings in 51Talk Online Education Group.
At what prices were the recent COE insider purchases executed?
The reported prices reflect weighted average prices per ADS, including $26.07, $26.30, $26.99, $27.87, $28.06 and $28.79. Footnotes explain these averages cover multiple same-day open-market trades within specified price ranges for American depositary shares representing 51Talk’s Class A ordinary shares.
Were the COE insider purchases made under a Rule 10b5-1 trading plan?
Yes. A footnote states the transactions were effected under a Rule 10b5-1 trading plan adopted on December 25, 2025. Such plans pre-schedule trades, indicating these purchases were arranged in advance rather than timed in response to short-term market developments.
What other COE holdings associated with Jack Jiajia Huang are disclosed?
The Form 4 discloses indirect holdings through Dasheng Global Limited with 41,838,800 Class A ordinary shares and 432,900 shares held by his spouse, plus 7,297,560 shares held directly. The filing describes trust and holding-company structures through which these positions are beneficially owned.
AI-generated analysis. How Rhea-AI works. Not financial advice.
