[Form 4] Dayforce, Inc. Insider Trading Activity
Dayforce, Inc. (DAY) insider transaction: Stephen H. Holdridge, President and COO, sold 2,000 shares of the company's common stock on 09/15/2025 at $68.95 per share under a Rule 10b5-1 trading plan adopted March 4, 2025. After the sale he beneficially owns 186,811 shares, which the filing notes include 126,544 unvested restricted stock units. The sale was executed pursuant to a pre-established trading plan and reported on Form 4 by an attorney-in-fact on 09/17/2025.
- Transaction executed under a Rule 10b5-1 plan, indicating the sale was pre-arranged (adopted March 4, 2025).
- Filing shows compliance with disclosure procedures, reported by attorney-in-fact and signed on 09/17/2025.
- Insider sold 2,000 shares at $68.95 on 09/15/2025.
- A large portion of reported holdings (126,544 shares) are unvested restricted stock units, limiting immediate liquidity of the reported beneficial ownership.
Insights
TL;DR: Officer sold a small number of shares under a pre-set 10b5-1 plan; overall reported beneficial ownership remains substantial.
The reported 2,000-share sale at $68.95 was effected under a Rule 10b5-1 plan, indicating the transaction was pre-arranged rather than opportunistic. Post-transaction beneficial ownership of 186,811 shares includes 126,544 unvested restricted stock units, so a large portion is not yet transferable. For investors, the key factual points are the use of a 10b5-1 plan and the split between vested and unvested holdings; neither item alone provides evidence of a change in company fundamentals.
TL;DR: Governance practice followed: sale routed through attorney-in-fact and disclosed promptly on Form 4.
The filing shows compliance with disclosure rules and the use of an accepted insider trading defense (Rule 10b5-1), adopted March 4, 2025. The signature by an attorney-in-fact and the remarks section document proper execution and disclosure. The presence of substantial unvested RSUs in the reported beneficial ownership highlights ongoing executive compensation linkages to company performance.