Cricut Insider Awarded 3,297 Dividend-Equivalent Shares in July 2025

Rhea-AI Filing Summary

Cricut, Inc. (CRCT) Form 4 filing: Director Melissa Reiff was automatically credited with 3,297 Class A common shares on 21-Jul-2025 via dividend-equivalent restricted stock units (RSUs). The RSUs relate to the company’s $0.75 one-time cash dividend and $0.10 semi-annual cash dividend that were paid the same day to holders of record at 7-Jul-2025. Transaction price was reported as $0.00 because no cash changed hands.

After the credit, Reiff’s direct beneficial ownership rose to 81,778 shares. No derivative security activity was reported and there were no open-market purchases or sales.

The award simply preserves the director’s proportional ownership in the wake of the dividend; therefore, market impact is expected to be minimal.

Positive

• Insider ownership increases modestly, maintaining alignment with shareholder interests through dividend-equivalent RSUs.
• Cash dividend confirmation underscores Cricut’s ongoing shareholder-return policy.

Negative

• None.

Insights

Financial Analyst

TL;DR: Small, non-cash insider award tied to dividend; negligible valuation impact.

The 3,297-share RSU credit represents roughly 0.04 % of Cricut’s ~207 million shares. Because the grant is automatic and priced at $0, it neither signals insider conviction nor requires liquidity. The filing mainly confirms that the sizeable special dividend also adjusted unvested equity awards, a standard anti-dilution mechanism. I view the disclosure as routine with no earnings, cash-flow, or balance-sheet consequences; thus, neutral for valuation.

Corporate Governance Expert

TL;DR: Governance-routine adjustment; supports equitable treatment of equity holders.

Dividend-equivalent RSUs ensure directors are not economically disadvantaged when cash dividends are paid, aligning their incentives with common shareholders. The board’s decision to issue the credit is consistent with prevailing equity-plan terms and does not raise red-flag governance concerns. No additional control rights or preferential terms were granted. Overall impact is neutral.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

REIFF MELISSA

(Last) (First) (Middle)

C/O CRICUT, INC.

10855 SOUTH RIVER FRONT PARKWAY

(Street)

SOUTH JORDAN UT 84095

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
07/21/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	07/21/2025		A		3,297(1)	A	$0	81,778	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This reflects dividend equivalent restricted stock units that were granted in connection with a special one-time cash dividend of $.75 per share and a recurring semi-annual cash dividend of $.10 per share to holders of the issuer's stock, paid on July 21, 2025, to stockholders of record at the close of business on July 7, 2025. Holders of restricted stock units that were unvested on the record date were automatically credited with a dividend equivalent based on the value of the per share dividend pursuant to the terms of the issuer's equity incentive documents.

Remarks:

	/s/ Lauren Curtin, by power of attorney	07/23/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Cricut (CRCT) disclose in its 23-Jul-2025 Form 4?

Director Melissa Reiff received 3,297 dividend-equivalent RSUs on 21-Jul-2025 at $0.00, raising her holdings to 81,778 shares.

How many shares did Melissa Reiff acquire?

She was credited with 3,297 Class A shares via RSUs.

Were the shares bought on the open market?

No. They were automatically granted RSUs tied to declared cash dividends.

What is Reiff’s total beneficial ownership after the transaction?

She now directly owns 81,778 Class A shares.

Why were dividend-equivalent RSUs granted to insiders?

To offset dilution from the $0.75 special and $0.10 semi-annual cash dividends paid on 21-Jul-2025.