CVNA Form 4: Ernest C. Garcia III Sells Over 900K Shares via 10b5-1 Plan
Rhea-AI Filing Summary
Ernest C. Garcia III, CEO and director of Carvana Co. (CVNA), sold a total of 921,926 Class A shares on 09/25/2025 under a pre-established Rule 10b5-1 trading plan adopted December 13, 2024. The reported sales were executed in multiple trades at volume-weighted average prices between approximately $355.83 and $367.73, with specific VWAPs reported for grouped trades (example: $356.32, $357.65, $358.62, up to $367.54).
The shares sold are held indirectly through two trusts for which Mr. Garcia serves as Investment Trustee and Co-Administrative Trustee: the Ernest Irrevocable 2004 Trust III and the Ernest C. Garcia III Multi-Generational Trust III. The Form 4 was signed by Paul Breaux by power of attorney on 09/29/2025.
Positive
- None.
Negative
- CEO and director executed large disposition: 921,926 Class A shares were sold on 09/25/2025.
- Material insider selling disclosed: Sales span VWAPs between approximately $355.83 and $367.73, indicating substantial share reduction by a senior insider.
Insights
TL;DR: Large preplanned insider sales of 921,926 shares were executed under a Rule 10b5-1 plan, disclosed with VWAP ranges.
The filing documents significant dispositions by the CEO and director totaling 921,926 Class A shares on a single date, executed in multiple trades with VWAPs spanning roughly $355.83 to $367.73. The sales were made pursuant to a Rule 10b5-1 trading plan adopted December 13, 2024, and the filer offered to provide detailed per-trade quantities and prices on request. From a market-impact perspective, the disclosure is clear about the mechanism (10b5-1) and price ranges but confirms substantial share reduction by an insider on that date.
TL;DR: Insider sales executed via an established 10b5-1 plan lower speculation risk but represent a sizeable disposition by a senior insider.
The reporting person holds indirect interests through two trusts where he serves as Investment Trustee and Co-Administrative Trustee; the Form 4 clarifies the indirect ownership structure. The explicit use of a Rule 10b5-1 plan and the offer to provide per-trade detail address compliance transparency. However, the magnitude—over 900,000 shares sold—warrants attention from governance and investor-relations perspectives given the reporting person’s executive and director roles.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 100 | $356.32 | $36K |
| Sale | Class A Common Stock | 100 | $356.32 | $36K |
| Sale | Class A Common Stock | 250 | $357.65 | $89K |
| Sale | Class A Common Stock | 250 | $357.65 | $89K |
| Sale | Class A Common Stock | 150 | $358.62 | $54K |
| Sale | Class A Common Stock | 150 | $358.62 | $54K |
| Sale | Class A Common Stock | 150 | $359.77 | $54K |
| Sale | Class A Common Stock | 150 | $359.77 | $54K |
| Sale | Class A Common Stock | 100 | $360.80 | $36K |
| Sale | Class A Common Stock | 100 | $360.80 | $36K |
| Sale | Class A Common Stock | 100 | $362.37 | $36K |
| Sale | Class A Common Stock | 100 | $362.37 | $36K |
| Sale | Class A Common Stock | 50 | $363.53 | $18K |
| Sale | Class A Common Stock | 50 | $363.53 | $18K |
| Sale | Class A Common Stock | 100 | $364.54 | $36K |
| Sale | Class A Common Stock | 100 | $364.54 | $36K |
| Sale | Class A Common Stock | 50 | $365.17 | $18K |
| Sale | Class A Common Stock | 50 | $365.17 | $18K |
| Sale | Class A Common Stock | 150 | $366.07 | $55K |
| Sale | Class A Common Stock | 150 | $366.07 | $55K |
| Sale | Class A Common Stock | 100 | $367.54 | $37K |
| Sale | Class A Common Stock | 100 | $367.54 | $37K |
| holding | Class A Common Stock | -- | -- | -- |
Footnotes (1)
- The reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 13, 2024. The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price. This transaction was executed in multiple trades at prices ranging from $355.83 to $356.65, inclusive. These shares of Class A Common Stock are held directly by the Ernest Irrevocable 2004 Trust III (the "Irrevocable Trust"). The Reporting Person is the Investment Trustee and Co-Administrative Trustee of the Irrevocable Trust. These shares of Class A Common Stock are held directly by the Ernest C. Garcia III Multi-Generational Trust III (the "Multi-Generational Trust"). The Reporting Person is the Investment Trustee and Co-Administrative Trustee of the Multi-Generational Trust. This transaction was executed in multiple trades at prices ranging from $357.20 to $357.95, inclusive. This transaction was executed in multiple trades at prices ranging from $358.40 to $358.96, inclusive. This transaction was executed in multiple trades at prices ranging from $359.64 to $359.99, inclusive. This transaction was executed in multiple trades at prices ranging from $360.67 to $360.93, inclusive. This transaction was executed in multiple trades at prices ranging from $361.92 to $362.81, inclusive. This transaction was executed in multiple trades at prices ranging from $364.38 to $364.69, inclusive. This transaction was executed in multiple trades at prices ranging from $365.78 to $366.43, inclusive. This transaction was executed in multiple trades at prices ranging from $367.34 to $367.73, inclusive.