STOCK TITAN

Cricut (CRCT) CEO Ashish Arora sells 16,366 shares under 10b5-1 plan

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Cricut, Inc. Chief Executive Officer Ashish Arora reported an open-market sale of 16,366 shares of Class A Common Stock on June 1, 2026 at a weighted average price of $4.2961 per share. After this trade, he directly holds 4,325,226 shares. The filing notes the sale was carried out under a pre-established Rule 10b5-1 trading plan, indicating it was scheduled in advance rather than timed discretionarily.

Positive

  • None.

Negative

  • None.

Insights

CEO’s small pre-planned sale looks routine given remaining stake.

The CEO of Cricut, Inc., Ashish Arora, executed an open-market sale of 16,366 Class A shares at a weighted average of $4.2961 on June 1, 2026. Post-transaction, he still directly owns 4,325,226 shares, indicating he retains a substantial position.

The filing states the sale occurred under a Rule 10b5-1 trading plan adopted on August 20, 2025. Such plans pre-schedule trades, reducing the informational value of the exact timing because they are set up in advance and execute automatically based on predefined instructions.

With only one sale transaction and no derivative exercises or restructuring events reported, this appears to be a routine liquidity move. Subsequent filings will show whether additional trades occur under the same 10b5-1 plan or whether his overall holdings change meaningfully over time.

Insider Ashish Arora
Role Chief Executive Officer
Sold 16,366 shs ($70K)
Type Security Shares Price Value
Sale Class A Common Stock 16,366 $4.2961 $70K
Holdings After Transaction: Class A Common Stock — 4,325,226 shares (Direct, null)
Footnotes (1)
  1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $4.1300 to $4.3950, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Shares sold 16,366 shares Open-market sale on June 1, 2026
Weighted average sale price $4.2961 per share Open-market sale of Cricut Class A Common Stock
Post-sale holdings 4,325,226 shares Shares directly owned after the June 1, 2026 sale
Sale price range $4.1300–$4.3950 per share Multiple transactions aggregated into weighted average price
Trading plan adoption date August 20, 2025 Rule 10b5-1 plan governing the reported sale
Rule 10b5-1 trading plan regulatory
"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Class A Common Stock financial
"security_title: Class A Common Stock"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
open-market sale financial
"transaction_action: open-market sale"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Form 4 regulatory
"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google
Add on Google
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Ashish Arora

(Last)(First)(Middle)
C/O CRICUT, INC.
10855 SOUTH RIVER FRONT PARKWAY

(Street)
SOUTH JORDAN UTAH 84095

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/01/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock06/01/2026S16,366(1)D$4.2961(2)4,325,226D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 20, 2025.
2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $4.1300 to $4.3950, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Remarks:
/s/ Lauren Curtin, by power of attorney06/03/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Cricut (CRCT) CEO Ashish Arora report in this Form 4?

Ashish Arora reported selling 16,366 shares of Cricut Class A Common Stock. The shares were sold in an open-market transaction at a weighted average price of $4.2961 per share, leaving him with 4,325,226 directly owned shares after the sale.

At what price did Cricut (CRCT) shares sell in Ashish Arora’s transaction?

The reported weighted average sale price was $4.2961 per Cricut share. Footnotes explain the shares were sold in multiple trades at prices ranging from $4.1300 to $4.3950, inclusive, with detailed trade breakdowns available on request from specified parties.

How many Cricut (CRCT) shares does Ashish Arora hold after this sale?

Following the reported sale, Ashish Arora directly owns 4,325,226 shares of Cricut Class A Common Stock. This figure comes from the post-transaction holding column in the Form 4 and reflects his remaining direct equity position after selling 16,366 shares.

Was the Cricut (CRCT) CEO’s share sale under a Rule 10b5-1 plan?

Yes. A footnote states the sale was effected pursuant to a Rule 10b5-1 trading plan adopted by Ashish Arora on August 20, 2025. Such pre-arranged plans schedule trades in advance, which can lessen the significance of their specific timing for market interpretation.

What type of transaction did Cricut (CRCT) CEO Ashish Arora execute?

The Form 4 describes the transaction as an open-market sale of non-derivative Class A Common Stock. It is coded as an “S” transaction, indicating a sale in the open market or a private transaction, rather than an option exercise, gift, or tax-withholding event.