CRCT Form 4: CEO Sells 63,750 Shares Under 10b5-1 Plan

Q: What did Ashish Arora (CRCT) report on Form 4?

The Form 4 reports sales of 63,750 Class A shares executed on 10/06/2025, 10/07/2025, and 10/08/2025 under a Rule 10b5-1 plan.

Q: Were the sales part of a pre-planned trading program?

Yes. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted on 08/19/2024.

Filing Impact

(High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Cricut, Inc. (CRCT) director and CEO Ashish Arora reported sales of a total of 63,750 shares of Class A common stock across three days under a Rule 10b5-1 trading plan adopted on 08/19/2024. The Form 4 shows three dispositions: 21,250 shares sold on 10/06/2025 at a weighted-average price of $5.8129, 21,250 shares on 10/07/2025 at $5.6107, and 21,250 shares on 10/08/2025 at $5.6616. Following the transactions, the reporting person beneficially owns 2,717,811 shares directly. The filing includes weighted-average price ranges for the multiple executions that comprised each day’s sales and the reporting person offered to provide detailed per-trade pricing on request.

Positive

Sales executed under a Rule 10b5-1 plan, indicating pre-planned, compliant insider trading
Detailed disclosure of weighted-average prices and offer to provide per-trade pricing improves transparency
Reporting person remains a large shareholder with 2,717,811 shares after the transactions

Negative

Insider disposed of 63,750 shares over three days, representing a reduction in insider holdings
Daily weighted-average prices were in the low single digits ($5.61–$5.81), which may reflect current lower share valuation

Insights

Insider sales occurred under a documented 10b5-1 plan, indicating pre‑planned liquidity rather than opportunistic trading.

The trades were executed under a Rule 10b5-1 plan adopted on 08/19/2024, which provides the reporting person an affirmative defense against allegations of trading on material nonpublic information when the plan meets regulatory conditions. The filing discloses weighted‑average prices and an offer to provide per‑trade pricing, which improves transparency.

Dependencies and risks include adherence to the plan’s parameters and any disclosure obligations; investors may note the reduction to 2,717,811 shares held directly and should monitor future Form 4s or changes to the plan for near‑term liquidity signals.

Issuer insider sold 63,750 shares over three days at roughly $5.61–$5.81, a modest vendor of free float.

The three-day disposal totaled 63,750 shares in tranches of 21,250, showing consistent execution size. Weighted‑average prices per day are disclosed as $5.8129, $5.6107, and $5.6616, with intra‑day price ranges provided in footnotes. The holder remains a large position owner with >2.7M shares.

Market impact appears limited relative to total shares outstanding (not stated here); short‑term effects depend on daily volumes and disclosure timing. Watch subsequent Form 4 filings for continued programed sales or plan termination within the next reporting cycle.

Insider Trade Summary

Net Seller: 63,750 shares ($363,061)

Net Sell 3 txns

Insider Ashish Arora

Role Chief Executive Officer

Sold 63,750 shs ($363K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	21,250	$5.6616	$120K
Sale	Class A Common Stock	21,250	$5.6107	$119K
Sale	Class A Common Stock	21,250	$5.8129	$124K

Holdings After Transaction: Class A Common Stock — 2,717,811 shares (Direct)

Footnotes (1)

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 19, 2024. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.7600 to $5.9800, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.5450 to $5.7700, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.5550 to $5.7150, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Form 4 Insider Transactions: What Each Field Means →

10/08/2025 - 06:08 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ashish Arora

(Last)

(First)

(Middle)

C/O CRICUT, INC.

10855 SOUTH RIVER FRONT PARKWAY

(Street)

SOUTH JORDAN

84095

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
10/06/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	10/06/2025		S		21,250⁽¹⁾	D	$5.8129⁽²⁾	2,760,311	D
Class A Common Stock	10/07/2025		S		21,250⁽¹⁾	D	$5.6107⁽³⁾	2,739,061	D
Class A Common Stock	10/08/2025		S		21,250⁽¹⁾	D	$5.6616⁽⁴⁾	2,717,811	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 19, 2024.

2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.7600 to $5.9800, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.5450 to $5.7700, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.5550 to $5.7150, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Lauren Curtin, by power of attorney	10/08/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did Ashish Arora (CRCT) report on Form 4?

The Form 4 reports sales of 63,750 Class A shares executed on 10/06/2025, 10/07/2025, and 10/08/2025 under a Rule 10b5-1 plan.

How many shares does the reporting person own after the transactions?

Following the reported sales, the reporting person directly beneficially owns 2,717,811 Class A shares.

Were the sales part of a pre-planned trading program?

Yes. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted on 08/19/2024.

What prices were the shares sold at?

Reported weighted-average prices were $5.8129 on 10/06/2025, $5.6107 on 10/07/2025, and $5.6616 on 10/08/2025.

Does the filing provide per-trade price details?

The filing states the sales were multiple transactions within reported ranges and offers to provide detailed per-trade pricing upon request.