[144] Dayforce, Inc. SEC Filing

Rhea-AI Filing Summary

Equitable Holdings, Inc. (EQH) filed a Form 144 disclosing a proposed insider sale under Rule 144.

• Seller & broker: Mark Pearson (per past-sale table) intends to sell 30,000 common shares through Morgan Stanley Smith Barney LLC.
• Market value: At the reference price, the shares are valued at $1,602,300.
• Sale timing & venue: Target date 07/15/2025; shares to be sold on the NYSE.
• Outstanding shares: 303,895,221; the proposed sale equals roughly 0.01 % of shares outstanding.
• Prior activity: The same account executed four 10b5-1 sales over the last three months, totaling 60,000 shares for gross proceeds of ≈ $3.18 million.
• Source of shares: 20,000 shares were acquired via option exercise on 07/15/2025; 10,000 via RSUs on 02/14/2022.

No additional financial metrics, earnings data, or business updates were provided; the filing is limited to disclosure of planned insider transactions.

Positive

• Transparent 10b5-1 plan indicates the sale is pre-scheduled, reducing concerns of opportunistic trading.

Negative

• Continued insider selling (90 k shares in 3 months) may signal limited confidence and could pressure near-term sentiment.

Insights

Insider Transactions Analyst

TL;DR: Routine-size insider sale (0.01 % float); modest negative sentiment, immaterial fundamental impact.

The Form 144 reveals a forthcoming 30 k-share sale worth ~$1.6 M, following 60 k shares already sold in the prior quarter. While serial selling can raise eyebrows, the cumulative 90 k shares represent just 0.03 % of EQH’s 303.9 M shares outstanding, limiting dilution or supply risk. Use of a 10b5-1 plan and transparent Rule 144 notice suggest pre-planned diversification rather than reactive selling. Absent any new adverse operational data, I view the filing as neutral to slightly negative: it may pressure sentiment but is unlikely to shift valuation multiples.

Portfolio Manager

TL;DR: Insider cashes out $1.6 M; scale too small to alter portfolio stance.

From an allocation viewpoint, a 30 k-share dump on a >300 M-share base is noise. Liquidity on NYSE should absorb it without affecting spreads. Nonetheless, repeated insider selling can weigh on perception of forward prospects, especially lacking offsetting insider buys. Investors may monitor if additional Form 144s surface. I assign minimal fundamental impact but note a marginal uptick in sentiment risk.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	2000	110020.00	159881069	07/15/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	06/30/2023	Restricted Stock	ISSUER			1725	06/30/2023	Not Applicable
Common	02/24/2023	Restricted Stock	ISSUER			275	02/24/2023	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
STEPHEN H HOLDRIDGE 3311 East Old Shakopee Road Minneapolis MN 55425	Common	06/13/2025	2000	116000.00
STEPHEN H HOLDRIDGE 3311 East Old Shakopee Road Minneapolis MN 55425	Common	06/03/2025	2000	116400.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many Equitable Holdings (EQH) shares are proposed for sale in the Form 144?

The filing covers 30,000 common shares.

What is the estimated market value of the EQH shares to be sold?

The aggregate market value is $1,602,300.

When is the planned sale date for the EQH Form 144 transaction?

The approximate sale date disclosed is 07/15/2025.

What percentage of EQH’s outstanding shares does this sale represent?

About 0.01 % of the 303,895,221 shares outstanding.

How many shares has the filer sold in the past three months?

Past 10b5-1 sales total 60,000 shares with gross proceeds of roughly $3.18 million.

Which broker will handle the proposed EQH share sale?

Morgan Stanley Smith Barney LLC, Executive Financial Services division.