Designer Brands SVP sells 19,498 shares

Designer Brands Inc. (DBI) had its SVP, Controller & PAO, Mark Haley, report two open-market sales of Class A common shares.

Available on EDGAR 09/15/2026 - 04:42 PM EDT Accepted by SEC EDGAR 09/15/2026 - 04:41 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Designer Brands Inc. (DBI) had its SVP, Controller & PAO, Mark Haley, report two open-market sales of Class A common shares. On September 11, 2026, he sold 1,800 shares at a weighted-average price of $6.0128 per share, and on September 14, 2026, he sold 17,698 shares at a weighted-average price of $6.3678 per share. The filing notes that no Rule 10b5-1 trading plan is reported and offers detailed price breakdowns on request.

Insider Trade Summary

Net Seller: 19,498 shares

Net Sell 2 txns

Insider Haley Mark

Role SVP, Controller & PAO

Sold 19,498 shs ($124K)

Share of Position Sold 100%

Type	Security	Shares	Price	Value
Sale	Class A Common Shares F2	17,698	$6.3678	$113K
Sale	Class A Common Shares F1	1,800	$6.0128	$11K

Holdings After Transaction: Class A Common Shares — 0 shares (Direct)

Holdings Before and After: Class A Common Shares, 19,498 to 0 shares (Direct)

Footnotes (2)

1. F1. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $6.00 to $6.05. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
2. F2. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $6.085 to $6.55. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.

Key Figures

Shares sold September 11, 2026: 1,800 shares Weighted-average price September 11, 2026: $6.0128 per share Shares sold September 14, 2026: 17,698 shares +2 more

5 metrics

Shares sold September 11, 2026 1,800 shares Open-market sale of Class A Common Shares

Weighted-average price September 11, 2026 $6.0128 per share Prices ranged from $6.00 to $6.05

Shares sold September 14, 2026 17,698 shares Open-market sale of Class A Common Shares

Weighted-average price September 14, 2026 $6.3678 per share Prices ranged from $6.085 to $6.55

Total shares sold 19,498 shares Combined across both September 2026 transactions

Key Terms

weighted average of the sale price, open market or private transaction, Class A Common Shares

3 terms

weighted average of the sale price financial

"Price represents a weighted average of the sale price"

open market or private transaction market

"Sale in open market or private transaction"

Class A Common Shares financial

"security titled Class A Common Shares"

A Class A common share is a specific type of ordinary company share that represents an ownership stake and usually carries particular voting rights or payout priorities compared with other share classes. For investors it matters because those differences affect how much influence you have over company decisions, how dividends or liquidation proceeds might be distributed, and how easily the shares trade — like choosing between car models where one has extra features (more control) and another focuses on price or availability (liquidity).

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did DBI executive Mark Haley report in this Form 4?

He reported two open-market sales of Designer Brands Inc. Class A common shares: 1,800 shares on September 11, 2026, and 17,698 shares on September 14, 2026, for a total of 19,498 shares sold.

At what prices were the DBI shares sold by Mark Haley?

The September 11, 2026 sale used a weighted-average price of $6.0128 per share, with actual prices ranging from $6.00 to $6.05. The September 14, 2026 sale used a weighted-average price of $6.3678, with prices ranging from $6.085 to $6.55.

How many Designer Brands (DBI) shares did Mark Haley sell in total?

Across both reported transactions, Mark Haley sold a total of 19,498 Class A common shares of Designer Brands Inc., based on 1,800 shares sold on September 11, 2026 and 17,698 shares sold on September 14, 2026.

Were Mark Haley’s DBI share sales under a Rule 10b5-1 trading plan?

No. The Form 4 indicates the Rule 10b5-1 checkbox is not affirmed, so no Rule 10b5-1 trading plan is reported for these transactions.

Does the Form 4 disclose Mark Haley’s remaining DBI share holdings?

No specific post-transaction share balance is provided for these sales; the entries for total shares following the transactions are left blank in the reported data.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Haley Mark

(Last) (First) (Middle)

810 DSW DRIVE

(Street)

COLUMBUS OHIO 43219

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Designer Brands Inc. [ DBI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, Controller & PAO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/11/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Shares	09/11/2026		S		1,800	D	$6.0128(1)	17,698	D
Class A Common Shares	09/14/2026		S		17,698	D	$6.3678(2)	0.0000	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $6.00 to $6.05. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.

2. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $6.085 to $6.55. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.

	Lisa Yerrace, Attorney-in-Fact	09/15/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)