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[10-Q] Criteo S.A. Quarterly Earnings Report

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10-Q
Rhea-AI Filing Summary

Criteo (CRTO) reported stronger Q3 2025 results. Revenue reached $469.7 million (up 2% year over year), while gross profit rose 11% to $256.5 million as traffic acquisition costs declined 6%. Net income climbed to $40.1 million from $6.1 million, with diluted EPS of $0.70 versus $0.11.

Segment performance was mixed: Retail Media revenue grew 10% to $67.1 million, and Performance Media edged up 1% to $402.5 million. Contribution ex‑TAC increased 8% to $288.1 million. Adjusted EBITDA rose 28% to $105.1 million, reflecting higher gross profit and disciplined expenses. Operating cash flow for the quarter was $89.6 million.

Cash and cash equivalents were $255.0 million, and total liabilities decreased versus year‑end. The company continued buybacks under its program authorized up to $805.0 million. Legal updates include a $7.0 million settlement (with a $5.5 million indemnification agreement recorded) and dismissal of a separate putative class action with respect to the company. Subsequent to quarter end, Criteo announced an intention to redomicile to Luxembourg and move to a direct Nasdaq listing, subject to required approvals. As of October 24, 2025, shares outstanding were 52,549,158.

Criteo (CRTO) ha riportato risultati del terzo trimestre 2025 migliori. Le entrate hanno raggiunto 469,7 milioni di dollari (+2% su base annua), mentre il margine lordo è salito dell'11% a 256,5 milioni grazie al calo del 6% dei costi di acquisizione del traffico. L'utile netto è aumentato a 40,1 milioni da 6,1 milioni, con un EPS diluito di 0,70 rispetto a 0,11.

La performance per segmento è stata mista: Retail Media i ricavi sono aumentati del 10% a 67,1 milioni, e Performance Media è aumentato dell'1% a 402,5 milioni. Il contributo ex TAC è salito dell'8% a 288,1 milioni. L'EBITDA rettificato è cresciuto del 28% a 105,1 milioni, riflettendo un margine di gross profit più alto e una gestione disciplinata delle spese. Il flusso di cassa operativo del trimestre è stato di 89,6 milioni.

Le disponibilità liquide ammontavano a 255,0 milioni di dollari, e le passività totali sono diminuite rispetto all'esercizio chiuso. L'azienda ha proseguito i buyback nel programma autorizzato fino a 805,0 milioni. Aggiornamenti legali includono una transazione di risarcimento di 7,0 milioni (con un accordo di indennizzo di 5,5 milioni registrato) e la chiusura di una separata azione di classe nei confronti della società. Dopo la chiusura del trimestre, Criteo ha annunciato l'intenzione di ridomiciliare a Lussemburgo e di passare a una quotazione diretta al Nasdaq, soggetta alle approvazioni necessarie. Al 24 ottobre 2025, le azioni in circolazione erano 52.549.158.

Criteo (CRTO) informó resultados más sólidos del tercer trimestre de 2025. Los ingresos alcanzaron los 469,7 millones de dólares (un 2% más interanual), mientras que la utilidad bruta subió un 11% a 256,5 millones, gracias a una disminución del 6% en los costos de adquisición de tráfico. El ingreso neto aumentó a 40,1 millones desde 6,1 millones, con un BPA diluido de 0,70 frente a 0,11.

El desempeño por segmentos fue mixto: Retail Media los ingresos crecieron un 10% a 67,1 millones, y Performance Media subió un 1% a 402,5 millones. La contribución excluyendo TAC aumentó un 8% a 288,1 millones. El EBITDA ajustado subió un 28% a 105,1 millones, reflejando mayor utilidad bruta y disciplina en gastos. El flujo de caja operativo del trimestre fue de 89,6 millones.

La liquidez (efectivo y equivalentes) fue de 255,0 millones y las pasivo totales disminuyeron respecto al cierre del año. La empresa continuó con las recompras bajo su programa autorizado de hasta 805,0 millones. Actualizaciones legales incluyen un acuerdo de liquidación de 7,0 millones (con un acuerdo de indemnización de 5,5 millones registrado) y el archivo de una demanda de acción de clase separada respecto a la empresa. Después del cierre del trimestre, Criteo anunció la intención de re-domiciliarse en Luxemburgo y de moverse a una cotización directa en Nasdaq, sujeto a las aprobaciones necesarias. Al 24 de octubre de 2025, las acciones en circulación eran 52.549.158.

크리토(CRTO)는 2025년 3분기 실적이 더 강하게 나타났습니다. 매출은 4억6970만 달러로 전년 대비 2% 증가했고, 매출총이익은 트래픽 확보 비용의 6% 감소로 2억5650만 달러로 11% 증가했습니다. 순이익은 4010만 달러로 610만 달러에서 증가했고, 희석 주당순이익은 0.70달러로 0.11달러를 상회했습니다.

부문 실적은 혼합되었습니다: 리테일 미디어 매출은 10% 증가한 6710만 달러, 퍼포먼스 미디어는 1% 상승한 4억2500만 달러였습니다. TAC를 제외한 기여는 8% 증가한 2억8810만 달러였습니다. 조정 EBITDA는 28% 상승하여 1억510만 달러를 기록했고, 이는 더 높은 매출총이익과 비용 관리의 엄격함을 반영합니다. 분기 영업현금흐름은 8900만 달러였습니다.

현금 및 현금성자산은 2억5500만 달러였고, 총부채는 연말 대비 감소했습니다. 회사는 최대 8억 50백만 달러의 자사주 매입 프로그램을 계속했습니다. 법적 업데이트로는 700만 달러의 합의와 550만 달러의 면책 합의가 기록되었고, 회사에 대한 별도의 소송 기각이 있었습니다. 분기말 이후, 크리토는 룩셈부르크로 재등록하고 나스닥 직접상장으로의 이전 의사를 발표했고, 필요한 승인을 받는 데 달려 있습니다. 2025년 10월 24일 현재 유통 주식 수는 52,549,158주였습니다.

Criteo (CRTO) a publié des résultats du T3 2025 plus solides. Le chiffre d'affaires s'est élevé à 469,7 millions de dollars (+2% d'une année sur l'autre), tandis que la marge brute a augmenté de 11% pour atteindre 256,5 millions grâce à une diminution de 6% des coûts d'acquisition du trafic. Le revenu net a grimpé à 40,1 millions contre 6,1 millions, avec un BPA dilué de 0,70 contre 0,11.

Performance par segments mitigée: Retail Media a enregistré une hausse des revenus de 10% à 67,1 millions, et Performance Media a progressé de 1% à 402,5 millions. La contribution hors TAC a augmenté de 8% pour atteindre 288,1 millions. L’EBITDA ajusté a bondi de 28% pour atteindre 105,1 millions, reflétant une marge brute plus élevée et une discipline des dépenses. Le flux de trésorerie opérationnel du trimestre s’est élevé à 89,6 millions.

Les liquidités s’élevaient à 255,0 millions et les dettes totales ont diminué par rapport à l’exercice clos. L’entreprise a poursuivi ses rachats d’actions dans le cadre du programme autorisé jusqu’à 805,0 millions. Les mises à jour juridiques incluent un accord de règlement de 7,0 millions (avec un accord d’indemnisation de 5,5 millions enregistré) et le rejet d’une action de classe distincte relative à la société. Après la fin du trimestre, Criteo a annoncé son intention de redomicilier au Luxembourg et de passer à une cotation directe sur le Nasdaq, sous réserve des approbations requises. Au 24 octobre 2025, les actions en circulation s’élevaient à 52 549 158.

Criteo (CRTO) meldete stärkere Ergebnisse im dritten Quartal 2025. Der Umsatz erreichte 469,7 Mio. USD (+2% gegenüber dem Vorjahr), während der Bruttogewinn um 11% auf 256,5 Mio. USD stieg, da die Traffic Acquisition Costs um 6% sanken. Der Nettogewinn kletterte auf 40,1 Mio. USD von 6,1 Mio., mit einem verdünnten Gewinn pro Aktie von 0,70 USD gegenüber 0,11 USD.

Die Segmentleistung war gemischt: Retail Media Umsatz wuchs um 10% auf 67,1 Mio. USD, und Performance Media stieg um 1% auf 402,5 Mio. USD. Der Beitrag ex TAC stieg um 8% auf 288,1 Mio. USD. Der bereinigte EBITDA stieg um 28% auf 105,1 Mio. USD, was auf höheren Bruttogewinn und disziplinierte Kosten zurückzuführen ist. Der operative Cashflow des Quartals betrug 89,6 Mio. USD.

Liquide Mittel beliefen sich auf 255,0 Mio. USD, und die Gesamtverbindlichkeiten sanken im Vergleich zum Jahresende. Das Unternehmen setzte das Aktienrückkaufprogramm fort, bis zu einem genehmigten Volumen von 805,0 Mio. USD. Rechtliche Updates umfassen eine Vergleichszahlung von 7,0 Mio. USD (mit einer registrierten Entschädigungsvereinbarung in Höhe von 5,5 Mio. USD) und die Abweisung einer separaten Sammelklage. Nach Quartalsende kündigte Criteo an, seinen Sitz nach Luxemburg zu verlegen und eine direkte Nasdaq-Notierung anzustreben, vorbehaltlich der erforderlichen Genehmigungen. Zum 24. Oktober 2025 betrug die Anzahl umlaufender Aktien 52.549.158.

سجّلت كريتو (CRTO) نتائج أقوى في الربع الثالث 2025. بلغ الإيراد 469.0 مليون دولار تقريباً (ارتفاع 2% على أساس سنوي)، بينما ارتفع الربح الإجمالي 11% ليصل إلى 256.5 مليون دولار مع انخفاض تكاليف اكتساب الحركة المرورية بنسبة 6%. ارتفع صافي الدخل إلى 40.1 مليون دولار من 6.1 مليون، مع انخفاض ربحية السهم المخفف إلى 0.70 دولار مقارنة بـ 0.11 دولار.

أداء القطاعات كان مختلطاً: الإعلام بالتجزئة ارتفعت إيراداته 10% إلى 67.1 مليون دولار، والإعلام الأداء ارتفع 1% إلى 402.5 مليون دولار. المساهمة باستثناء TAC ارتفعت 8% إلى 288.1 مليون دولار. ارتفع EBITDA المعدل 28% إلى 105.1 مليون دولار، مع وجود هوامش إجمالية أعلى وانضباط في النفقات. التدفق النقدي التشغيلي للربع بلغ 89.6 مليون دولار.

بلغ النقد وما يعادله 255.0 مليون دولار، وانخفضت الإجماليات للالتزامات مقارنة بنهاية السنة. واصلت الشركة إعادة شراء الأسهم ضمن برنامجها المصرح به حتى 805.0 مليون دولار. وتتضمن التحديثات القانونية تسوية بقيمة 7.0 ملايين دولار (مع تسجيل اتفاق تعويض بقيمة 5.5 ملايين دولار) ورفض دعوى جماعية منفصلة تتعلق بالشركة. بعد نهاية الربع، أعلنت كريتو نيتها إعادة domicile إلى لوكسمبورغ والانتقال إلى إدراج مباشر في ناسداك، رهناً بالموافقات اللازمة. حتى 24 أكتوبر 2025، كان عدد الأسهم المطروحة في التداول 52,549,158 سهماً.

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Insights

Profitability improved on lower TAC and cost control.

Criteo delivered higher Q3 profitability as gross profit reached $256.5M and Contribution ex‑TAC rose to $288.1M. Revenue grew modestly to $469.7M, with Retail Media up 10% and Performance Media roughly flat. Lower traffic acquisition costs supported the margin expansion.

Operating discipline is visible: Adjusted EBITDA increased to $105.1M, aided by reduced TAC and moderated operating expenses. Net income improved to $40.1M, and quarterly operating cash flow was $89.6M, underscoring cash generation.

Key items to track from disclosures include the planned redomiciliation to Luxembourg and direct Nasdaq listing (subject to approvals), the recorded net probable loss of $1.5M tied to a settlement agreement, and continued execution in Retail Media. Subsequent filings may provide timing and further details on corporate structure changes.

Criteo (CRTO) ha riportato risultati del terzo trimestre 2025 migliori. Le entrate hanno raggiunto 469,7 milioni di dollari (+2% su base annua), mentre il margine lordo è salito dell'11% a 256,5 milioni grazie al calo del 6% dei costi di acquisizione del traffico. L'utile netto è aumentato a 40,1 milioni da 6,1 milioni, con un EPS diluito di 0,70 rispetto a 0,11.

La performance per segmento è stata mista: Retail Media i ricavi sono aumentati del 10% a 67,1 milioni, e Performance Media è aumentato dell'1% a 402,5 milioni. Il contributo ex TAC è salito dell'8% a 288,1 milioni. L'EBITDA rettificato è cresciuto del 28% a 105,1 milioni, riflettendo un margine di gross profit più alto e una gestione disciplinata delle spese. Il flusso di cassa operativo del trimestre è stato di 89,6 milioni.

Le disponibilità liquide ammontavano a 255,0 milioni di dollari, e le passività totali sono diminuite rispetto all'esercizio chiuso. L'azienda ha proseguito i buyback nel programma autorizzato fino a 805,0 milioni. Aggiornamenti legali includono una transazione di risarcimento di 7,0 milioni (con un accordo di indennizzo di 5,5 milioni registrato) e la chiusura di una separata azione di classe nei confronti della società. Dopo la chiusura del trimestre, Criteo ha annunciato l'intenzione di ridomiciliare a Lussemburgo e di passare a una quotazione diretta al Nasdaq, soggetta alle approvazioni necessarie. Al 24 ottobre 2025, le azioni in circolazione erano 52.549.158.

Criteo (CRTO) informó resultados más sólidos del tercer trimestre de 2025. Los ingresos alcanzaron los 469,7 millones de dólares (un 2% más interanual), mientras que la utilidad bruta subió un 11% a 256,5 millones, gracias a una disminución del 6% en los costos de adquisición de tráfico. El ingreso neto aumentó a 40,1 millones desde 6,1 millones, con un BPA diluido de 0,70 frente a 0,11.

El desempeño por segmentos fue mixto: Retail Media los ingresos crecieron un 10% a 67,1 millones, y Performance Media subió un 1% a 402,5 millones. La contribución excluyendo TAC aumentó un 8% a 288,1 millones. El EBITDA ajustado subió un 28% a 105,1 millones, reflejando mayor utilidad bruta y disciplina en gastos. El flujo de caja operativo del trimestre fue de 89,6 millones.

La liquidez (efectivo y equivalentes) fue de 255,0 millones y las pasivo totales disminuyeron respecto al cierre del año. La empresa continuó con las recompras bajo su programa autorizado de hasta 805,0 millones. Actualizaciones legales incluyen un acuerdo de liquidación de 7,0 millones (con un acuerdo de indemnización de 5,5 millones registrado) y el archivo de una demanda de acción de clase separada respecto a la empresa. Después del cierre del trimestre, Criteo anunció la intención de re-domiciliarse en Luxemburgo y de moverse a una cotización directa en Nasdaq, sujeto a las aprobaciones necesarias. Al 24 de octubre de 2025, las acciones en circulación eran 52.549.158.

크리토(CRTO)는 2025년 3분기 실적이 더 강하게 나타났습니다. 매출은 4억6970만 달러로 전년 대비 2% 증가했고, 매출총이익은 트래픽 확보 비용의 6% 감소로 2억5650만 달러로 11% 증가했습니다. 순이익은 4010만 달러로 610만 달러에서 증가했고, 희석 주당순이익은 0.70달러로 0.11달러를 상회했습니다.

부문 실적은 혼합되었습니다: 리테일 미디어 매출은 10% 증가한 6710만 달러, 퍼포먼스 미디어는 1% 상승한 4억2500만 달러였습니다. TAC를 제외한 기여는 8% 증가한 2억8810만 달러였습니다. 조정 EBITDA는 28% 상승하여 1억510만 달러를 기록했고, 이는 더 높은 매출총이익과 비용 관리의 엄격함을 반영합니다. 분기 영업현금흐름은 8900만 달러였습니다.

현금 및 현금성자산은 2억5500만 달러였고, 총부채는 연말 대비 감소했습니다. 회사는 최대 8억 50백만 달러의 자사주 매입 프로그램을 계속했습니다. 법적 업데이트로는 700만 달러의 합의와 550만 달러의 면책 합의가 기록되었고, 회사에 대한 별도의 소송 기각이 있었습니다. 분기말 이후, 크리토는 룩셈부르크로 재등록하고 나스닥 직접상장으로의 이전 의사를 발표했고, 필요한 승인을 받는 데 달려 있습니다. 2025년 10월 24일 현재 유통 주식 수는 52,549,158주였습니다.

Criteo (CRTO) a publié des résultats du T3 2025 plus solides. Le chiffre d'affaires s'est élevé à 469,7 millions de dollars (+2% d'une année sur l'autre), tandis que la marge brute a augmenté de 11% pour atteindre 256,5 millions grâce à une diminution de 6% des coûts d'acquisition du trafic. Le revenu net a grimpé à 40,1 millions contre 6,1 millions, avec un BPA dilué de 0,70 contre 0,11.

Performance par segments mitigée: Retail Media a enregistré une hausse des revenus de 10% à 67,1 millions, et Performance Media a progressé de 1% à 402,5 millions. La contribution hors TAC a augmenté de 8% pour atteindre 288,1 millions. L’EBITDA ajusté a bondi de 28% pour atteindre 105,1 millions, reflétant une marge brute plus élevée et une discipline des dépenses. Le flux de trésorerie opérationnel du trimestre s’est élevé à 89,6 millions.

Les liquidités s’élevaient à 255,0 millions et les dettes totales ont diminué par rapport à l’exercice clos. L’entreprise a poursuivi ses rachats d’actions dans le cadre du programme autorisé jusqu’à 805,0 millions. Les mises à jour juridiques incluent un accord de règlement de 7,0 millions (avec un accord d’indemnisation de 5,5 millions enregistré) et le rejet d’une action de classe distincte relative à la société. Après la fin du trimestre, Criteo a annoncé son intention de redomicilier au Luxembourg et de passer à une cotation directe sur le Nasdaq, sous réserve des approbations requises. Au 24 octobre 2025, les actions en circulation s’élevaient à 52 549 158.

Criteo (CRTO) meldete stärkere Ergebnisse im dritten Quartal 2025. Der Umsatz erreichte 469,7 Mio. USD (+2% gegenüber dem Vorjahr), während der Bruttogewinn um 11% auf 256,5 Mio. USD stieg, da die Traffic Acquisition Costs um 6% sanken. Der Nettogewinn kletterte auf 40,1 Mio. USD von 6,1 Mio., mit einem verdünnten Gewinn pro Aktie von 0,70 USD gegenüber 0,11 USD.

Die Segmentleistung war gemischt: Retail Media Umsatz wuchs um 10% auf 67,1 Mio. USD, und Performance Media stieg um 1% auf 402,5 Mio. USD. Der Beitrag ex TAC stieg um 8% auf 288,1 Mio. USD. Der bereinigte EBITDA stieg um 28% auf 105,1 Mio. USD, was auf höheren Bruttogewinn und disziplinierte Kosten zurückzuführen ist. Der operative Cashflow des Quartals betrug 89,6 Mio. USD.

Liquide Mittel beliefen sich auf 255,0 Mio. USD, und die Gesamtverbindlichkeiten sanken im Vergleich zum Jahresende. Das Unternehmen setzte das Aktienrückkaufprogramm fort, bis zu einem genehmigten Volumen von 805,0 Mio. USD. Rechtliche Updates umfassen eine Vergleichszahlung von 7,0 Mio. USD (mit einer registrierten Entschädigungsvereinbarung in Höhe von 5,5 Mio. USD) und die Abweisung einer separaten Sammelklage. Nach Quartalsende kündigte Criteo an, seinen Sitz nach Luxemburg zu verlegen und eine direkte Nasdaq-Notierung anzustreben, vorbehaltlich der erforderlichen Genehmigungen. Zum 24. Oktober 2025 betrug die Anzahl umlaufender Aktien 52.549.158.

سجّلت كريتو (CRTO) نتائج أقوى في الربع الثالث 2025. بلغ الإيراد 469.0 مليون دولار تقريباً (ارتفاع 2% على أساس سنوي)، بينما ارتفع الربح الإجمالي 11% ليصل إلى 256.5 مليون دولار مع انخفاض تكاليف اكتساب الحركة المرورية بنسبة 6%. ارتفع صافي الدخل إلى 40.1 مليون دولار من 6.1 مليون، مع انخفاض ربحية السهم المخفف إلى 0.70 دولار مقارنة بـ 0.11 دولار.

أداء القطاعات كان مختلطاً: الإعلام بالتجزئة ارتفعت إيراداته 10% إلى 67.1 مليون دولار، والإعلام الأداء ارتفع 1% إلى 402.5 مليون دولار. المساهمة باستثناء TAC ارتفعت 8% إلى 288.1 مليون دولار. ارتفع EBITDA المعدل 28% إلى 105.1 مليون دولار، مع وجود هوامش إجمالية أعلى وانضباط في النفقات. التدفق النقدي التشغيلي للربع بلغ 89.6 مليون دولار.

بلغ النقد وما يعادله 255.0 مليون دولار، وانخفضت الإجماليات للالتزامات مقارنة بنهاية السنة. واصلت الشركة إعادة شراء الأسهم ضمن برنامجها المصرح به حتى 805.0 مليون دولار. وتتضمن التحديثات القانونية تسوية بقيمة 7.0 ملايين دولار (مع تسجيل اتفاق تعويض بقيمة 5.5 ملايين دولار) ورفض دعوى جماعية منفصلة تتعلق بالشركة. بعد نهاية الربع، أعلنت كريتو نيتها إعادة domicile إلى لوكسمبورغ والانتقال إلى إدراج مباشر في ناسداك، رهناً بالموافقات اللازمة. حتى 24 أكتوبر 2025، كان عدد الأسهم المطروحة في التداول 52,549,158 سهماً.

Criteo(CRTO)公布了2025财年第三季度更强劲的业绩。 收入达到4.697亿美元,同比上涨2%,毛利同比增长11%至2.565亿美元,原因是流量获取成本下降6%。净利润攀升至4010万美元,摊薄后每股收益为0.70美元,而不是0.11美元。

细分领域表现参差:零售媒体收入增长10%至6710万美元,性能媒体增长1%至4.025亿美元。除TAC外的贡献增长8%至2.881亿美元。调整后 EBITDA 上升28%至1.051亿美元,反映毛利率提高和严格的费用控制。本季度经营现金流为8960万美元。现金及现金等价物为2.55亿美元,负债总额较年末下降。公司继续在总额达8.05亿美元的回购计划框架内回购股票。法律更新包括一笔700万美元和解,以及记入的550万美元赔偿协议,同时就公司相关的另一项集体诉讼被法院驳回。季度结束后,Criteo宣布拟迁回卢森堡并直接在纳斯达克上市,需取得相关批准。截至2025年10月24日,在外流通股数为52,549,158股。


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
(Mark One)
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934
for the quarterly period ended September 30, 2025
or
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934
for the transition period from _________ to _________
Commission file number: 001-36153
Criteo S.A.
(Exact name of registrant as specified in its charter)
France
Not Applicable
(State or other jurisdiction of incorporation or organization)(I.R.S. Employer Identification Number)
32 Rue Blanche
Paris
France
75009
(Address of principal executive offices) (Zip Code)

+33 1 75 85 09 39
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of each exchange on which registered
American Depositary Shares, each representing one Ordinary Share,
nominal value €0.025 per share
CRTONasdaq Global Select Market
Ordinary Shares, nominal value €0.025 per share*Nasdaq Global Select Market*
* Not for trading, but only in connection with the registration of the American Depositary Shares.
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes   No
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).  Yes      No 







Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer," "accelerated filer," "smaller reporting company" and "emerging growth company" in Rule 12b-2 of the Exchange Act.
Large Accelerated Filer
Accelerated Filer
Non-accelerated Filer
Smaller reporting company
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨ 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).   Yes        No x
          As of October 24, 2025, the registrant had 52,549,158 ordinary shares, nominal value €0.025 per share, outstanding.




TABLE OF CONTENTS

PART I
FINANCIAL INFORMATION
Item 1
Unaudited Financial Statements as of September 30, 2025
Condensed Consolidated Statements of Financial Position (Unaudited)
2
Condensed Consolidated Statements of Income (Unaudited)
3
Condensed Consolidated Statements of Comprehensive Income (Unaudited)
4
Condensed Consolidated Statements of Shareholder's Equity (Unaudited)
5
Condensed Consolidated Statements of Cash Flows (Unaudited)
7
Notes to Condensed Consolidated Financial Statements (Unaudited)
8
Item 2
Management's Discussion and Analysis of Financial Condition and Results of Operations
26
Item 3
Quantitative and Qualitative Disclosures About Market Risk
40
Item 4
Controls and Procedures
41
PART II
OTHER INFORMATION
Item 1
Legal Proceedings
42
Item 1A
Risk Factors
42
Item 2
Unregistered Sales of Equity Securities and Use of Proceeds
43
Item 5
Other Information
43
Item 6
Exhibits
43
Signatures
45











General
    Except where the context otherwise requires, all references in this Quarterly Report on Form 10-Q ("Form 10-Q") to the "Company," "Criteo," "we," "us," "our" or similar words or phrases are to Criteo S.A. and its subsidiaries, taken together. In this Form 10-Q, references to "$" and "US$" are to United States dollars. Our unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States of America, or "GAAP."
Trademarks
    “Criteo,” the Criteo logo and other trademarks or service marks of Criteo appearing in this Form 10-Q are the property of Criteo. Trade names, trademarks and service marks of other companies appearing in this Form 10-Q are the property of their respective holders.
Special Note Regarding Forward-Looking Statements
    This Form 10-Q contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), that are based on our management’s beliefs and assumptions and on information currently available to our management. All statements other than present and historical facts and conditions contained in this Form 10-Q, including statements regarding our future results of operations and financial position, business strategy, plans and objectives for future operations, are forward-looking statements and involve risks and uncertainties that could cause actual results to differ materially. When used in this Form 10-Q, the words “anticipate,” “believe,” “can,” “could,” “estimate,” “expect,” “intend,” “is designed to,” “may,” “might,” "objective," “plan,” “potential,” “predict,” "project," "seek," “should,” "will," "would," or the negative of these and similar expressions identify forward-looking statements.
    You should refer to Item 1A “Risk Factors” of our Annual Report on Form 10-K for the year ended December 31, 2024, and to our subsequent quarterly reports on Form 10-Q, for a discussion of important factors that may cause our actual results to differ materially from those expressed or implied by our forward-looking statements. As a result of these factors, we cannot assure you that the forward-looking statements in this Form 10-Q will prove to be accurate. Furthermore, if our forward-looking statements prove to be inaccurate, the inaccuracy may be material. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by us or any other person that we will achieve our objectives and plans in any specified time frame or at all. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
    You should read this Form 10-Q and the documents that we reference in this Form 10-Q and have filed as exhibits to this Form 10-Q completely and with the understanding that our actual future results may be materially different from what we expect. We qualify all of our forward-looking statements by these cautionary statements.
     This Form 10-Q may contain market data and industry forecasts that were obtained from industry publications. These data and forecasts involve a number of assumptions and limitations, and you are cautioned not to give undue weight to such information. We have not independently verified any third-party information. While we believe the market position, market opportunity and market size information included in this Form 10-Q is generally reliable, such information is inherently imprecise.





CRITEO S.A.
CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION (UNAUDITED)
Notes
September 30, 2025December 31, 2024
(in thousands)
Assets
Current assets:
    Cash and cash equivalents3$255,014 $290,693 
Trade receivables, net of allowances of $23.4 million and $28.6 million at September 30, 2025 and December 31, 2024, respectively.
4568,733 800,859 
    Income taxes1237,823 1,550 
    Other taxes 63,045 53,883 
    Other current assets657,299 50,887 
    Marketable securities - current portion323,746 26,242 
    Total current assets1,005,660 1,224,114 
Property and equipment, net
129,133 107,222 
Intangible assets, net157,219 158,384 
Goodwill5535,245 515,188 
Right of use assets - operating lease 8106,675 99,468 
Marketable securities - noncurrent portion317,612 15,584 
Noncurrent financial assets5,169 4,332 
Other noncurrent assets
6
46,429 61,151 
Deferred tax assets59,144 81,006 
    Total noncurrent assets1,056,626 1,042,335 
Total assets$2,062,286 $2,266,449 
Liabilities and shareholders' equity
Current liabilities:
    Trade payables$530,568 $802,524 
    Contingencies - current portion1411,190 1,882 
    Income taxes128,075 34,863 
    Financial liabilities - current portion9,222 3,325 
    Lease liability - operating - current portion827,133 25,812 
    Other taxes18,748 19,148 
    Employee - related payables94,632 109,227 
    Other current liabilities755,540 49,819 
    Total current liabilities755,108 1,046,600 
Deferred tax liabilities4,552 4,067 
Defined benefit plans95,725 4,709 
Financial liabilities - noncurrent portion336 297 
Lease liability - operating - noncurrent portion 882,175 77,584 
Contingencies - noncurrent portion1422,336 31,939 
Other noncurrent liabilities721,117 20,156 
    Total noncurrent liabilities136,241 138,752 
Total liabilities$891,349 $1,185,352 
Shareholders' equity:
Common shares, €0.025 par value, 57,854,895 and 57,744,839 shares authorized, issued and outstanding at September 30, 2025 and December 31, 2024, respectively.
$1,933 $1,931 
Treasury stock, 5,305,737 and 3,467,417 shares at cost as of September 30, 2025 and December 31, 2024, respectively.
(176,078)(125,298)
Additional paid-in capital709,221 709,580 
Accumulated other comprehensive loss(65,521)(108,768)
Retained earnings661,496 571,744 
Equity attributable to the shareholders of Criteo S.A.
1,131,051 1,049,189 
Noncontrolling interests39,886 31,908 
Total equity1,170,937 1,081,097 
Total equity and liabilities$2,062,286 $2,266,449 
The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.
2


CRITEO S.A.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)

Three Months EndedNine Months Ended
NotesSeptember 30, 2025September 30, 2024September 30, 2025September 30, 2024
(in thousands, except per share data)
Revenue15$469,660 $458,892 $1,403,765 $1,380,254 
Cost of revenue:
Traffic acquisition costs181,526 192,789 559,190 593,170 
Other cost of revenue31,651 34,171 92,598 105,084 
Gross profit256,483 231,932 751,977 682,000 
Operating expenses:
Research and development expenses67,678 85,285 208,037 211,782 
Sales and operations expenses86,995 90,823 284,099 278,734 
General and administrative expenses50,181 46,222 129,590 134,590 
Total operating expenses204,854 222,330 621,726 625,106 
Income from operations51,629 9,602 130,251 56,894 
Financial and other income (expense)
11(21)(8)480 889 
Income before taxes
51,608 9,594 130,731 57,783 
Provision for income tax expense
1211,531 3,450 27,723 15,014 
Net Income
$40,077 $6,144 $103,008 $42,769 
Net income available to shareholders of Criteo S.A.
$37,782 $6,245 $96,960 $40,476 
Net income (loss) available to noncontrolling interests
$2,295 $(101)$6,048 $2,293 
Weighted average shares outstanding used in computing per share amounts:
Basic1352,565,60154,695,11253,170,06654,840,650
Diluted1353,760,20058,430,13355,356,34658,909,952
Net income allocated to shareholders per share:
Basic13$0.72 $0.11 $1.82 $0.74 
Diluted13$0.70 $0.11 $1.75 $0.69 
The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.

3


CRITEO S.A.

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE OPERATIONS (UNAUDITED)
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024September 30, 2025September 30, 2024
(in thousands)
Net income
$40,077 $6,144 $103,008 $42,769 
Foreign currency translation adjustments, net of taxes
(2,134)24,531 44,626 1,953 
Actuarial gains (losses) on employee benefits, net of taxes
18 (284)346 (107)
Other comprehensive income (loss)
$(2,116)$24,247 $44,972 $1,846 
Total comprehensive income$37,961 $30,391 $147,980 $44,615 
Attributable to shareholders of Criteo S.A.$36,693 $26,750 $140,188 $42,458 
Attributable to noncontrolling interests
$1,268 $3,641 $7,792 $2,157 
The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.
4


CRITEO S.A.
CONDENSED CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY (UNAUDITED)
Share capitalTreasury
Stock
Additional paid-in capitalAccumulated Other Comprehensive Income (Loss)Retained EarningsEquity - attributable to shareholders of Criteo S.A.Non controlling interestTotal equity
Common sharesShares
(in thousands, except share data)
Balance at December 31, 202361,165,663$2,023(5,400,572)$(161,788)$769,240$(85,326)$555,456$1,079,605$31,786$1,111,391
Net income
7,2447,2441,3228,566
Other comprehensive loss
(11,437)(11,437)(2,046)(13,483)
Issuance of ordinary shares15,3381394395395
Change in treasury stocks(*)
(1,216,547)(42,575)(19,568)(62,143)(62,143)
Share-Based Compensation27,85827,8585527,913
Other changes in equity(40)(40)(40)
Balance at March 31, 202461,181,001$2,024(6,617,119)$(204,363)$797,492$(96,763)$543,092$1,041,482$31,117$1,072,599
Net income
26,98726,9871,07228,059
Other comprehensive loss
(7,085)(7,085)(1,833)(8,918)
Issuance of ordinary shares32,485812812812
Change in treasury stocks(*)
(2,150,000)(57)2,155,60250,109(57,871)(32,533)(40,352)(40,352)
Share-Based Compensation21,24821,2484721,295
Other changes in equity(305)(305)(305)
Balance at June 30, 202459,063,486$1,967(4,461,517)$(154,254)$761,681$(103,848)$537,241$1,042,787$30,403$1,073,190
Net income (loss)6,2456,245(101)6,144
Other comprehensive income20,50320,5033,74424,247
Issuance of ordinary shares116,73033,2233,2263,226
Change in treasury stocks(*)
62,3381,257(70,774)14,521(54,996)(54,996)
Share-Based Compensation34,57734,5775734,634
Other changes in equity(935)(935)(3)(938)
Balance at September 30, 202459,180,216$1,970(4,399,179)$(152,997)$728,707$(83,345)$557,072$1,051,407$34,100$1,085,507
(*) On February 1, 2024, Criteo's board of directors authorized an extension of the share repurchase program to up to $630.0 million of the Company's outstanding American Depositary Shares. The change in treasury stocks is comprised of 4,297,334 shares repurchased at an average price of $36.6 offset by 1,796,847 treasury shares used for RSUs vesting, by 1,351,880 treasury shares used for LUSs vesting and by 2,150,000 treasury shares cancelled.

5


CRITEO S.A.
CONDENSED CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY (UNAUDITED)
Share capitalTreasury StockAdditional paid-in capitalAccumulated Other Comprehensive Income (Loss)Retained EarningsEquity - attributable to shareholders of Criteo S.A.Non controlling interestTotal equity
Common sharesShares
(in thousands, except share data)
Balance at December 31, 202457,744,839$1,931(3,467,417)$(125,298)$709,580$(108,768)$571,744$1,049,189$31,908$1,081,097
Net income
37,92837,9282,08340,011
Other comprehensive income
15,93015,9301,59617,526
Issuance of ordinary shares110,05621,8431,8451,845
Change in treasury stocks(*)
(817,761)(34,102)(20,549)(1,517)(56,168)(56,168)
Share-Based Compensation16,61516,6154816,663
Other changes in equity(740)(740)2(738)
Balance at March 31, 202557,854,895$1,933(4,285,178)$(159,400)$707,489$(92,838)$607,415$1,064,599$35,637$1,100,236
Net income
21,25021,2501,67022,920
Other comprehensive income
28,38728,3871,17529,562
Issuance of ordinary shares525252
Change in treasury stocks(*)
(1,242,357)(31,434)(15,396)(1,498)(48,328)(48,328)
Share-Based Compensation23,09823,0986623,164
Other changes in equity(83)(83)1(82)
Balance at June 30, 202557,854,895$1,933(5,527,535)$(190,834)$715,243$(64,451)$627,084$1,088,975$38,549$1,127,524
Net income
37,78237,7822,29540,077
Other comprehensive (loss)
(1,090)(1,090)(1,026)(2,116)
Issuance of ordinary shares
Change in treasury stocks(*)
221,79814,756(22,333)(3,370)(10,947)(10,947)
Share-Based Compensation16,31116,3116916,380
Other changes in equity2020(1)19
Balance at September 30, 202557,854,895$1,933(5,305,737)$(176,078)$709,221$(65,521)$661,496$1,131,051$39,886$1,170,937
(*) On January 31, 2025, Criteo's board of directors authorized an extension of the share repurchase program to up to $805.0 million of the Company's outstanding American Depositary Shares. The change in treasury stocks is comprised of 3,643,186 shares repurchased at a weighted average price of $31.7 offset by 1,804,866 treasury shares used for RSUs vesting.
The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.
6


CRITEO S.A.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
Nine Months Ended
September 30, 2025September 30, 2024
(in thousands)
Cash flows from operating activities
Net income
$103,008 $42,769 
Noncash and nonoperating items113,619 136,013 
    - Amortization and provisions97,119 67,134 
    - Equity awards compensation expense52,037 82,193 
 - Net (loss) gain on disposal of noncurrent assets
(59)924 
    - Change in uncertain tax position421 1,764 
    - Net change in fair value of earn-out— 3,202 
    - Change in deferred taxes23,387 (16,370)
    - Change in income taxes(64,489)(9,321)
    - Other5,203 6,487 
Changes in assets and liabilities:(66,083)(90,075)
    - Trade receivables261,726 138,595 
    - Trade payables(299,713)(210,863)
    - Other current assets5,325 (739)
    - Other current liabilities(31,890)(14,239)
    - Change in operating lease liabilities and right of use assets(1,531)(2,829)
Net cash provided by operating activities150,544 88,707 
Cash flows from investing activities
Acquisition of intangible assets, property and equipment
(75,310)(53,953)
Disposal of intangible assets, property and equipment1,079 711 
   Payment for business, net of cash acquired
— (527)
Purchases of marketable securities(23,179)(5,738)
Maturities and sales of marketable securities28,287 541 
Net cash used in investing activities(69,123)(58,966)
Cash flows from financing activities
Proceeds from exercise of stock options1,897 4,433 
Repurchase of treasury stocks(115,444)(157,492)
Change in other financing activities(834)(1,296)
Net cash used in financing activities(114,381)(154,355)
Effect of exchange rates changes on cash and cash equivalents(2,648)(2,737)
Net decrease in cash and cash equivalents and restricted cash(35,608)(127,351)
Net cash and cash equivalents and restricted cash at the beginning of the period290,943 411,341 
Net cash and cash equivalents and restricted cash at the end of the period$255,335 $283,990 
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION
Cash paid for taxes, net of refunds(68,404)(36,099)
Cash paid for interest(969)(1,032)
Noncash investing and financing activities
Intangible assets, property and equipment acquired through payables
10,552 5,799 
The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.
7


CRITEO S.A.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

Criteo S.A. was initially incorporated as a société par actions simplifiée, or S.A.S., under the laws of the French Republic on November 3, 2005, for a period of 99 years and subsequently converted to a société anonyme, or S.A.
We are a global technology company that enables marketers and media owners to drive better commerce outcomes through the world’s leading Commerce Media Platform. We operate in commerce media, the future of digital advertising, leveraging commerce data and artificial intelligence ("AI") to connect ecommerce, digital marketing and media monetization to reach consumers throughout their shopping journey. Our vision is to deliver full-funnel, cross-channel, self-service advertising that performs.

Our strategy is to help marketers and media owners activate 1st-party, privacy-safe data and drive better commerce outcomes through our Commerce Media Platform, which includes a suite of products:
that offer marketers (brands, retailers, and agencies) the ability to easily reach consumers anywhere throughout their shopping journey and measure their advertising campaigns
that offer media owners (publishers and retailers) the ability to monetize their advertising and promotions inventory for commerce anywhere where consumers spend their time
that are underpinned by our advanced AI engine, analyzing large sets of commerce data in real-time to drive hyper personalization and budget efficiency.


In these notes, Criteo S.A. is referred to as the "Parent" company and together with its subsidiaries, collectively, as "Criteo," the "Company," the "Group," or "we".


8


Note 1. Summary of Significant Accounting Policies

Basis of Presentation

The accompanying unaudited condensed consolidated financial statements (the "Unaudited Condensed Consolidated Financial Statements") have been prepared by Criteo in accordance with generally accepted accounting principles in the United States of America ("GAAP") and pursuant to the applicable rules and regulations of the Securities and Exchange Commission ("SEC"), including regarding interim financial reporting. Certain information and disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. As such, these unaudited condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and the notes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, 2024, filed with the SEC on February 28, 2025.

The unaudited condensed consolidated financial statements included herein reflect all normal recurring adjustments that are, in the opinion of management, necessary to state fairly the results for the interim periods presented. The results of operations for the interim periods presented are not necessarily indicative of the operating results to be expected for any subsequent interim period or for the fiscal year ending December 31, 2025.

Use of Estimates

The preparation of our Consolidated Financial Statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amount of revenue and expenses during the period. We base our estimates and assumptions on historical experience and other factors that we believe to be reasonable under the circumstances. We evaluate our estimates and assumptions on an ongoing basis. Actual results may differ from these estimates.

On an on-going basis, management evaluates its estimates, primarily those related to: (1) revenue recognition (2) income taxes, (3) assumptions used in the valuation of long-lived assets including intangible assets, and goodwill, and (4) assumptions surrounding the recognition and valuation of contingent liabilities and losses.

During the second quarter of 2025, Alphabet Inc. announced its decision not to proceed with the deprecation of third-party cookies in its Chrome browser. As a result, the Company recorded accelerated amortization of $7.9 million and a nonrecurring impairment charge of $0.9 million related to internally developed intangible assets developed in response to the deprecation of third-party cookies.

Significant Accounting Policies

In January 2025, we completed an assessment of the useful lives of our servers and network equipment, resulting in a change in the estimated useful life of certain servers and network equipment from five to six years. This change in accounting estimate is effective beginning fiscal year 2025.

There have been no other significant changes to our accounting policies described in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024.

Reclassifications

Certain prior year amounts, which are not material, have been reclassified to conform to current year presentation in the notes to condensed consolidated financial statements.

Accounting Pronouncements Not Yet Adopted
In December 2023, the FASB issued ASU 2023-09, Improvements to Income Tax Disclosures, which improves the transparency of income tax disclosures. The standard requires disaggregated information about a reporting entity's effective tax rate reconciliation as well as information on income taxes paid. The new standard is effective for annual periods beginning after December 15, 2024. We do not expect the adoption of this standard to have an impact on our consolidated financial statements.
9


In November 2024, the FASB issued ASU 2024-03, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures, which requires disaggregated disclosure of income statement expenses. This standard is effective for annual periods beginning after December 15, 2026, with early adoption permitted. We do not expect the adoption of this standard to have a material impact on our consolidated financial statements.
In September 2025, the FASB issued ASU 2025-06, Intangibles - Goodwill and Other - Internal-Use Software, which simplifies the capitalization guidance by removing the references to project stages, among other changes. The new standard is effective for annual periods beginning after December 15, 2027. We are currently evaluating the impact of the adoption of this standard on our consolidated financial statements.

Note 2. Segment information
The Company reports segment information based on the management approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of the Company's reportable segments. The Company reports its results of operations through the following two segments: Retail Media and Performance Media.
Retail Media: This segment encompasses revenue generated from brands, agencies and retailers for the purchase and sale of retail media digital advertising inventory and audiences, and services.

Performance Media: This segment encompass our targeting capabilities and supply and AdTech services.

The Company's chief operating decision maker ("CODM"), our Chief Executive Office ("CEO"), allocates resources to and assesses the performance of each operating segment using information about Contribution ex-TAC, which is Criteo's segment profitability measure and reflects our gross profit plus other costs of revenue. The CODM only reviews revenues and corresponding TAC for each segment, and is not regularly provided any other expense nor financial information for our two segments.
The following table shows revenue by reportable segment:
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024September 30, 2025September 30, 2024
(in thousands)
Retail Media$67,114 $60,765 $187,525 $166,414 
Performance Media402,546 398,127 1,216,240 1,213,840 
Total Revenue$469,660 $458,892 $1,403,765 $1,380,254 

The following table shows TAC by reportable segment:
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024September 30, 2025September 30, 2024
(in thousands)
Retail Media$849 $1,182 $2,461 $2,796 
Performance Media180,677 191,607 556,729 590,374 
Total Traffic Acquisition Costs$181,526 $192,789 $559,190 $593,170 


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The following table shows Contribution ex-TAC by reportable segment and its reconciliation to the Company’s Consolidated Statements of Operation:
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024September 30, 2025September 30, 2024
(in thousands)
Contribution ex-TAC
Retail Media$66,265 $59,583 $185,064 $163,618 
Performance Media221,869 206,520 659,511 623,466 
$288,134 $266,103 $844,575 $787,084 
Other cost of revenue
31,651 34,171 92,598 105,084 
Gross profit$256,483 $231,932 $751,977 $682,000 
Operating expenses
Research and development expenses$67,678 $85,285 $208,037 $211,782 
Sales and operations expenses86,995 90,823 284,099 278,734 
General and administrative expenses50,181 46,222 129,590 134,590 
Total Operating expenses$204,854 $222,330 $621,726 $625,106 
Income from operations$51,629 $9,602 $130,251 $56,894 
Financial and other (expense) income
(21)(8)480 889 
Income before tax$51,608 $9,594 $130,731 $57,783 
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Note 3. Cash, Cash Equivalents, and Marketable Securities

Fair Value Measurements
The following tables summarize our assets measured at fair value on a recurring basis and the classification by level of input within the fair value hierarchy:
September 30, 2025December 31, 2024
(in thousands)
Cash and Cash Equivalents
Level 1
Cash$161,579 $251,452 
Money Market funds51,899 12,479 
Level 2
Term deposits and notes
41,536 26,762 
Total$255,014 $290,693 


Marketable Securities
The following table presents for each reporting period, the breakdown of the fair value of marketable securities:
September 30, 2025December 31, 2024
(in thousands)
Securities Held-to-maturity
Term Deposits41,358 41,826 
Total$41,358 $41,826 

The gross unrealized gains or (loss) on our marketable securities were not material as of September 30, 2025 and December 31, 2024.
For our marketable securities, the fair value approximates the carrying amount, given the nature of the term deposit and the maturity of the expected cash flows.
The following table classifies our marketable debt securities by contractual maturities:
Held-to-maturity
September 30, 2025
(in thousands)
Due in one year$23,746 
Due in one to five years17,612 
Total$41,358 
.






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Note 4. Trade Receivables
The following table shows the breakdown in trade receivables net book value for the presented periods:
September 30, 2025December 31, 2024
(in thousands)
Trade accounts receivables$592,142 $829,462 
(Less) Allowance for credit losses(23,409)(28,603)
Net book value at end of period$568,733 $800,859 

Note 5. Goodwill
Goodwill allocated to the two reportable segments and the changes in the carrying amount for the quarter-ended September 30, 2025 were as follows:
Retail MediaPerformance MediaTotal
(in thousands)
Balance at January 1, 2025
$144,962 $370,226 $515,188 
Currency translation adjustment8,881 11,176 20,057 
Balance at September 30, 2025
$153,843 $381,402 $535,245 

Note 6. Other Current and Noncurrent Assets
The following table presents the components of other current assets, net, for the periods presented:
September 30, 2025December 31, 2024
(in thousands)
Prepayments to suppliers
$42,695 $40,579 
Other current assets
14,604 10,308 
Total
$57,299 $50,887 
Prepayments to suppliers include amounts related to SaaS arrangements and licenses and other prepayments to suppliers of goods and services.
Other current assets include an indemnification receivable of $5.5 million related a legal matter, restricted cash, and other non-trade receivables. As of September 30, 2025 and December 31, 2024, restricted cash was $0.3 million and of $0.3 million, respectively.
Other noncurrent assets as of September 30, 2025 and December 31, 2024 of $46.4 million and $61.2 million are primarily comprised of the indemnification asset of $37.2 million and $50.0 million, respectively, recorded against certain tax liabilities related to the Iponweb Acquisition.
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Note 7. Other Current and Noncurrent Liabilities
Other current liabilities are presented in the following table:
September 30, 2025December 31, 2024
(in thousands)
Rebates$31,354 $31,989 
Customer prepayments and deferred revenue
8,153 9,636 
Accounts payable relating to capital expenditures10,552 1,758 
Other creditors5,480 6,436 
Total$55,540 $49,819 
Accounts payable relating to capital expenditures are primarily related to the purchase of datacenter equipment.

Other noncurrent liabilities are presented in the following table:
September 30, 2025December 31, 2024
(in thousands)
Uncertain tax positions$19,407 $18,884 
Other1,710 1,272 
Total$21,117 $20,156 
The uncertain tax positions are primarily related to the Iponweb Acquisition.

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Note 8. Leases
The components of lease expense are as follows:
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024September 30, 2025September 30, 2024
(in thousands)
(in thousands)
Lease expense
9,313 10,410 $26,197 $30,481 
Short term lease expense55 287 218 914 
Variable lease expense526 496 1,513 1,224 
Sublease income(247)(343)(842)(1,152)
Total operating lease expense$9,647 $10,850 $27,086 $31,467 

Note 9. Employee Benefits
Defined Benefit Plans
According to French law and the Syntec Collective Agreement, French employees are entitled to compensation paid on retirement, equal to up to twelve months of their salary based on term of employment.
The following table summarizes the changes in the projected benefit obligation:
Projected benefit obligation
(in thousands)
Accumulated postretirement benefit obligation at January 1, 2024
$4,123 
Service cost
687 
Interest cost
158 
Curtailment
(192)
Actuarial losses (gains)
216 
Currency translation adjustment
(283)
Accumulated postretirement benefit obligation at December 31, 2024
$4,709 
Service cost
582 
Interest cost
148 
Actuarial losses (gains)
(347)
Currency translation adjustment
633 
Accumulated postretirement benefit obligation at September 30, 2025
$5,725 
The Company does not hold any plan assets for any of the periods presented.

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The main assumptions used for the purposes of the actuarial valuations are listed below:
Nine Months EndedYear Ended
September 30, 2025December 31, 2024
Discount rate (Corp AA)
4.2%3.9%
Expected rate of salary increase
7.0%7.0%
Expected rate of social charges
49.0%49.0%
Expected staff turnover
—% - 18.6%
—% - 18.6%
Estimated retirement age
65 years old65 years old
Life table
TH-TF 2000-2002 shiftedTH-TF 2000-2002 shifted

Defined Contribution Plans
The Company also provides qualified defined contribution plans primarily in France, the United States, and the United Kingdom. The most significant of these plans is the 401(k) Plan, which covers eligible U.S. employees. Employees can contribute to the plans a specified percentage of their eligible compensation, subject to matching contributions from the Company on behalf of the eligible employee. The following table shows the Company's agreed contributions, reported in the Consolidated Statement of Operations for the period.

Three Months EndedNine Months Ended
September 30, 2025September 30, 2024September 30, 2025September 30, 2024
(in thousands)
Defined contribution plan expenses
$4,626 $4,684 $15,593 $14,974 

Note 10. Share-Based Compensation

Equity Awards Compensation Expense

Equity awards compensation expense recorded in the consolidated statements of operations was as follows:

Nine Months Ended
September 30, 2025September 30, 2024
(in thousands)
Research and Development
$16,363 $44,461 
Sales and Operations
14,207 15,703 
General and Administrative
21,467 22,029 
Total equity awards compensation expense (1)
$52,037 $82,193 
Tax benefit from equity awards compensation expense7,360 7,920 
Total equity awards compensation expense, net of tax effect$44,677 $74,273 
(1) The nine months ended September 30, 2025 and September 30, 2024 are presented net of $4.2 million and $2.9 million, respectively, capitalized stock-based compensation relating to internally developed software.

The breakdown of the equity award compensation expense by instrument type was as follows:

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Nine Months Ended
September 30, 2025September 30, 2024
(in thousands)
Restricted stock units and Performance stock units
$52,037 $51,058 
Lock-up shares— 29,790 
Nonemployee warrants— 1,299 
Stock options
$— $46 
Total equity awards compensation expense (1)
$52,037 $82,193 
Tax benefit from equity awards compensation expense7,360 7,920 
Total equity awards compensation expense, net of tax effect$44,677 $74,273 

(1) The nine months ended September 30, 2025 and September 30, 2024 are presented net of $4.2 million and $2.9 million, respectively, capitalized stock-based compensation relating to internally developed software.

A detailed description of each instrument type is provided below.


Restricted Stock Units and Performance Stock Units

During the nine months ended September 30, 2025, the Company granted new equity awards under our current equity compensation plans, which were comprised of restricted stock units (“RSU”), and performance-based awards for the Company’s senior executives, which are subject to the achievement of certain performance goals (“Financial PSU”) or to share price metrics tied to total shareholder return (“TSR PSU”).

Restricted Stock Units

Restricted stock units generally vest over four years, subject to the holder’s continued service. The grant date fair value is determined by the Company's Nasdaq share price the day prior to the grant.

Shares (RSU)Weighted-Average Grant date Fair Value Per Share
Outstanding as of December 31, 2024
4,422,434 — 
Granted1,949,365 — 
Vested(1,501,596)— 
Forfeited(363,979)— 
Outstanding as of September 30, 2025
4,506,224 $34.26 

The RSUs vest over a four-year period, with expense recognized on a graded vesting basis over the requisite service period for each separately vesting tranche. In the period ending September 30, 2025, 1,949,365 shares have been granted under this plan, with a weighted-average grant-date fair value of $31.60.
As of September 30, 2025, the Company had unrecognized stock-based compensation relating to restricted stock units of approximately $85.8 million, which is expected to be recognized over a weighted-average period of 3.2 years.



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Performance Stock Units

Performance stock units (PSUs) are subject to either internal financial performance conditions or external market conditions.

Financial PSUs
Financial PSUs are earned based on the achievement of certain financial metrics, including Contribution ex-TAC, Contribution ex-TAC of Retail Media and Adjusted EBITDA. In the period ending September 30, 2025, 217,239 shares have been granted at target with a vesting period of three years. The target shares are subject to a range of vesting from 0% to 200% based on the performance of internal financial metrics, for a maximum number of shares of 434,478. The grant date fair value is determined by the Company's Nasdaq share price the day prior to the grant. The weighted average grant-date fair value of those plans is $38.22 per share for a total fair value of approximately $8.3 million, to be expensed on a straight-line basis over the respective vesting period.

The number of shares granted, vesting and outstanding subject to performance conditions is as follows:

Shares (Financial PSU)
Weighted-Average Grant date Fair Value Per Share
Outstanding as of December 31, 2024
836,008 — 
Granted217,239 — 
Performance share adjustment
16,539 
Vested(301,105)— 
Forfeited(111,568)— 
Outstanding as of September 30, 2025
657,113 $34.33 

As of September 30, 2025, the Company had unrecognized stock-based compensation related to performance stock units of approximately $9.3 million, which is expected to be recognized over a weighted-average period of 2.9 years.

TSR PSUs

TSR PSUs are earned based on the Company’s total shareholder return relative to the Nasdaq Composite Index, and certain other vesting conditions. In the period ending September 30, 2025, 217,239 shares have been granted at target under this plan, to be earned in two equal tranches over a term of two and three years, respectively. The target shares are subject to a range of vesting from 0% to 200% for each tranche based on the TSR, for a maximum number of shares of 434,478. The grant-date fair value is approximately $12.4 million, to be expensed on a straight-line basis over the respective vesting period.
The grant-date fair value was determined based on a Monte-Carlo valuation model using the following key assumptions:
Expected volatility of the Company40.33 %
Expected volatility of the benchmark77.41 %
Risk-free rate3.95 %
Expected dividend yield— %

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The number of shares granted, vested and outstanding subject to market conditions is as follows:
Shares
(TSR PSU)
Weighted-Average Grant date Fair Value Per Share
Outstanding as of December 31, 2024
259,138 — 
Granted217,239 — 
Vested— — 
Forfeited(68,750)— 
Outstanding as of September 30, 2025
407,627 $53.69 
As of September 30, 2025, the Company had unrecognized stock-based compensation related to performance stock units based on market conditions of $11.5 million, which is expected to be recognized over a weighted-average period of 2.1 years.

Lock-up shares

On August 1, 2022, the Company transferred 2,960,243 treasury shares (the “Lock-up Shares”) to the Iponweb Founder as partial consideration for the Iponweb acquisition. These shares were accounted for as share-based compensation in accordance with ASC 718, using the Nasdaq weighted average share price on the grant date, and the related expense was recognized within Research and Development in the Consolidated Statement of Income. As of December 31, 2024, all Lock-up Shares were fully vested, and there was no remaining unrecognized stock-based compensation expense related to these awards.


Nonemployee warrants

Nonemployee warrants generally vest over four years, subject to the holder’s continued service through the vesting date.

SharesWeighted-Average Grant date Fair Value Per ShareWeighted-Average Remaining Contractual Term (Years)
Aggregate Intrinsic Value (in thousands)
Outstanding as of December 31, 2024
159,897 $18.31 3.6$3,528.7 
Granted— 
Exercised— 
Canceled— 
Expired— 
Outstanding as of September 30, 2025
159,897 $18.31 2.9$1,531.0 
Vested and exercisable - September 30, 2025
159,897 

The aggregate intrinsic value represents the difference between the exercise price of the nonemployee warrants and the fair market value of common stock on the date of exercise. During the period ended September 30, 2025, there were no exercises of nonemployee warrants.

No new nonemployee warrants were granted in the period ending September 30, 2025. As of September 30, 2025 all instruments have fully vested.



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Stock Options

Stock options granted under the Company’s stock incentive plans generally vest over four years, subject to the holder’s continued service through the vesting date and expire no later than 10 years from the date of grant.

Options Outstanding
Number of Shares Underlying Outstanding OptionsWeighted-Average Exercise PriceWeighted-Average Remaining Contractual Term (Years)
Aggregate Intrinsic Value (in thousands)
Outstanding as of December 31, 2024
218,681 $20.49 4.5$4,340.6 
Options granted— 
Options exercised(111,156)
Options forfeited(1,100)
Options canceled— 
Options expired(18,710)
Outstanding as of September 30, 2025
87,715 
Vested and exercisable as of September 30, 2025
87,715 $17.60 4.2$449.8 

The aggregate intrinsic value represents the difference between the exercise price of the options and the fair market value of common stock on the date of exercise. The aggregate intrinsic value of the stock options exercised was $0.6 million and $0.8 million for the period ended September 30, 2025, and December 31, 2024, respectively.
No new stock options were granted in the period ending September 30, 2025. As of September 30, 2025, there was no remaining unrecognized stock-based compensation related to unvested stock options.


Note 11. Financial and Other Income and Expenses
The condensed consolidated statements of income line item “Financial and Other Income (Expense)” can be broken down as follows:
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024September 30, 2025September 30, 2024
(in thousands)
Financial income from cash equivalents$1,176 $1,432 $4,046 $5,261 
Interest and fees(715)(505)(1,802)(1,337)
Foreign exchange loss(598)(901)(1,766)(1,459)
Discounting impact— (8)— (1,774)
Other financial income (expense)116 (26)198 
Total Financial and Other (Expense) Income $(21)$(8)$480 $889 
The $0.5 million in financial and other income for the nine months ended September 30, 2025, were mainly driven by financial income from cash equivalents, partially offset by interests and fees and a negative impact of foreign exchange losses.

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Note 12. Income Taxes
The tax provision for interim periods is determined using an estimate of our annual effective tax rate (“AETR”), adjusted for discrete items arising in the period. To calculate our estimated AETR, we estimate our income before taxes and the related tax expense or benefit for the full fiscal year (total of expected current and deferred tax provisions), excluding the effect of significant unusual or infrequently occurring items or comprehensive income items not recognized in the statement of income. Each quarter, we update our estimate of the annual effective tax rate, and if our estimated annual tax rate does change, we make a cumulative adjustment in that quarter. Our quarterly tax provision, and our quarterly estimate of our annual effective tax rate, are subject to significant volatility due to several factors, including our ability to accurately predict our income (loss) before provision for income taxes in multiple jurisdictions. Our effective tax rate in the future will depend on the portion of our profits earned within and outside of France.
In December 2021, the Organization for Economic Cooperation and Development (OECD) released Pillar Two Model Rules defining the global minimum tax, which calls for the taxation of a minimum rate of 15% for multinational companies with consolidated revenue above €750 million. While the adoption of Pillar Two did not have a material impact on the nine months ended September 30, 2025, the Company will continue to assess the ongoing impact as additional guidance becomes available.
On July 4, 2025, the One Big Beautiful Bill Act (“OBBBA”) was enacted, introducing significant changes to both US domestic and international tax provisions. The legislation did not have a material impact on our income tax expense for the nine months ended September 30, 2025 and we do not expect it to materially change our effective income tax rate for 2025.
The following table presents provision for income taxes:
Nine Months Ended
September 30, 2025September 30, 2024
(in thousands)
Provision for Income taxes$27,723 $15,014 
For the nine months ended September 30, 2025, the provision for income taxes differs from the nominal standard French rate of 25.0% primarily due to the application of the reduced income tax rate on the majority of the technology royalties income in France.

Note 13. Earnings Per Share
Basic Earnings Per Share
We calculate basic earnings per share ("EPS") by dividing the net income or loss for the period attributable to shareholders of the Parent by the weighted average number of shares outstanding.
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024September 30, 2025September 30, 2024
Net income attributable to shareholders of Criteo S.A.
$37,782 $6,245 $96,960 $40,476 
Weighted average number of shares outstanding of Criteo S.A.
52,565,601 54,695,112 53,170,066 54,840,650 
Basic earnings per share$0.72 $0.11 $1.82 $0.74 
Diluted Earnings Per Share
We calculate diluted earnings per share by dividing the net income or loss attributable to shareholders of the Parent by the weighted average number of shares outstanding plus any potentially dilutive shares not yet issued from share-based compensation plans (refer to Note 10).
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There were no other potentially dilutive instruments outstanding as of September 30, 2025 and 2024. Consequently, all potential dilutive effects from shares are considered.
For each period presented, a contract to issue a certain number of shares (i.e., stock options and nonemployee warrants) was assessed as potentially dilutive if it was “in the money” (i.e., the exercise or settlement price is lower than the average market price).

Three Months EndedNine Months Ended
September 30, 2025September 30, 2024September 30, 2025September 30, 2024
Net income attributable to shareholders of Criteo S.A.$37,782 $6,245 $96,960 $40,476 
Basic shares:
Weighted average number of shares outstanding of Criteo S.A.52,565,601 54,695,112 53,170,066 54,840,650 
Dilutive effect of:
RSUs and PSUs
1,168,211 3,080,895 2,112,340 2,947,233 
Lock-up shares ("LUSs")
— 472,956 — 949,255 
Stock options
18,928 121,177 44,623 112,102 
Share warrants7,461 59,993 29,317 60,712 
Diluted shares:
Weighted average number of shares outstanding used to determine diluted earnings per share53,760,200 58,430,133 55,356,346 58,909,952 
Diluted earnings per share$0.70 $0.11 $1.75 $0.69 
The weighted average number of securities that were anti-dilutive for diluted EPS for the periods presented but which could potentially dilute EPS in the future are as follows:
Nine Months Ended
September 30, 2025September 30, 2024
Restricted share awards1,795,276 303,261 
Weighted average number of anti-dilutive securities excluded from diluted earnings per share1,795,276 303,261 

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Note 14. Commitments and contingencies
From time to time we may become involved in legal proceedings or be subject to claims arising in the ordinary course of our business. We are not presently a party to any legal proceedings that, if determined adversely to us, would individually or taken together have a material adverse effect on our business, results of operations, financial condition or cash flows. Regardless of the outcome, litigation can have an adverse impact on us because of defense and settlement costs, diversion of management resources and other factors.
The amount of the provisions represents management’s latest estimate of the expected impact.
Legal and Regulatory matters
Following a complaint from Privacy International against a number of advertising technology companies with certain data protection authorities, including in France, France's Commission Nationale de l'Informatique et des Libertés (the "CNIL") opened a formal investigation in January 2020 against Criteo. In June 2023, the CNIL issued its decision, which retained alleged European Union's General Data Protection Regulation ("GDPR") violations but reduced the financial sanction against Criteo from the original amount of €60 million ($64.2 million) to €40 million ($43.3 million). Criteo issued the required sanction payment during the third quarter of 2023. The decision relates to past matters and does not include any obligation for Criteo to change its current practices. Criteo has appealed this decision before the French Council of State (Conseil d’Etat).
As previously disclosed, the Company is party to a claim (Doe vs. GoodRx Holdings, Inc. et al. in the US District Court for the Northern District of California) alleging violations of various state and federal laws. In the third quarter of 2025, the Company agreed to settle the matter for $7.0 million, subject to court approval. GoodRx agreed to indemnify Criteo for $5.5 million, subject to court approval of the settlement with the plaintiffs. As such, the Company recognized an estimated probable loss of $7.0 million within “Contingencies-current portion” and an indemnification receivable of $5.5 million within “Other current assets”. The resulting estimated net probable loss of $1.5 million was recognized within “General and administrative expenses” in the Company’s consolidated statement of operations for the three months ended September 30, 2025. The results of legal proceedings are inherently uncertain and it is reasonably possible that the ultimate loss may differ from our estimate.
On July 9, 2025, a putative class action was filed against the Company, CVS and others in the U.S. District Court for the Central District of California, alleging violations of various laws regarding sensitive health and personal information. On October 27, 2025, the action was dismissed with respect to the Company.

On October 17 2025, AlmondNet, Inc. and Intent IQ, LLC filed a patent-infringement lawsuit in the U.S. District Court for the District of Delaware. The complain was served on October 21, 2025. The plaintiffs seek damages and injunctive relief. We dispute the allegations of wrongdoing and intend to defend ourselves vigorously in these matters.
Non-income tax risks
For the three months ended September 30, 2025, management reassessed the provision related to certain non-income tax matters recognized under ASC 450 – Contingencies, reducing the balance from $31.7 million to $22.3 million. These risks were initially identified and recognized as part of the Iponweb Acquisition in 2022. In accordance with the purchase agreement relating to the acquisition, the Company is indemnified against specific tax risks, and as such, an indemnification asset has been recorded. The indemnification asset is recorded as part of "Other noncurrent assets" on the consolidated statement of financial position.
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Note 15. Disaggregation of Revenue and Noncurrent Assets
The following table presents the Company's revenue disaggregated by major product for the period ended September 30, 2025 and September 30, 2024:
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024September 30, 2025September 30, 2024
(in thousands)
Retail Media$67,114 $60,765 $187,525 $166,414 
Commerce Growth373,839 369,680 1,133,141 1,129,974 
Other28,707 28,447 83,099 83,866 
Performance Media402,546 398,127 1,216,240 1,213,840 
Total Revenue$469,660 $458,892 $1,403,765 $1,380,254 

The Company operates in three geographical markets:
Americas: North and South America;
Europe, Middle-East and Africa; and
Asia-Pacific.
The following table discloses our consolidated revenue for each geographical area for each of the reported periods. Revenue by geographical area is based mainly on the location of advertisers’ campaigns.
Revenue generated in other significant countries where we operate is presented in the following table:
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024September 30, 2025September 30, 2024
(in thousands)
Americas
United States$180,969 $185,864 $533,881 $553,867 
EMEA
Germany$51,574 $48,128 $148,941 $146,881 
France$21,976 $20,888 $64,949 $64,836 
Asia-Pacific
Japan$54,742 $49,763 $164,334 $151,760 

For each reported period, noncurrent assets (corresponding to the net book value of tangible and intangible assets) are presented in the table below. The geographical information includes results from the locations of legal entities.
AmericasEMEAAsia-PacificTotal
(in thousands)
September 30, 2025$64,208 $208,563 $13,581 $286,352 
December 31, 2024$68,193 $186,035 $11,378 $265,606 
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Note 16. Subsequent Events

Redomiciliation to Luxemburg and Direct Listing
On October 29, 2025, the Company announced its intention to redomicile from France to Luxembourg through the cross-border conversion of Criteo S.A., subject to prior consultation with Criteo’s works council and customary conditions including shareholder approval. Following the conversion, the Company expects its American Depositary Share structure will be replaced with ordinary shares directly listed on Nasdaq. Under U.S. GAAP, the Conversion is a transaction between entities under common control and the Company does not expect any gain or loss resulting from the Conversion. The announcement does not impact the Company’s US GAAP consolidated financial statements as of and for the period ended September 30, 2025.
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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with the unaudited condensed consolidated financial statements and related notes thereto included elsewhere in this Quarterly Report on Form 10-Q and the audited consolidated financial statements and related notes thereto included in our Annual Report on Form 10-K for the year ended December 31, 2024, filed with the Securities and Exchange Commission ("SEC"), on February 28, 2025. In addition to our historical condensed consolidated financial information, the following discussion contains forward-looking statements that reflect our plans, estimates, and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements. Factors that could cause or contribute to these differences include those discussed below and elsewhere in this Quarterly Report on Form 10-Q, particularly in Part II, Item 1A, "Risk Factors."

To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with generally accepted accounting principles in the United States of America ("GAAP"), we present Contribution ex-TAC, and Adjusted EBITDA, which are non-GAAP financial measures. We define Contribution ex-TAC as a profitability measure akin to gross profit. It is calculated by deducting traffic acquisition costs from revenue and reconciled to gross profit through the exclusion of other costs of revenue. Contribution ex-TAC is presented in the section entitled "Contribution excluding Traffic Acquisition Costs", which includes a reconciliation to its most directly comparable GAAP financial measure, Gross Profit. We define Adjusted EBITDA as our consolidated earnings before financial income (expense), income taxes, depreciation and amortization, adjusted to eliminate the impact of equity related compensation, which includes employee equity awards compensation and director fees for share purchases, pension service costs, certain acquisition costs, certain restructuring, integration and transformation costs, and other nonrecurring or noncash items impacting net income that we do not consider indicative of our ongoing business performance. Adjusted EBITDA is presented in the section entitled "Adjusted EBITDA", which includes a reconciliation to its most directly comparable GAAP financial measure, Net Income. We also present revenues, traffic acquisition costs and Contribution ex-TAC on a constant currency basis; these measures exclude the impact of foreign currency fluctuations and are computed by applying the average exchange rates for the prior year to the current year figures. A reconciliation is provided in the section entitled "Constant Currency Reconciliation".

We believe these non-GAAP financial measures provide investors with useful supplemental information about the financial performance of our business, enable comparison of financial results between periods where certain items may vary independent of business performance, and allow for greater transparency with respect to key metrics used by management in operating our business. As required by the rules of the SEC, we provide reconciliations of the non-GAAP financial measures contained in this document to the most directly comparable measures under GAAP.
Overview
We are a global technology company driving superior commerce outcomes for marketers and media owners through the world’s leading Commerce Media Platform. We operate in commerce media, the future of digital advertising, leveraging commerce data and artificial intelligence ("AI") to connect ecommerce, digital marketing and media monetization to reach consumers throughout their shopping journey. Our vision is to deliver full-funnel, cross-channel, self-service advertising that performs.
Current quarter financial highlights
For the three months ended September 30, 2025, revenue increased by 2% to $469.7 million, compared to the same period in the prior year, driven by growth in Retail Media and Performance Media. At constant currency, revenue remained flat.
Gross profit for the three months ended September 30, 2025 increased by 11% to $256.5 million, compared to the same period in the prior year, due to lower traffic acquisition costs and higher revenue in Retail Media and in Performance Media.
Contribution ex-TAC for the three months ended September 30, 2025 increased by 8% to $288.1 million, compared to the same period in the prior year, driven by growth in Retail Media and in Performance Media. At constant currency, Contribution ex-TAC increased by 6%.
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Net income for the three months ended September 30, 2025 increased by 552% to $40.1 million, primarily driven by higher gross profit and lower operating expenses.
Adjusted EBITDA for the three months ended September 30, 2025 increased by 28% to $105.1 million, compared to the same period in the prior year, primarily due to higher gross profit.

Cash flows from operating activities was $89.6 million for the three months ended September 30, 2025, compared to $57.5 million in the same period in the prior year. This increase primarily reflects higher net income compared to the same period in the prior year.
Trends, Opportunities and Challenges
We believe our performance and future success depend on several factors that present significant opportunities but also pose risks and challenges, including those referred to in Part I, Item 1A of our risk factor section of our Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and in our subsequent quarterly reports on Form 10-Q. As previously disclosed in the first quarter, our largest customer notified us that they will curtail the scope of future services commencing November 1, 2025. For the year ended December 31, 2024, this customer accounted for 4.6% of our total revenue.
Develop and Scale our Commerce Media Platform

Our future growth depends upon our ability to retain and scale our existing clients and increase the usage of our Commerce Media platform as well as adding new clients. We believe that we are in a leading position in the Commerce Media space as we have unique commerce data at scale, cutting-edge AI, deep integrations with retailers, a large client base, differentiated technology and an R&D powerhouse. By unifying the Commerce Media ecosystem with a multi-retailer, multi-channel, multi-format approach and providing full funnel closed loop measurement to our clients, we believe we are well positioned to capture more ad budgets and market share.

Business and Macroeconomic Conditions

Global economic and geopolitical conditions have been volatile due to factors such as the changes in global trade policies, the conflicts in Ukraine and the Middle East, inflation, and fluctuating interest rates. The economic uncertainty resulting from these factors may negatively impact advertising demand, consumer behavior, and our performance.

These factors, among others, including the impact of persistent inflation and changes in political and economic conditions (such as changes in or additional tariffs), make it difficult for Criteo and our clients to accurately forecast and plan future business activities, and could cause the Company's clients to reduce or delay their advertising spending or increase their cautiousness, which, in turn, could have an adverse impact on our business, financial condition and results of operations. We are monitoring these macroeconomic conditions closely and may continue to take actions in response to such conditions to the extent they adversely affect our business.

Seasonality

In the advertising industry, companies commonly experience seasonal fluctuations in revenue, as many marketers allocate the largest portion of their budgets to the third and fourth quarter of the calendar year in order to coincide with increased back-to-school and holiday purchasing. Historically, the fourth quarter has reflected our highest level of advertising activity for the year. We generally expect the subsequent first quarter to reflect lower activity levels.

In addition, historical seasonality may not be predictive of future results given the potential for changes in advertising buying patterns and consumer activity due to the potential impacts of the evolving macroeconomic and geopolitical conditions discussed above.

We expect our revenue to continue to fluctuate based on seasonal factors that affect the advertising industry as a whole.


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Privacy Trends and Government Regulations

We are subject to U.S. and international laws and regulations regarding privacy, data protection, digital advertising and the collection of user data. In addition, large Internet and technology companies such as Google and Apple are making their own decisions as to how to protect consumer privacy with measures resulting in signal loss, which impact the entire digital ecosystem. We have developed a multi-pronged addressability strategy to provide scalability and runtime interoperability of privacy-safe solutions for a more open, unified and efficient ecosystem.
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Results of Operations for the Periods Ended September 30, 2025 and September 30, 2024 (Unaudited)
Revenue

Revenue breakdown by segment
 Three Months EndedNine Months Ended
September 30, 2025September 30, 2024%
 change
September 30, 2025September 30, 2024%
 change
(in thousands, except percentages)
Revenue as reported469,660 458,892 2%1,403,765 1,380,254 2%
Conversion impact U.S. dollar/other currencies(9,145)(8,509)
Revenue at constant currency $460,515 $458,892 —%$1,395,256 $1,380,254 1%
Retail Media revenue as reported 67,114 60,765 10%187,525 166,414 13%
Conversion impact U.S. dollar/other currencies(366)66 
Retail Media revenue at constant currency $66,748 $60,765 10%$187,591 $166,414 13%
Performance Media revenue as reported402,546 398,127 1%1,216,240 1,213,840 —%
Conversion impact U.S. dollar/other currencies(8,779)(8,575)
Performance Media revenue at constant currency $393,767 $398,127 (1)%$1,207,665 $1,213,840 (1)%


Revenue for the three months ended September 30, 2025 increased 2%, or flat on a constant currency basis, to $460.5 million compared to the three months ended September 30, 2024, as Retail Media revenue growth was partially offset by lower Performance Media revenue.

In the three months ended September 30, 2025, 90% of revenue came from existing clients while 10% came from new client additions.

Retail Media revenue increased 10%, or 10% on a constant currency basis, to $66.7 million for the three months ended September 30, 2025, driven by continued expansion in Retail Media onsite, in particular in the U.S. market, with more brands and retailers joining the platform.

Performance Media revenue increased 1%, or decreased (1)% on a constant currency basis, to 393.8 million for the three months ended September 30, 2025, driven by lower spend in our media trading marketplace and soft retail trends, in particular related to fashion, partially offset by continued strength in travel and classifieds.

Additionally, our $469.7 million of revenue for the three months ended September 30, 2025 was positively impacted by $9.1 million of currency fluctuations, particularly as a result of the appreciation of the Euro compared to the U.S. dollar.

Revenue for the nine months ended September 30, 2025 increased 2%, or 1% on a constant currency basis, to $1,395.3 million compared to the nine months ended September 30, 2024, reflecting growth in Retail Media.
In the nine months ended September 30, 2025, 91% of revenue came from existing clients while 9% came from new client additions.

Retail Media revenue increased 13%, or 13% on a constant currency basis, to $187.6 million for the nine months ended September 30, 2025, driven by continued strength in Retail Media onsite, in particular in the U.S. market.

Performance Media revenue remained flat as reported, and on a constant currency basis, to $1,207.7 million for the nine months ended September 30, 2025, driven by continued strength in travel and classifieds, partially offset by soft retail trends, in particular related to fashion, and lower spend in our media trading marketplace.

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Additionally, our $1,403.8 million of revenue for the nine months ended September 30, 2025 was positively impacted by $8.5 million of currency fluctuations, particularly as a result of the appreciation of the Euro, the Japanese Yen, the Brazilian Real, and the Korean Won compared to the U.S. dollar.

Revenue breakdown by region
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024%
 change
September 30, 2025September 30, 2024%
 change
(in thousands, except percentages)
Revenue as reported469,660 458,892 2%1,403,765 1,380,254 2%
Conversion impact U.S. dollar / other currencies(9,145)— (8,509)— 
Revenue at constant currency $460,515 $458,892 —%$1,395,256 $1,380,254 1%
Americas
Revenue as reported201,978 206,816 (2)%594,683 617,555 (4)%
Conversion impact U.S. dollar / other currencies(1,553)— 3,723 — 
Revenue at constant currency
$200,425 $206,816 (3)%$598,406 $617,555 (3)%
EMEA
Revenue as reported174,335 161,745 8%525,151 493,083 7%
Conversion impact U.S. dollar / other currencies(7,204)— (12,538)— 
Revenue at constant currency
$167,131 $161,745 3%$512,613 $493,083 4%
Asia-Pacific
Revenue as reported93,347 90,331 3%283,931 269,616 5%
Conversion impact U.S. dollar / other currencies(389)— 306 — 
Revenue at constant currency$92,958 $90,331 3%$284,237 $269,616 5%

Our revenue in the Americas region decreased (2)%, or (3)% on a constant currency basis, to $200.4 million for the three months ended September 30, 2025 compared to the three months ended September 30, 2024. This primarily reflects continued soft retail trends, partially offset by Retail Media expansion as the platform continues to scale with large retailers and consumer brands.

Our revenue in EMEA increased 8%, or 3% on a constant currency basis, to $167.1 million for the three months ended September 30, 2025 compared to the three months ended September 30, 2024, reflecting continued traction in Retail Media and continued strength in Travel.

Our revenue in the Asia-Pacific region increased 3%, or 3% on a constant currency basis, to $93.0 million for the three months ended September 30, 2025 compared to the three months ended September 30, 2024, reflecting solid Travel and Classified trends in the region.

Our revenue in the Americas region decreased (4)%, or (3)% on a constant currency basis, to $598.4 million for the nine months ended September 30, 2025 compared to the nine months ended September 30, 2024. This primarily reflects continued soft retail trends, partially offset by solid performance of Retail Media as the platform continues to scale with large retailers and consumer brands.

Our revenue in EMEA increased 7%, or 4% on a constant currency basis, to $512.6 million for the nine months ended September 30, 2025 compared to the nine months ended September 30, 2024, reflecting continued traction in Retail Media and continued strength in Travel.

Our revenue in the Asia-Pacific region increased 5%, or 5% on a constant currency basis, to $284.2 million for the nine months ended September 30, 2025 compared to the nine months ended September 30, 2024, reflecting solid Travel, Classifieds and Marketplace trends.




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Cost of Revenue
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024%
 change
September 30, 2025September 30, 2024%
 change
(in thousands, except percentages)
Traffic acquisition costs 181,526192,789(6)%559,190593,170(6)%
Other cost of revenue 31,65134,171(7)%92,598105,084(12)%
Total cost of revenue$213,177$226,960(6)%$651,788$698,254(7)%
% of revenue45 %49 %46 %51 %
Gross profit %55 %51 %54 %49 %
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024%
change
September 30, 2025September 30, 2024%
change
(in thousands, except percentages)
Retail Media
849 1,182 (28)%2,461 2,796 (12)%
Performance Media180,677 191,607 (6)%556,729 590,374 (6)%
Traffic Acquisition Costs$181,526 $192,789 (6)%$559,190 $593,170 (6)%


Total cost of revenue for the three months ended September 30, 2025 decreased $(13.8) million, or (6)%, compared to the three months ended September 30, 2024. This decrease was primarily the result of a decrease of $(11.3) million, or (6)% (or (8)% on a constant currency basis) in traffic acquisition costs, driven by lower volume.

Traffic acquisition costs in Retail Media decreased by (28)%, or (48)% at constant currency, compared to the three months ended September 30, 2024.

Traffic acquisition costs in Performance Media decreased by (6)%, or (7)% at constant currency, compared to the three months ended September 30, 2024. This was driven by a 9% decrease in the number of impressions we purchased, partially offset by a 3% increase (or 2% at constant currency) in the average cost per thousand impressions ("CPM") for inventory purchased.

The decrease of $(2.5) million, or (7)% in other cost of revenue for the three months ended September 30, 2025 was mainly driven by a decrease in depreciation of servers.


Total cost of revenue for the nine months ended September 30, 2025 decreased $(46.5) million, or (7)%, compared to the nine months ended September 30, 2024. This decrease was the result of a decrease of $(34.0) million, or (6)% (or (6)% on a constant currency basis) in traffic acquisition costs, driven by a lower average price partially offset by an increase in volume, and a decrease of $(12.5) million, or (12)% in other cost of revenue.

Traffic acquisition costs in Retail Media decreased by (12)%, or (20)% at constant currency, compared to the nine months ended September 30, 2024.

Traffic acquisition costs in Performance Media decreased by (6)%, or (6)% at constant currency, compared to the nine months ended September 30, 2024. This was driven by a (11)% decrease (or (11)% at constant currency) in the average CPM for inventory purchased, including lower CPMs for signal-limited environments where Criteo continues to perform, and a 6% increase in the number of impressions we purchased.

The decrease of $(12.5) million or, (12)% in other cost of revenue for the nine months ended September 30, 2025 was mainly driven by a decrease in depreciation of servers and lower hosting costs.




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Contribution excluding Traffic Acquisition Costs

We define Contribution excluding Traffic Acquisition Costs, "Contribution ex-TAC", as a profitability measure akin to gross profit. It is calculated by deducting traffic acquisition costs from revenue and reconciled to gross profit through the exclusion of other costs of revenue. Contribution ex-TAC is not a measure calculated in accordance with GAAP. We have included Contribution ex-TAC because it is a key measure used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions. In particular, we believe that this measure can provide useful measures for period-to-period comparisons of our business. Accordingly, we believe that Contribution ex-TAC provides useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and board of directors. Our use of Contribution ex-TAC has limitations as an analytical tool, and you should not consider them in isolation or as a substitute for analysis of our financial results as reported under GAAP. Some of these limitations are: (a) other companies, including companies in our industry which have similar business arrangements, may address the impact of TAC differently; (b) other companies may report Contribution ex-TAC or similarly titled measures but calculate them differently, which reduces their usefulness as a comparative measure. Because of these and other limitations, you should consider Contribution ex-TAC alongside our other GAAP financial measures.

The below table provides a reconciliation of Contribution ex-TAC to gross profit:

Three Months EndedNine Months Ended
September 30, 2025September 30, 2024September 30, 2025September 30, 2024
(in thousands)
Gross Profit$256,483 $231,932 $751,977 $682,000 
Other Cost of Revenue31,651 34,171 92,598 105,084 
Contribution ex-TAC $288,134 $266,103 $844,575 $787,084 

We consider Contribution ex-TAC as a key measure of our business activity. Our strategy focuses on maximizing our Contribution ex-TAC on an absolute basis over maximizing our near-term gross margin. We believe this focus builds sustainable long-term value for our business by fortifying a number of our competitive strengths, including access to advertising inventory, breadth and depth of data and continuous improvement of our Criteo AI Engine’s performance, allowing it to deliver more relevant advertisements at scale. As part of this focus, we continue to invest in building preferred relationships with direct publishers and pursue access to leading advertising exchanges.
The following table sets forth our revenue and Contribution ex-TAC by segment:

Three Months EndedNine Months Ended
September 30, 2025September 30, 2024%
change
September 30, 2025September 30, 2024%
change
(amounts in thousands, except percentages)
Revenue
Retail Media$67,114 $60,765 10%$187,525 $166,414 13%
Performance Media402,546 398,127 1%1,216,240 1,213,840 —%
Total$469,660 $458,892 2%$1,403,765 $1,380,254 2%
Contribution ex-TAC
Retail Media$66,265 $59,583 11%$185,064 $163,618 13%
Performance Media221,869 206,520 7%659,511 623,466 6%
Total$288,134 $266,103 8%$844,575 $787,084 7%



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Contribution ex-TAC increased $22.0 million, or 8% for the three months ended September 30, 2025 compared to the three months ended September 30, 2024. The increase in Contribution ex-TAC was driven by growth in Retail Media and in Performance Media.

Contribution ex-TAC increased $57.5 million, or 7% for the nine months ended September 30, 2025 compared to the nine months ended September 30, 2024. The increase in Contribution ex-TAC was driven by growth in Retail Media and in Performance Media.


Constant Currency Reconciliation
Information in this Form 10-Q with respect to results presented on a constant currency basis was calculated by applying prior period average exchange rates to current period results. Management reviews and analyzes business results excluding the effect of foreign currency translation because they believe this better represents our underlying business trends. Below is a table which reconciles the actual results presented in this section with the results presented on a constant currency basis:
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024%
change
September 30, 2025September 30, 2024%
change
(amounts in thousands, except percentages)
Gross Profit as reported$256,483 $231,932 11%$751,977 $682,000 10%
Other cost of revenue as reported31,651 34,171 (7)%92,598 105,084 (12)%
Contribution ex-TAC as reported288,134 266,103 8%844,575 787,084 7%
Conversion impact U.S. dollar/other currencies(5,857)— (5,798)— 
Contribution ex-TAC at constant currency282,277 266,103 6%838,777 787,084 7%
Traffic acquisition costs as reported181,526 192,789 (6)%559,190 593,170 (6)%
Conversion impact U.S. dollar/other currencies(3,288)— (2,711)— 
Traffic Acquisition Costs at constant currency178,238 192,789 (8)%556,479 593,170 (6)%
Revenue as reported469,660 458,892 2%1,403,765 1,380,254 2%
Conversion impact U.S. dollar/other currencies(9,145)— (8,509)— 
Revenue at constant currency$460,515 $458,892 —%$1,395,256 $1,380,254 1%



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Research and Development Expenses
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024%
change
September 30, 2025September 30, 2024%
change
(in thousands, except percentages)
Research and development expenses$67,678 $85,285 (21)%$208,037 $211,782 (2)%
% of revenue14 %19 %15 %15 %
Research and development expenses for the three months ended September 30, 2025, decreased $(17.6) million or (21)% compared to the three months ended September 30, 2024. This decrease was mainly due to lower share-based compensation related to the Iponweb acquisition and lower headcount related costs.
Research and development expenses for the nine months ended September 30, 2025, decreased $(3.7) million or (2)% compared to the nine months ended September 30, 2024. This decrease was mainly due to lower share-based compensation related to the Iponweb acquisition, partially offset by higher amortization expense related to the accelerated amortization of internally developed intangible assets, developed in response to third-party cookie deprecation.
Sales and Operations Expenses
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024%
change
September 30, 2025September 30, 2024%
change
(in thousands, except percentages)
Sales and operations expenses$86,995 $90,823 (4)%$284,099 $278,734 2%
% of revenue19 %20 %20 %20 %
Sales and operations expenses for the three months ended September 30, 2025 decreased $(3.8) million or (4)% compared to the three months ended September 30, 2024. This decrease was mainly related to lower share-based compensation expense.
Sales and operations expenses for the nine months ended September 30, 2025 increased $5.4 million or 2% compared to the nine months ended September 30, 2024. This increase was mainly related to headcount related costs due to one-time planned company-wide event and third-party services, partially offset by lower bad debt accrual.
General and Administrative Expenses
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024%
change
September 30, 2025September 30, 2024%
change
(in thousands, except percentages)
General and administrative expenses$50,181 $46,222 9%$129,590 $134,590 (4)%
% of revenue11 %10 %%10 %
General and administrative expenses for the three months ended September 30, 2025, increased $4.0 million or 9%, compared to the three months ended September 30, 2024. This increase was mainly related to higher provision for risk and charges.
General and administrative expenses for the nine months ended September 30, 2025, decreased $(5.0) million or (4)%, compared to the nine months ended September 30, 2024. This decrease was mainly related to the change in the earn-out fair value related to the Iponweb acquisition in 2024 and a decrease in third-party services.
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Financial and Other Income
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024%
change
September 30, 2025September 30, 2024%
change
(in thousands, except percentages)
Financial and Other Income (Expense)
$(21)$(8)163%$480 $889 (46)%
% of revenue0.0 %0.0 %0.0 %0.1 %

Financial and Other Income (Expense) for the three months ended September 30, 2025, was flat year-over-year compared to the three months ended September 30, 2024.
Financial and Other Income for the nine months ended September 30, 2025, decreased by $(0.4) million or (46)% compared to the nine months ended September 30, 2024. This decrease was due to higher interest expense, partially offset by the accretion in 2024 of the earn-out liability related to the Iponweb acquisition.
Provision for Income Taxes
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024%
change
September 30, 2025September 30, 2024%
change
(in thousands, except percentages)
Provision for Income taxes$11,531 $3,450 234%$27,723 $15,014 85%
% of revenue%%%%

Provision for income tax expense for the three months ended September 30, 2025, increased $8.1 million or 234% compared to the three months ended September 30, 2024. The increase was driven by higher income from operations.
Provision for income tax expense for the nine months ended September 30, 2025, increased $12.7 million or 85% compared to the nine months ended September 30, 2024. The increase was driven by higher income from operations.
The provision for income taxes differs from the nominal standard French rate of 25.0% primarily due to the application of the reduced income tax rate on the majority of the technology royalties income in France.

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Adjusted EBITDA
We define Adjusted EBITDA as our consolidated earnings before financial income (expense), income taxes, depreciation and amortization, adjusted to eliminate the impact of equity related compensation, which includes employee equity awards compensation and director fees for share purchases, pension service costs, certain acquisition costs, certain restructuring, integration and transformation costs, and other nonrecurring or noncash items impacting net income that we do not consider indicative of our ongoing business performance. Adjusted EBITDA is not a measure calculated in accordance with GAAP. We have included Adjusted EBITDA because it is a key measure used by our management and board of directors to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget and to develop short-term and long-term operational plans. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and board of directors. Our use of Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our financial results as reported under GAAP. Some of these limitations are: (a) although depreciation and amortization are noncash charges, the assets being depreciated and amortized may have to be replaced in the future, and Adjusted EBITDA does not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements; (b) Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs; (c) Adjusted EBITDA does not reflect the potentially dilutive impact of equity-based compensation; (d) Adjusted EBITDA does not reflect tax payments that may represent a reduction in cash available to us; and (e) other companies, including companies in our industry, may calculate Adjusted EBITDA or similarly titled measures differently, which reduces their usefulness as a comparative measure. Because of these and other limitations, you should consider Adjusted EBITDA alongside our GAAP financial results, including net income.
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024September 30, 2025September 30, 2024
(in thousands, except percentages)
Net Income
$40,077 $6,144 $103,008 $42,769 
Adjustments:
Financial (income) expense
21 (131)(889)
Provision for income taxes11,531 3,450 27,723 15,014 
Equity related compensation15,071 34,863 52,494 84,032 
Pension service costs205 174 583 518 
Depreciation and amortization expense (2)
29,771 25,684 91,228 75,679 
Acquisition-related costs— 1,961 — 1,961 
Restructuring, integration and transformation costs6,904 9,717 9,331 27,026 
Other noncash or nonrecurring events (2) (3)
1,500 — 2,372 — 
Total net adjustments65,003 75,857 183,600 203,341 
Adjusted EBITDA (1)
$105,080 $82,001 $286,608 $246,110 
(1) Refer to the "Non-GAAP Financial Measures" section for the definition of this Non-GAAP metric.
(2) During the second quarter of 2025, the Company recorded accelerated amortization of $7.9 million, included in depreciation and amortization expense, and a nonrecurring impairment charge of approximately $0.9 million, recorded in other noncash or nonrecurring events, related to internally developed intangible assets, triggered by Alphabet Inc.’s decision not to proceed with the deprecation of third-party cookies in its Chrome browser.
(3) During the third quarter of 2025, the Company agreed to settle with the plaintiffs a legal matter for $7.0 million, subject to court approval, with one of the co-defendants agreeing to indemnify the Company for $5.5 million. Based on these agreements, the Company recorded a net probable loss of $1.5 million as of September 30, 2025.





36


The following table presents our Net Income and Adjusted EBITDA on a comparative basis:
Three Months EndedNine Months Ended
September 30, 2025September 30, 2024% changeSeptember 30, 2025September 30, 2024% change
(in thousands, except percentages)
Net Income
$40,077 $6,144 552%$103,008 $42,769 141%
Adjusted EBITDA$105,080 $82,001 28%$286,608 $246,110 16%
Net income increased $33.9 million, or 552%, for the three months ended September 30, 2025 compared to the three months ended September 30, 2024, and adjusted EBITDA increased $23.1 million, or 28%, for the three months ended September 30, 2025 compared to the three months ended September 30, 2024. The increase in net income and adjusted EBITDA was primarily due to an decrease in operating expenses and higher gross profit.
Net income increased $60.2 million, or 141%, for the nine months ended September 30, 2025 compared to the nine months ended September 30, 2024, and adjusted EBITDA increased $40.5 million, or 16%, for the nine months ended September 30, 2025 compared to the nine months ended September 30, 2024. The increase in net income and adjusted EBITDA was primarily due to higher gross profit.
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Liquidity and Capital Resources
Our cash and cash equivalents, and restricted cash at September 30, 2025 were held for working capital and general corporate purposes, which could include acquisitions, and amounted to $255.3 million as of September 30, 2025. The $(35.6) million decrease in cash and cash equivalents, and restricted cash compared to December 31, 2024, primarily resulted from a decrease of $(114.4) million in cash used for financing activities, a decrease of $(69.1) million in cash used for investing activities, partially offset by an increase of $150.5 million in cash provided by operating activities over the period. Our policy is to invest any cash in excess of our immediate requirements in investments designed to preserve the principal balance and provide liquidity. Accordingly, our cash and cash equivalents are invested primarily in demand deposit accounts that are currently providing only a minimal return.
As disclosed in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024, on September 27, 2022, the Company entered into a new five year Revolving Credit Facility (as amended, the "RCF") that allows immediate access to an additional €407.0 million ($477.9 million) of liquidity, which, combined with our cash position, marketable securities and treasury shares as of September 30, 2025, provides total liquidity above $810.5 million. Overall, we believe that our current financial liquidity, combined with our expected cash-flow generation in 2025, enables financial flexibility.
Share buy-back programs
For the nine months ended September 30, 2025, we have repurchased $115.4 million of shares. In 2024, we completed an additional $224.6 million share repurchase, and in 2023, we completed $125.0 million share repurchase.
All above programs have been implemented under our multi-year authorization granted by our board of directors. On January 2025, this authorization was extended to a total amount of up to $805.0 million. Other than these repurchase programs, we intend to retain all available funds and any future earnings to fund our growth.
Off-Balance Sheet Arrangements
We do not have any relationships with unconsolidated entities or financial partnerships, including entities sometimes referred to as structured finance or special purpose entities that are established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes. In addition, we do not engage in trading activities involving non-exchange traded contracts. We therefore believe that we are not materially exposed to any financing, liquidity, market or credit risk that could arise if we had engaged in these relationships.
Operating and Capital Expenditure Requirements
For the nine months ended September 30, 2025 and 2024, our net capital expenditures were $(74.2) million and $(53.2) million, respectively, primarily related to the acquisition of data center and server equipment, and capitalized software development costs. We expect our capital expenditures to remain at, or slightly above, 5% of revenue for 2025, as we plan to continue to build, reshape and maintain additional data center equipment capacity in all regions and we keep investing in our Commerce Media Platform.
We believe our existing cash balances will be sufficient to meet our anticipated cash requirements through at least the next 12 months.
Our future working capital requirements will depend on many factors, including the rate of our revenue growth, the amount and timing of our investments in personnel and capital equipment, and the timing and extent of our introduction of new products and product enhancements.
If our cash and cash equivalents balances and cash flows from operating activities are insufficient to satisfy our liquidity requirements, we may need to raise additional funds through equity, equity-linked or debt financing to support our operations, and such financings may not be available to us on acceptable terms, or at all. We may also seek to raise additional funds in the future to support potential acquisitions of businesses, technologies, assets or products.
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If we are unable to raise additional funds when needed, our operations and ability to execute our business strategy could be adversely affected. If we raise additional funds through the incurrence of indebtedness, such indebtedness would have rights that are senior to holders of our equity securities and could contain covenants that restrict our operations. Any additional equity financing will be dilutive to our shareholders.
Historical Cash Flows
The following table sets forth our cash flows for the nine months ended September 30, 2025 and September 30, 2024:
Nine Months Ended
September 30, 2025September 30, 2024
(in thousands)
Cash provided by operating activities
$150,544 $88,707 
Cash used in investing activities
$(69,123)$(58,966)
Cash used in financing activities
$(114,381)$(154,355)
Operating Activities
Cash provided by operating activities has typically been generated from net income and by changes in our operating assets and liabilities, particularly in the areas of accounts receivable and accounts payable and accrued expenses, adjusted for certain noncash and nonoperating expense items such as depreciation, amortization, equity awards compensation, deferred tax assets and income taxes.
For the nine months ended September 30, 2025, net cash provided by operating activities was 150.5 million, mostly consisted of net income adjusted for certain noncash and nonoperating items, such as amortization and provision expense of $97.1 million, and equity awards compensation expense of $52.0 million, partially offset by $(66.1) million of changes in working capital. The increase in cash flows from operating activities during the nine months ended September 30, 2025, compared to the same period in 2024, was mainly due to higher net income and improved working capital partially offset by income taxes paid.
Investing Activities
For the nine months ended September 30, 2025, net cash used for investing activities was 69.1 million, primarily driven by capitalized software development costs and the acquisition of data center and server equipment.
Cash used for investing activities increased during the nine months ended September 30, 2025, compared to the same period in 2024, due to higher software development costs.
Financing Activities
For the nine months ended September 30, 2025, net cash used for financing activities was 114.4 million, due to the repurchasing of shares of 115.4 million. The decrease in cash used for financing activities during the nine months ended September 30, 2025, compared to the same period in 2024, was mostly due to a decrease in the amount of shares repurchased.
Critical Accounting Policies and Estimates
There have been no material changes to our critical accounting policies and estimates from the information provided in Item 2, "Management's Discussion and Analysis of Financial Condition and Results of Operations," included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024.
Recently Issued Pronouncements
See "Recently Issued Accounting Standards" under Note 1, "Summary of Significant Accounting Policies," of the Notes to Unaudited Condensed Consolidated Financial Statements for a discussion of certain accounting standards that have been issued during 2025.
39


Item 3. Quantitative and Qualitative Disclosures About Market Risk

Market Risk
We are mainly exposed to foreign currency exchange rate fluctuations. There have been no material changes to our exposure to market risk during the nine months ended September 30, 2025.
    
For a description of our foreign exchange risk, please see "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations - B. Liquidity and Capital Resources" in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024.
A hypothetical 10% increase or decrease of the Pound Sterling, the Euro, the Japanese yen or the Brazilian real against the U.S. dollar would have impacted the Condensed Consolidated Statements of Income as follows:
Nine Months Ended
September 30, 2025September 30, 2024
(in thousands)
GBP/USD +10%-10%+10%-10%
Net income (loss) impact $383 $(383)$383 $(383)
Nine Months Ended
September 30, 2025September 30, 2024
(in thousands)
BRL/USD +10%-10%+10%-10%
Net income (loss) impact $87 $(87)$217 $(217)
Nine Months Ended
September 30, 2025September 30, 2024
(in thousands)
JPY/USD +10%-10%+10%-10%
Net income (loss) impact $7,826 $(7,826)$2,966 $(2,966)
Nine Months Ended
September 30, 2025September 30, 2024
(in thousands)
EUR/USD +10%-10%+10%-10%
Net income (loss) impact $4,988 $(4,988)$1,959 $(1,959)

Credit Risk and Trade Receivables
For a description of our trade receivables, please see "Note 4. Trade Receivables" in the Notes to the Unaudited Condensed Consolidated Financial Statements.

40


Item 4. Controls and Procedures
Disclosure Controls and Procedures
Based on their evaluation as of September 30, 2025, our management, including our Chief Executive Officer and Chief Financial Officer, concluded that our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act) were effective to provide reasonable assurance that (i) the information required to be disclosed in our reports filed or submitted under the Exchange Act are recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms, and (ii) such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.
Changes in Internal Control Over Financial Reporting
There were no changes in our internal control over financial reporting identified in management's evaluation pursuant to Rules 13a-15(d) or 15d-15(d) of the Exchange Act during the period covered by this Quarterly Report on Form 10-Q that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
Limitation on Effectiveness of Controls and Procedures
Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect that our disclosure controls and procedures or our internal controls will prevent all error and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within Criteo have been detected. These inherent limitations include the realities that judgments in decision making can be faulty and that breakdowns can occur because of simple error or mistake. Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies and procedures. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and may not be detected.

41


PART II
Item 1.    Legal Proceedings
For a discussion of our legal proceedings, refer to Note 14. Commitments and contingencies.
Item 1A. Risk Factors
You should carefully consider the risks described under the heading “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2024 and in our Quarterly Report on Form 10-Q for the quarter ended June 30, 2025. These risks and uncertainties are not the only ones we face. Additional risks and uncertainties that we are unaware of, or that we currently believe are not material, also may become important factors that affect us. If any such risks materialize, our business, financial condition and results of operations could be materially harmed and the trading price of our American Depositary Shares could decline. These risks are not exclusive and additional risks and uncertainties that we are unaware of, or that we currently believe are not material, also may become important factors that affect us. There have been no material changes to the Risk Factors described in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024 and in our Quarterly Report on Form 10-Q for the quarter ended June 30, 2025.


42


Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
Purchases of Equity Securities by the issuer and Affiliated Purchasers
The following table provides certain information with respect to our purchases of our ADSs during the last fiscal quarter of 2025:
Period
Total Number of Shares Purchased(1)
Average Price Paid per Share(2)
Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs(1)
Approximate Dollar Value of Shares That May Yet Be Purchased Under the Plans or Programs(1)
July 1 to 31, 2025— $— — $114,707,619 
August 1 to 31, 2025389,272 $24.13 389,272 $105,309,167 
September 1 to 30, 202566,416 $23.31 66,416 $103,760,379 
Total455,688 455,688 
(1) On January 31, 2025, the Board of Directors authorized an increase of the previously authorized share repurchase program from up to $630.0 million to up to $805.0 million of the Company’s outstanding American Depositary Shares.
(2) Weighted average price paid per share excludes any broker commissions paid.
Item 5. Other Information
Trading Plans
During the three months ended September 30, 2025, no directors or Section 16 officers of the Company adopted or terminated any Rule 10b5-1 trading arrangement or "non-Rule 10b5-1 trading arrangement," as each term is defined in Item 408 of Regulation S-K.

43


Item 6. Exhibits
Exhibit Index
Incorporated by Reference
ExhibitDescriptionSchedule/ FormFile
Number
ExhibitFile
Date
3.1
Update to By-laws (status) of Criteo S.A. (English Translation)
8-K001-361533.16/16/2025
31.1#
Certificate of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, as amended
31.2#
Certificate of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, as amended
32.1*
Certificate of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. §1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, as amended
101.INS
XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document.
101.SCH
XBRL Taxonomy Extension Schema Document
101.CAL
XBRL Taxonomy Extension Calculation Link base Document
101.DEF
XBRL Taxonomy Extension Definition Link base Document
101.LAB
XBRL Taxonomy Extension Labels Linkbase Document
101.PRE
XBRL Taxonomy Extension Presentation Linkbase Document
104
Cover Page Interactive Data File, formatted in Inline XBRL and contained in Exhibit 101.
#    Filed herewith.
*    Furnished herewith.
44


SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 CRITEO S.A.
 (Registrant)
By:
/s/ Sarah Glickman
Date: October 29, 2025
Name:Sarah Glickman
Title: Chief Financial Officer
 (Principal financial officer and duly authorized signatory)
45

FAQ

How did Criteo (CRTO) perform in Q3 2025?

Revenue was $469.7M (up 2%), gross profit $256.5M (up 11%), and net income $40.1M vs. $6.1M a year ago.

What drove margin expansion for Criteo in Q3 2025?

Traffic acquisition costs fell 6%, lifting gross profit and Contribution ex‑TAC to $288.1M (up 8%).

How did Criteo’s segments perform in Q3 2025?

Retail Media revenue rose to $67.1M (up 10%); Performance Media reached $402.5M (up 1%).

What was Criteo’s Adjusted EBITDA in Q3 2025?

Adjusted EBITDA was $105.1M, up 28% year over year.

What was operating cash flow for the quarter?

Criteo generated $89.6M in cash from operating activities in Q3 2025.

What are notable legal and subsequent events?

A $7.0M settlement (with $5.5M indemnification recorded) and an intention to redomicile to Luxembourg and directly list on Nasdaq, subject to approvals.

How many shares were outstanding most recently?

Shares outstanding were 52,549,158 as of October 24, 2025.
Criteo

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