Carvana (NYSE: CVNA) COO sells 50,000 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
CARVANA CO. Chief Operating Officer Benjamin E. Huston sold a total of 50,000 shares of Class A Common Stock in open-market transactions on July 1, 2026, at prices generally in the mid-$60s to low-$70s per share.
The filing shows separate sales at prices including $70.44, $69.22, $68.14, $67.49, $66.06, and $65.23, with individual trades executed within price ranges from $64.76 up to $70.72. In connection with restricted stock unit vesting, 7,014 shares were withheld to cover taxes.
After these transactions, Huston directly holds 458,755 shares of Carvana Class A Common Stock. The sales were carried out pursuant to a pre-established Rule 10b5-1 trading plan adopted on December 13, 2024, indicating the trades were pre-scheduled.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 50,000 shares ($3,427,285)
Net Sell
7 txns
Insider
HUSTON BENJAMIN E.
Role
Chief Operating Officer
Sold
50,000 shs ($3.43M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Tax Withholding | Class A Common Stock | 7,014 | $67.87 | $476K |
| Sale | Class A Common Stock | 2,560 | $65.23 | $167K |
| Sale | Class A Common Stock | 3,680 | $66.06 | $243K |
| Sale | Class A Common Stock | 5,038 | $67.49 | $340K |
| Sale | Class A Common Stock | 17,562 | $68.14 | $1.20M |
| Sale | Class A Common Stock | 8,200 | $69.22 | $568K |
| Sale | Class A Common Stock | 12,960 | $70.44 | $913K |
Holdings After Transaction:
Class A Common Stock — 508,755 shares (Direct, null)
Footnotes (1)
- Represents total number of shares of Class A Common Stock of the Issuer withheld for taxes upon vesting of restricted stock units pursuant to various awards. The reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 13, 2024 (the "10b5-1 Plan"). The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price. This transaction was executed in multiple trades at prices ranging from $64.76 to $65.73 inclusive. This transaction was executed in multiple trades at prices ranging from $65.77 to $66.76 inclusive. This transaction was executed in multiple trades at prices ranging from $66.77 to $67.76 inclusive. This transaction was executed in multiple trades at prices ranging from $67.77 to $68.76 inclusive. This transaction was executed in multiple trades at prices ranging from $68.77 to $69.76 inclusive. This transaction was executed in multiple trades at prices ranging from $69.77 to $70.72 inclusive.
Key Figures
Shares sold: 50,000 shares
Example sale price: $70.44 per share
Lowest reported trade range: $64.76–$65.73
+4 more
7 metrics
Shares sold
50,000 shares
Open-market sales of Class A Common Stock on July 1, 2026
Example sale price
$70.44 per share
One of several reported average prices for July 1, 2026 sales
Lowest reported trade range
$64.76–$65.73
Price range for one set of trades on July 1, 2026
Highest reported trade range
$69.77–$70.72
Price range for another set of trades on July 1, 2026
Tax-withheld shares
7,014 shares
Shares withheld to cover taxes on RSU vesting
Shares held after transactions
458,755 shares
Direct holdings of COO Benjamin Huston following reported trades
10b5-1 plan adoption date
December 13, 2024
Date Huston adopted pre-arranged trading plan for these sales
Key Terms
Rule 10b5-1 trading plan, restricted stock units, Class A Common Stock, volume weighted average sale price, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units financial
"withheld for taxes upon vesting of restricted stock units pursuant to various awards"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Class A Common Stock financial
"Represents total number of shares of Class A Common Stock of the Issuer withheld..."
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
volume weighted average sale price financial
"The price reported above reflects the volume weighted average sale price."
tax-withholding disposition financial
"Payment of exercise price or tax liability by delivering securities"
A tax-withholding disposition is an event or transaction—such as selling or transferring securities, exercising options, or receiving compensation—that triggers a requirement to hold back part of the payment and remit it to tax authorities. It matters to investors because it reduces the cash they receive immediately and can change the timing and amount of taxable income, like a cashier taking a portion of your sale proceeds to pay taxes before you get the rest.
FAQ
What insider transaction did Carvana (CVNA) report for Benjamin Huston?
Carvana reported that COO Benjamin E. Huston sold 50,000 shares of Class A Common Stock in open-market transactions on July 1, 2026. These trades were executed at multiple prices in the mid-$60s to low-$70s per share under a pre-established plan.
What does the tax withholding entry mean in the Carvana (CVNA) Form 4?
The Form 4 reports 7,014 shares of Class A Common Stock withheld to cover taxes upon vesting of restricted stock units. This tax-withholding disposition is coded as F and represents payment of tax obligations in shares, not an open-market sale for cash.