Digital Brands CEO buys 618K DBGI shares at $1.13

Digital Brands Group, Inc. director and CEO John Hilburn Davis IV reported an open-market purchase of 618,333 shares of Common Stock at $1.13 per share.

Rhea-AI Filing Summary

Digital Brands Group, Inc. director and CEO John Hilburn Davis IV reported an open-market purchase of 618,333 shares of Common Stock at $1.13 per share. After this transaction on June 10, 2026, he directly owns 688,461 shares in total.

Insights

Equity markets analyst

CEO made a sizable open-market share purchase, increasing his direct stake.

The CEO of Digital Brands Group, Inc., John Hilburn Davis IV, executed an open-market purchase of 618,333 Common Stock shares at $1.13 each. Open-market buys generally reflect a deliberate decision to commit personal capital at prevailing prices.

Following this transaction, he directly holds 688,461 shares, indicating that the newly purchased shares represent a substantial addition to his reported position. The filing shows no concurrent derivative exercises or sales, so this is a straightforward net share increase.

Insider Trade Summary

Net Buyer: 618,333 shares

Net Buy 1 txn

Insider DAVIS JOHN HILBURN IV

Role CEO

Bought 618,333 shs ($699K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	618,333	$1.13	$699K

Holdings After Transaction: Common Stock — 688,461 shares (Direct)

Key Figures

Shares purchased: 618,333 shares Purchase price: $1.13 per share Total holdings after trade: 688,461 shares +2 more

5 metrics

Shares purchased 618,333 shares Open-market purchase on June 10, 2026

Purchase price $1.13 per share Price for Common Stock in the transaction

Total holdings after trade 688,461 shares Direct ownership reported after purchase

Net buy shares 618,333 shares NetBuySellShares in transactionSummary

Buy transactions count 1 Number of buy transactions in filing

Key Terms

open-market purchase, Common Stock, Form 4, net-buy

4 terms

open-market purchase financial

"transaction_action": "open-market purchase""

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Common Stock financial

""security_title": "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 regulatory

"INSIDER FILING DATA (Form 4):"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

net-buy financial

""netBuySellDirection": "net-buy""

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Digital Brands Group (DBGI) report on this Form 4?

Digital Brands Group reported that CEO and director John Hilburn Davis IV completed an open-market purchase of 618,333 shares of Common Stock. The shares were bought on June 10, 2026, and the transaction was disclosed as a routine Form 4 insider filing.

How many Digital Brands Group (DBGI) shares did the CEO buy and at what price?

The CEO bought 618,333 shares of Digital Brands Group Common Stock at a price of $1.13 per share. This transaction was classified as an open-market purchase, meaning it was executed at prevailing market prices rather than as part of an option exercise.

What are John Hilburn Davis IV’s total DBGI holdings after this transaction?

After the reported purchase, John Hilburn Davis IV directly owns 688,461 shares of Digital Brands Group Common Stock. This total includes the 618,333 shares acquired in the June 10, 2026 transaction, as disclosed in the Form 4 insider report.

Was the Digital Brands Group (DBGI) Form 4 transaction a purchase or a sale?

The Form 4 shows a purchase, not a sale. CEO John Hilburn Davis IV executed an open-market acquisition of 618,333 Common Stock shares, coded as “P” for purchase, increasing his direct ownership position rather than reducing it.

Did the Digital Brands Group (DBGI) CEO exercise options in this Form 4 filing?

No option exercises are listed in this Form 4. The filing shows only a non-derivative open-market purchase of Common Stock, with no derivative transactions or exercises reported in the derivativeSummary or transactionSummary sections.

How large is the net share change in this Digital Brands Group (DBGI) insider trade?

The net change is an increase of 618,333 shares, corresponding exactly to the open-market purchase. The transactionSummary section reports netBuySellShares of 618,333 with a net-buy direction, confirming there were no offsetting sales or dispositions in this filing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 06/12/2026 - 02:31 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

DAVIS JOHN HILBURN IV

(Last) (First) (Middle)

350 TEXAS AVE, SUITE 250

(Street)

ROUND ROCK TEXAS 78664

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Digital Brands Group, Inc. [ DBGI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/10/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/10/2026		P		618,333	A	$1.13	688,461	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

On June 10, 2026, the Reporting Person acquired 618,333 shares of Common Stock through open market purchases at an average of $1.13 per share.

	/s/ John Hilburn Davis IV	06/12/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)