[Form 4] Cricut, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Ashish Arora, the Chief Executive Officer, director and reported 10% owner of Cricut, Inc. (CRCT), sold a total of 63,750 shares of Class A common stock across three days under a Rule 10b5-1 trading plan adopted August 19, 2024. The transactions were: 21,250 shares sold on 08/13/2025 at a weighted average price of $5.5673, 21,250 shares on 08/14/2025 at $5.638, and 21,250 shares on 08/15/2025 at $5.5656. Reported beneficial ownership fell from 3,015,311 shares after the first sale to 2,972,811 shares after the third sale. The filer certified the sales were executed pursuant to the pre-established 10b5-1 plan and provided weighted price ranges for the multiple transactions underlying each reported weighted average.

Insights

Corporate Governance Expert

TL;DR: Insider sales were executed under a 10b5-1 plan, indicating a pre-arranged disposition rather than ad hoc trading.

The filing shows the CEO and director executed three discrete sales totaling 63,750 Class A shares under a Rule 10b5-1 plan adopted August 19, 2024, with weighted average prices disclosed and ranges provided in footnotes. From a governance perspective, use of a documented trading plan reduces the likelihood the trades were based on nonpublic information and supports procedural compliance. The disclosures include undertakings to provide the per-price breakdowns on request, which enhances transparency. The transactions materially reduced reported direct holdings from 3,015,311 to 2,972,811 shares.

Securities Analyst

TL;DR: The reported sales are straightforward insider dispositions under a trading plan; they change share counts but contain no operational signals.

The Form 4 records three sales of 21,250 shares each on consecutive days with weighted average prices around $5.57 to $5.64. The filing does not report any derivative transactions or other compensatory actions. While the absolute amount of shares sold is disclosed and beneficial ownership decreases are shown, there is no accompanying company operational or financial data in this filing to suggest a change in business performance; therefore, the item is primarily a disclosure of ownership change rather than an indicator of corporate fundamentals.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ashish Arora

(Last) (First) (Middle)

C/O CRICUT, INC.

10855 SOUTH RIVER FRONT PARKWAY

(Street)

SOUTH JORDAN UT 84095

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/13/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/13/2025		S		21,250(1)	D	$5.5673(2)	3,015,311	D
Class A Common Stock	08/14/2025		S		21,250(1)	D	$5.638(3)	2,994,061	D
Class A Common Stock	08/15/2025		S		21,250(1)	D	$5.5656(4)	2,972,811	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 19, 2024.

2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.4300 to $5.6850, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.5500 to $5.6750, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.4550 to $5.6850, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Lauren Curtin, by power of attorney	08/15/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Ashish Arora sell according to the CRCT Form 4?

The filing shows Ashish Arora sold 63,750 Class A shares in three transactions of 21,250 shares on 08/13/2025, 08/14/2025 and 08/15/2025.

Were the sales by the CRCT reporting person part of a trading plan?

Yes. The sales were executed pursuant to a Rule 10b5-1 trading plan adopted on August 19, 2024.

What prices were reported for the CRCT insider sales?

Weighted average prices were reported as $5.5673 on 08/13/2025, $5.638 on 08/14/2025, and $5.5656 on 08/15/2025, with disclosed ranges in footnotes.

How did the insider sales affect Ashish Arora's beneficial ownership in CRCT?

Reported beneficial ownership decreased from 3,015,311 shares after the first sale to 2,972,811 shares after the third sale, per the Form 4.

Did the Form 4 report any derivative transactions or option exercises?

No. Table II (derivative securities) contains no reported transactions; only non-derivative Class A common stock sales are listed.