ChoiceOne (NASDAQ: COFS) plans 2026 virtual meeting, director and pay votes
ChoiceOne Financial Services, Inc. is asking shareholders to vote at its May 20, 2026 virtual annual meeting on three key items: electing five directors to terms ending in 2029, an advisory approval of named executive officer compensation, and ratification of Plante & Moran, PLLC as independent auditors for 2026.
The meeting will be held exclusively online via live webcast, and shareholders of record at the close of business on March 31, 2026, when 14,956,917 shares of common stock were outstanding, are entitled to vote. The board recommends voting in favor of all director nominees, the executive compensation resolution, and the auditor ratification.
The proxy details a pay-for-performance incentive plan using asset growth, return on average assets, and asset quality modifiers, with 2025 total compensation of $1,181,700 for CEO Kelly J. Potes and $805,455 for President Michael J. Burke Jr. It also highlights governance practices including a majority-independent 15‑member board, a mandatory director retirement age of 70, anti‑hedging and pledging restrictions, and an incentive-based compensation recoupment policy tied to financial restatements.
Positive
- None.
Negative
- None.
Key Figures
Key Terms
advisory approval of the compensation of the Company’s named executive officers financial
incentive-based compensation recoupment policy financial
Total Shareholder Return financial
Section 280G(b)(2) of the Code financial
independent registered public accounting firm financial
mandatory retirement policy financial
Compensation Summary
| Name | Title | Total Compensation |
|---|---|---|
| Kelly J. Potes | ||
| Michael (Mike) J. Burke, Jr. | ||
| Bradley A. Henion | ||
| Adom J. Greenland |
- Election of five directors for terms expiring at the 2029 annual meeting
- Advisory approval of the compensation of the Company’s named executive officers
- Ratification of Plante & Moran, PLLC as independent auditors for the year ending December 31, 2026
☐ | Preliminary Proxy Statement |
☐ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) |
☒ | Definitive Proxy Statement |
☐ | Definitive Additional Materials |
☐ | Soliciting Material under § 240.14a-12 |
(Name of Registrant as Specified in its Charter) |
(Name of Person(s) Filing Proxy Statement, if other than the Registrant) |
☒ | No fee required | ||
☐ | Fee paid previously with preliminary materials | ||
☐ | Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11 | ||

Sincerely, | |||
![]() | |||
Kelly J. Potes Chief Executive Officer | |||

1. | Election of directors. |
2. | Advisory approval of the Company’s executive compensation. |
3. | Ratification of the selection of Plante & Moran, PLLC as our registered independent public accounting firm for the year ending December 31, 2026. |
By Order of the Board of Directors, | |||
![]() | |||
Adom J. Greenland Chief Financial Officer and Secretary | |||
• | delivering written notice of revocation to the Secretary of ChoiceOne prior to the meeting; |
• | by delivering a proxy bearing a later date than the proxy you wish to revoke prior to the meeting; or |
• | attending and voting online at the Annual Meeting. |
• | Audit Committee |
• | Governance and Nominating Committee |
• | Personnel and Benefits Committee |
• | Risk Committee |
• | Reviews from time to time the personnel policies and programs of ChoiceOne, and submits recommendations to the Board of Directors; |
• | Administers the equity-based plans of ChoiceOne that are approved by the Board of Directors; |
• | Reviews the administration of and proposed changes to the retirement and welfare benefit plans of ChoiceOne that are approved by the Board of Directors; |
• | Makes recommendations to the Board of Directors with respect to incentive compensation plans and equity-based plans; |
• | Makes any determinations and approvals relating to incentive-based compensation (with the ratification of the Board of Directors) as required to comply with applicable tax laws; |
• | While meeting outside of the presence of the Chief Executive Officer, reviews and approves corporate goals and objectives relevant to the compensation of the Chief Executive Officer, evaluates the performance of the Chief Executive Officer in light of those corporate goals and objectives, and determines the compensation of the Chief Executive Officer based on the evaluation for recommendation to the Board of Directors; and |
• | While meeting outside of the presence of the Chief Executive Officer, determines the long-term incentive component of the compensation of the Chief Executive Officer, taking into consideration ChoiceOne’s performance and relative shareholder return, the value of similar incentive awards to chief executive officers at comparable companies, and the awards given to ChoiceOne’s Chief Executive Officer in past years. |
• | be considered based on a variety of personal attributes, including gender, race, and national origin; |
• | be an individual of the highest character and integrity and have an inquiring mind, vision and the ability to work well with others; |
• | be free of any conflict of interest that would violate any applicable law or regulation or interfere with the proper performance of the responsibilities of a director; |
• | possess substantial and significant experience that would be of particular importance to ChoiceOne in the performance of the duties of a director; |
• | have sufficient time available to devote to the affairs of ChoiceOne in order to carry out the responsibilities of a director; and |
• | have the capacity and desire to represent the balanced, best interests of the shareholders as a whole. |
• | the name, age, business address and residence address of the nominee; |
• | the principal occupation or employment of the nominee; |
• | the number of shares of common stock of ChoiceOne that the nominee beneficially owns; |
• | a statement that the nominee is willing to be nominated and to serve; and |
• | such other information concerning the nominee as would be required under the rules of the SEC to be included in a proxy statement soliciting proxies for the election of the nominee. |
Amount and Nature of Beneficial Ownership of Common Stock(1) | |||||||||||||||
Name of Beneficial Owner | Sole Voting and Dispositive Power | Shared Voting or Dispositive Power(2) | Shares Underlying Unexercised Options | Total Beneficial Ownership(4) | Percent of Class | ||||||||||
Greg L. Armock | 17,513 | 44,831 | — | 62,344 | * | ||||||||||
Keith D. Brophy | 8,556 | 12,552 | — | 21,108 | * | ||||||||||
Michael (Mike) J. Burke, Jr. | 2,891 | 8,454 | — | 11,345 | * | ||||||||||
Harold J. Burns | — | 24,811 | — | 24,811 | * | ||||||||||
Eric (Rick) E. Burrough(3) | 180,397 | — | — | 180,397 | 1.21% | ||||||||||
Curt E. Coulter | 12,005 | — | — | 12,005 | * | ||||||||||
Bruce John Essex, Jr. | — | 250,057 | — | 250,057 | 1.67% | ||||||||||
Adom J. Greenland | 3,690 | 14,761 | — | 18,451 | * | ||||||||||
Bradley A. Henion | 3,298 | — | 4,653 | 7,951 | * | ||||||||||
Randy D. Hicks, M.D. | — | 98,935 | — | 98,935 | * | ||||||||||
Steven Krause | 19,210 | 44,590 | — | 63,800 | * | ||||||||||
Gregory A. McConnell | — | 37,000 | — | 37,000 | * | ||||||||||
Bradley F. McGinnis | 28,440 | — | — | 28,440 | * | ||||||||||
Roxanne M. Page | 2,153 | 6,876 | — | 9,029 | * | ||||||||||
Brian P. Petty | 4,000 | 87,107 | — | 91,107 | * | ||||||||||
Kelly J. Potes | 6,890 | 37,910 | — | 44,800 | * | ||||||||||
Michelle M. Wendling | 400 | 6,631 | — | 7,031 | * | ||||||||||
All directors, nominees for director and executive officers as a group | 289,443 | 674,515 | 4,653 | 968,611 | 6.48% | ||||||||||
* | Less than 1% |
(1) | The numbers of shares stated are based on information furnished by each person listed and include shares personally owned of record by that person and shares that under applicable regulations are considered to be otherwise beneficially owned by that person. |
(2) | These numbers include shares as to which the listed person is legally entitled to share voting or dispositive power by reason of joint ownership, trust or other contract or property right, and shares held by spouses, certain relatives and minor children over whom the listed person may have influence by reason of relationship. |
(3) | Of the shares held by Mr. Burrough, 156,010 shares were pledged as security for loans with FDIC-insured depository institutions as permitted by ChoiceOne’s anti-hedging and pledging policy. |
(4) | The number of shares stated includes shares acquired under the ChoiceOne Financial Services, Inc. Employee Stock Purchase Plan and pursuant to reinvestment of cash dividends. |
Name of Beneficial Owner | Sole Voting Power | Sole Dispositive Power | Shared Voting Power | Shared Dispositive Power | Total Beneficial Ownership | Percent of Class(1) | ||||||||||||
Blackrock, Inc. 50 Hudson Yards New York, NY 10001 | 820,619 | 843,777 | — | — | 843,777(2) | 5.62% | ||||||||||||
The Vanguard Group Inc. 100 Vanguard Blvd. Malvern, PA 19355 | — | 784,827 | 5,970 | 13,471 | 798,298(3) | 5.32% | ||||||||||||
(1) | The percentage set forth in this column was calculated on the basis of 15,000,939 shares of common stock outstanding as of December 31, 2025. |
(2) | Based on Schedule 13G filed by Blackrock, Inc. on July 7, 2025. |
(3) | Based on Schedule 13G filed by The Vanguard Group Inc. on July 29, 2025. |
Summary Compensation | ||||||||||||||||||||||||
Name and Principal Position | Year | Salary(1) | Bonus | Stock Awards(2) | Option Awards | Non-equity Incentive Plan Compensation(3) | All Other Compensation(4) | Total | ||||||||||||||||
Kelly J. Potes Chief Executive Officer of ChoiceOne and ChoiceOne Bank | 2025 | $550,000 | $— | $260,700 | $— | $325,875 | $45,125 | $1,181,700 | ||||||||||||||||
2024 | $488,000 | $— | $157,136 | $— | $202,032 | $41,223 | $888,391 | |||||||||||||||||
Michael (Mike) J. Burke, Jr. President of ChoiceOne and ChoiceOne Bank | 2025 | $405,000 | $— | $143,978 | $— | $215,966 | $40,511 | $805,455 | ||||||||||||||||
2024 | $370,006 | $— | $85,101 | $— | $136,162 | $35,502 | $626,771 | |||||||||||||||||
Bradley A. Henion Executive Vice President & Chief Lending Officer of ChoiceOne Bank | 2025 | $290,000 | $— | $85,913 | $— | $137,460 | $16,069 | $529,442 | ||||||||||||||||
2024 | $255,008 | $— | $46,921 | $— | $82,113 | $13,106 | $397,148 | |||||||||||||||||
Adom J. Greenland Executive Vice President & Chief Financial Officer of ChoiceOne Bank | 2025 | $300,000 | $— | $88,875 | $— | $142,200 | $15,401 | $546,476 | ||||||||||||||||
(1) | Includes salary deferred under the ChoiceOne Bank 401(k) plan, described below. |
(2) | The values of all stock awards reported in this column, which represent stock awards earned in the applicable year and granted in the subsequent year, were computed in accordance with Financial Accounting Standards Board Accounting Standards Codification, ASC Topic 718 Compensation-Stock Compensation (ASC 718). For a discussion of the valuation assumptions, see Note 15 to the Company’s 2025 consolidated financial statements included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2025. 2025 stock awards consist of awards of time-based restricted stock units, which will vest in full on the three-year anniversary of the grant date, and performance-based restricted stock units, which will vest upon satisfaction of the relevant performance metric (five-year cumulative earnings per share) at specified levels ranging from maximum (125%) to threshold (25%) and completion of a five-year service period. 2024 stock awards consist of awards of time-based restricted stock units, which will vest in full on the three-year anniversary of the grant date, and performance-based restricted stock units, which will vest upon satisfaction of the relevant performance metric (five-year cumulative earnings per share) at specified levels ranging from maximum (125%) to threshold (25%) and completion of a five-year service period. Any stock awards that vest will be converted to shares of Company common stock on a one-for-one basis. Stock awards that do not vest will be forfeited and the named executive officer will receive no shares of Company common stock attributable to the forfeited units. A holder of stock awards has no rights as a shareholder of the Company until such time as the awards vest and convert into shares of Company common stock. The value of the stock awards reported in this column assumes that the performance-based restricted stock units vest at 100%. Assuming achievement of the highest possible level of performance, the value of the total stock awards for the year ended December 31, 2025 for Mr. Potes, Mr. Burke, Mr. Henion, and Mr. Greenland is $293,288, $161,975, $96,652, and $99,984, respectively. |
(3) | Reflects the dollar value of non-equity incentive plan compensation earned during 2024 and 2025. |
(4) | Amounts reflected in “All Other Compensation” include, as applicable, the named executive officer’s car allowance, group term life insurance premiums, HSA employer contributions, and 401(k) matching contributions. |
Performance-based Restricted Stock Units | EPS Five Year Growth Rate | Payout Percentage | ||||
Maximum | 7% | 125% | ||||
Target | 5% | 100% | ||||
3% | 67% | |||||
2% | 50% | |||||
1% | 33% | |||||
Threshold | 0% | 25% | ||||
Cash Award | Stock Awards | |||||
Kelly J. Potes | 45% | 35% | ||||
Michael (Mike) J. Burke Jr. | 40% | 25% | ||||
Bradley A. Henion | 35% | 20% | ||||
Adom J. Greenland | 35% | 20% | ||||
Outstanding Equity Awards at Fiscal Year-End | ||||||||||||||||||||||||
Option Awards | Restricted Stock Awards | Performance Stock Awards | ||||||||||||||||||||||
Name | Number of Securities Underlying Unexercised Options Exercisable | Number of Securities Underlying Unexercised Options Unexercisable | Option Exercise Price | Option Expiration Date | Number of Shares or Units of Stock that Have Not Vested | Market Value of Shares or Units of Stock that Have Not Vested | Number of Unearned Shares or Units of Stock that Have Not Vested | Market Value of Unearned Shares or Units of Stock that Have Not Vested | ||||||||||||||||
Kelly J. Potes | 1,572(1) | $46,405 | ||||||||||||||||||||||
1,606(2) | $47,409 | |||||||||||||||||||||||
2,204(3) | $65,062 | |||||||||||||||||||||||
1,972(4) | $58,213 | |||||||||||||||||||||||
1,573(5) | $46,435 | |||||||||||||||||||||||
1,605(6) | $47,380 | |||||||||||||||||||||||
2,204(7) | $65,062 | |||||||||||||||||||||||
Michael (Mike) J. Burke, Jr. | 865(1) | $25,535 | ||||||||||||||||||||||
812(2) | $23,970 | |||||||||||||||||||||||
1,194(3) | $35,247 | |||||||||||||||||||||||
1,329(4) | $39,232 | |||||||||||||||||||||||
865(5) | $25,535 | |||||||||||||||||||||||
812(6) | $23,970 | |||||||||||||||||||||||
1,194(7) | $35,247 | |||||||||||||||||||||||
Bradley A. Henion | 1,653 | — | $20.86 | 4/15/2027 | ||||||||||||||||||||
1,500 | — | $25.65 | 6/1/2028 | |||||||||||||||||||||
1,500 | — | $27.25 | 4/30/2029 | |||||||||||||||||||||
479(1) | $14,140 | |||||||||||||||||||||||
560(2) | $16,531 | |||||||||||||||||||||||
658(3) | $19,424 | |||||||||||||||||||||||
615(4) | $18,155 | |||||||||||||||||||||||
479(5) | $14,140 | |||||||||||||||||||||||
560(6) | $16,531 | |||||||||||||||||||||||
658(7) | $19,424 | |||||||||||||||||||||||
Adom J. Greenland | 442(1) | $13,048 | ||||||||||||||||||||||
560(2) | $16,531 | |||||||||||||||||||||||
658(3) | $19,424 | |||||||||||||||||||||||
545(4) | $16,088 | |||||||||||||||||||||||
442(5) | $13,048 | |||||||||||||||||||||||
560(6) | $16,531 | |||||||||||||||||||||||
658(7) | $19,424 | |||||||||||||||||||||||
(1) | Time-based restricted stock units granted April 30, 2023 will vest on April 30, 2026. |
(2) | Time-based restricted stock units granted April 30, 2024 will vest on April 30, 2027. |
(3) | Time-based restricted stock units granted April 30, 2025 will vest on April 30, 2028. |
(4) | ChoiceOne granted performance stock units on February 15, 2022 to a select group of employees under the Stock Incentive Plan of 2012. These performance stock units vest on the five-year anniversary of the grant date based on earnings per share growth rate from the date of the grant. Units can vest at specified levels ranging from maximum (125%) to threshold (25%). |
(5) | ChoiceOne granted performance stock units on April 30, 2023 to a select group of employees under the Equity Incentive Plan of 2022. These performance stock units vest on the five-year anniversary of the grant date based on earnings per share growth rate from the date of the grant. Units can vest at specified levels ranging from maximum (125%) to threshold (25%). |
(6) | ChoiceOne granted performance stock units on April 30, 2024 to a select group of employees under the Equity Incentive Plan of 2022. These performance stock units vest on the five-year anniversary of the grant date based on earnings per share growth rate from the date of the grant. Units can vest at specified levels ranging from maximum (125%) to threshold (25%). |
(7) | ChoiceOne granted performance stock units on April 30, 2025 to a select group of employees under the Equity Incentive Plan of 2022. These performance stock units vest on the five-year anniversary of the grant date based on earnings per share growth rate from the date of the grant. Units can vest at specified levels ranging from maximum (125%) to threshold (25%). |
Director Compensation | |||||||||
Name | Fees Earned or Paid in Cash(1) | Stock Awards(2) | Total | ||||||
Greg L. Armock | $41,500 | $25,625 | $67,125 | ||||||
Keith D. Brophy | $40,500 | $25,625 | $66,125 | ||||||
Michael (Mike) J. Burke, Jr. | — | — | — | ||||||
Harold J. Burns | $40,500 | $25,625 | $66,125 | ||||||
Eric (Rick) E. Burrough | $39,000 | $25,625 | $64,625 | ||||||
Curt E. Coulter | $40,500 | $25,625 | $66,125 | ||||||
Bruce John Essex, Jr. | $39,000 | $25,625 | $64,625 | ||||||
Jack G. Hendon(3) | $39,250 | $18,750 | $58,000 | ||||||
Randy Hicks, M.D. | $32,500 | $22,292 | $54,792 | ||||||
Steven Krause | $31,833 | $22,292 | $54,125 | ||||||
Gregory A. McConnell | $45,500 | $25,625 | $71,125 | ||||||
Bradley F. McGinnis | $39,000 | $25,625 | $64,625 | ||||||
Roxanne M. Page | $41,500 | $25,625 | $67,125 | ||||||
Brian Petty | $32,500 | $22,292 | $54,792 | ||||||
Kelly J. Potes | — | — | — | ||||||
Michelle M. Wendling | $40,500 | $25,625 | $66,125 | ||||||
(1) | Directors may elect to defer fees otherwise payable in cash and instead receive payment in the form of ChoiceOne common stock pursuant to the Directors Stock Purchase Plan described in the narrative below. For 2025, Messrs. Armock, Burns, Burrough, Coulter (for two payments), Hicks (for one payment), Krause, McGinnis, and Petty elected to receive 100% of their fees in the form of ChoiceOne stock, Mr. Hicks (for two payments) elected to receive 75% of his fees in the form of ChoiceOne stock, Mr. Brophy received 50% of his fees in the form of ChoiceOne stock, and Ms. Wendling (for one payment) received 25% of her fees in the form of ChoiceOne stock. |
(2) | Messrs. Burke and Potes have 7,071 and 12,736 stock awards outstanding, respectively, as of December 31, 2025. None of the other directors had stock awards outstanding as of December 31, 2025. |
(3) | Mr. Hendon resigned from the Board of Directors on July 5, 2025 in accordance with ChoiceOne’s retirement policy for members of the Board of Directors. |
Triggering Event and Payments/Benefits | Kelly J. Potes | Michael J. Burke, Jr. | Bradley A. Henion | Adom J. Greenland | ||||||||
Change in Control(1)(2) | $1,582,845 | $1,169,720 | $50,095 | $49,003 | ||||||||
Death(3)(4) | $550,279 | $398,971 | $271,143 | $270,170 | ||||||||
Disability or Retirement(4) | $82,279 | $43,971 | $26,143 | $25,170 | ||||||||
(1) | Pursuant to the Employment Agreement between ChoiceOne and each of Mr. Potes and Mr. Burke (as applicable, the “Executive”), the Executive will receive severance benefits in the event of a Change in Control (as defined in the Employment Agreement) and a qualifying termination within six months before or three years after the change in control in the form of a lump-sum cash payment equal to three times the Executive’s then-current base salary and monthly health care continuation payments for twelve months or until the commencement of new employment. The payments to each Executive under his Employment Agreement after a Change in Control are limited by Section 280G of the Code. The amount shown in the table for each Executive do not reflect this limitation. |
(2) | In accordance with the Stock Incentive Plan of 2012 and the Equity Incentive Plan of 2022, all outstanding unvested equity awards and stock options shall become immediately fully vested upon a change in control. The amount shown includes the value of accelerated vesting of restricted stock units and stock options. |
(3) | ChoiceOne Bank has obtained bank-owned life insurance on certain key executives. Under ChoiceOne Bank’s policies, if Mr. Potes, Mr. Burke, Mr. Henion, or Mr. Greenland die while still working for ChoiceOne Bank, his respective estate will receive compensation. |
(4) | In accordance with the Stock Incentive Plan of 2012 and the Equity Incentive Plan of 2022, outstanding unvested restricted stock units shall become immediately vested on a pro rata basis equal to the total number of such awards multiplied by the number of full months elapsed since grant date divided by the total number of full months in the respective restricted period upon death, disability, or retirement. |
Pay Versus Performance Year(1) | Summary compensation table total for PEO | Compensation actually paid to PEO(2) | Average Summary Compensation Table Total for Non-PEO named executive officers | Average Compensation Actually Paid to non-PEO named executive officers(1)(2) | Value of Initial Fixed $100 Investment Based on: Total Shareholder Return | Net Income | Adjusted Net Income(4) | |||||||||||||||||
Total Shareholder Return | Peer group Total Shareholder Return(3) | |||||||||||||||||||||||
2025 | $ | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||
2024 | $ | $ | $ | $ | $ | $ | $ | $ | ||||||||||||||||
2023 | $ | $ | $ | $ | $ | $ | $ | N/A | ||||||||||||||||
(1) | For each of the years presented above, our PEO was |
(2) | The table below details amounts deducted and added to calculate Compensation Actually Paid to the PEO and Average Compensation Actually Paid to the Non-PEO NEOs. |
(3) | Peer group Total Shareholder Return is for the KBW Nasdaq Bank Index. |
(4) | Company selected measure. |
PEO | Average for Non-PEO NEOs | |||||||||||||||||
2025 | 2024 | 2023 | 2025 | 2024 | 2023 | |||||||||||||
Total compensation per Summary Compensation Table (“SCT”) | $ | $ | $ | $ | $ | $ | ||||||||||||
Less the value of stock grants reported in the SCT, respectively | $ | $ | $ | $ | $ | $ | ||||||||||||
Plus year-end value of stock grants awarded in the covered fiscal year that are unvested and outstanding as of the end of the covered fiscal year | $ | $ | $ | $ | $ | $ | ||||||||||||
Plus the change in fair value of prior year awards that are outstanding and unvested as of the end of the covered fiscal year | $( | $ | $ | $( | $ | $ | ||||||||||||
Plus the change in fair value as of the vesting date of prior year awards that vested at the end of or during the covered fiscal year | $( | $( | $( | $( | $( | $( | ||||||||||||
Compensation actually paid for year shown | $ | $ | $ | $ | $ | $ | ||||||||||||



