Carvana (CVNA) Chief Brand Officer has 1,892 shares withheld for tax obligations

Filing Impact

(Very High)

Filing Sentiment

(Neutral)

Form Type

Rhea-AI Filing Summary

Carvana Co. Chief Brand Officer Ryan S. Keeton reported a routine tax-related share disposition. On April 1, 2026, 1,892 shares of Class A Common Stock were withheld at $312.09 per share to cover taxes upon vesting of restricted stock units from various awards. After this withholding, Keeton directly held 71,394 shares of Class A Common Stock. This event reflects tax withholding tied to equity compensation rather than an open-market sale.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider KEETON RYAN S.

Role Chief Brand Officer

Type	Security	Shares	Price	Value
Tax Withholding	Class A Common Stock	1,892	$312.09	$590K

Holdings After Transaction: Class A Common Stock — 71,394 shares (Direct)

Footnotes (1)

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Key Figures

Shares withheld for taxes: 1,892 shares Withholding price per share: $312.09 per share Shares held after transaction: 71,394 shares +1 more

4 metrics

Shares withheld for taxes 1,892 shares Tax withholding upon RSU vesting on April 1, 2026

Withholding price per share $312.09 per share Price used for tax-withholding disposition

Shares held after transaction 71,394 shares Direct Class A Common Stock holdings after withholding

Tax-withholding transactions 1 transaction, 1,892 shares Form 4 transaction summary for tax withholding

Key Terms

restricted stock units, Class A Common Stock, tax-withholding disposition, vesting

4 terms

restricted stock units financial

"withheld for taxes upon vesting of restricted stock units pursuant to various awards"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Class A Common Stock financial

"shares of Class A Common Stock of the Issuer withheld for taxes"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

tax-withholding disposition financial

"transaction_action": "tax-withholding disposition""

A tax-withholding disposition is an event or transaction—such as selling or transferring securities, exercising options, or receiving compensation—that triggers a requirement to hold back part of the payment and remit it to tax authorities. It matters to investors because it reduces the cash they receive immediately and can change the timing and amount of taxable income, like a cashier taking a portion of your sale proceeds to pay taxes before you get the rest.

vesting financial

"withheld for taxes upon vesting of restricted stock units"

Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.

Form 4 Insider Transactions: What Each Field Means →

04/03/2026 - 04:29 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

KEETON RYAN S.

(Last)

(First)

(Middle)

C/O CARVANA CO.

300 E. RIO SALADO PARKWAY

(Street)

TEMPE

ARIZONA

85281

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
CARVANA CO. [ CVNA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Brand Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	04/01/2026		F		1,892⁽¹⁾	D	$312.09	71,394	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Represents total number of shares of Class A Common Stock of the Issuer withheld for taxes upon vesting of restricted stock units pursuant to various awards.

Remarks:

	/s/ Paul Breaux, by Power of Attorney for Ryan S. Keeton	04/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Carvana (CVNA) disclose for Ryan S. Keeton?

Carvana disclosed that Chief Brand Officer Ryan S. Keeton had 1,892 shares of Class A Common Stock withheld. The shares were used to satisfy tax obligations triggered when his restricted stock units vested under various equity awards.

Was the Carvana (CVNA) Form 4 transaction an open-market sale?

No, the Form 4 transaction was not an open-market sale. The 1,892 Carvana Class A shares were withheld by the company to cover tax liabilities upon vesting of restricted stock units, a standard administrative step for equity compensation.

How many Carvana (CVNA) shares were withheld for Ryan S. Keeton’s taxes?

A total of 1,892 shares of Carvana Class A Common Stock were withheld. The withholding occurred at a price of $312.09 per share to cover tax obligations arising from the vesting of restricted stock unit awards.

What is Ryan S. Keeton’s Carvana (CVNA) shareholding after this Form 4?

After the tax-related withholding, Ryan S. Keeton directly holds 71,394 shares of Carvana Class A Common Stock. This figure reflects his position following the 1,892-share disposition used to satisfy tax obligations from vested restricted stock units.

What does the “F” transaction code mean in this Carvana (CVNA) Form 4?

The “F” code denotes a tax-withholding disposition, not a market trade. It indicates that shares were delivered or withheld to pay the exercise price or tax liability associated with equity awards, such as restricted stock units vesting.

What triggered the tax withholding for Carvana (CVNA) executive Ryan S. Keeton?

The tax withholding was triggered by the vesting of restricted stock units granted under various awards. When these units vested, 1,892 shares of Carvana Class A Common Stock were withheld to satisfy Keeton’s related tax obligations.