[Form 4] Coinbase Global, Inc. Insider Trading Activity
Rhea-AI Filing Summary
Brian Armstrong, Chairman and CEO of Coinbase Global, Inc. (COIN), reported transactions on a Form 4 dated 09/04/2025 executed under a Rule 10b5-1 trading plan adopted 08/15/2024. The filing shows conversion of 25,000 Class B shares into 25,000 Class A shares and three separate sales of Class A shares: 12,643 shares at a weighted average $301.4275, 6,474 shares at $302.5748, and 5,883 shares at $303.3931. After the derivative conversion, The Brian Armstrong Living Trust beneficially owned 22,806,225 Class A shares. Some other shares are held by The Ehrsam 2014 Irrevocable Trust, of which the reporting person is trustee. All transactions were effected pursuant to the disclosed 10b5-1 plan.
Positive
- Transactions were executed under a Rule 10b5-1 plan, reducing timing/insider-trading scrutiny risk.
- Conversion of 25,000 Class B to Class A is explicitly reported and increased the trust's reported Class A holdings to 22,806,225 shares.
Negative
- Insider sales totaling 24, (exact sum 25,000 converted then sales of 12,643, 6,474, 5,883) reduced immediate insider-held Class A shares; sales executed at weighted average prices between $301.43 and $303.39.
- Some reported beneficial ownership is indirect via trusts, and the reporting person disclaims beneficial ownership of certain trust-held shares except to the extent of pecuniary interest.
Insights
TL;DR: Insider used a pre-established 10b5-1 plan to convert Class B shares and execute timed sales, a routine governance disclosure.
The filing documents a controlled conversion of Class B into Class A shares and systematic sales executed under a Rule 10b5-1 plan adopted August 15, 2024. Using a 10b5-1 plan reduces regulatory risk around timing allegations and signals pre-planned liquidity management rather than opportunistic trading. The conversion increased the reported Class A holdings of the Brian Armstrong Living Trust to 22,806,225 shares, while multiple sell transactions recorded weighted average prices between $301.43 and $303.39. The report also notes trustee-held shares in the Ehrsam trust, with a disclaimer of beneficial ownership limited to pecuniary interest.
TL;DR: Material share sales were executed but under a trading plan, reducing insider exposure while leaving substantial trust-held Class A stock.
The specific sale amounts—12,643; 6,474; and 5,883 shares—are modest relative to the aggregate 22.8 million Class A shares reported as held by the trust post-conversion. The weighted average sale prices reported range from $301.00 to $303.82 across tranches, with average prices per reported line of $301.4275, $302.5748, and $303.3931. These transactions convert voting Class B stock into Class A and realize liquidity under an established plan rather than indicating a change in company control. From an investor materiality perspective, the filing is notable for transparency but does not, by itself, disclose a change in long-term ownership concentration.