Designer Brands insider sells 142,277 shares around $8 each

Designer Brands Inc. reported an insider stock sale by a director and vice chair/chief product officer.

Rhea-AI Filing Summary

Designer Brands Inc. reported an insider stock sale by a director and vice chair/chief product officer. On 12/11/2025, the reporting person sold 142,277 Class A common shares in an open market transaction coded as a sale. The weighted average sale price was about $8.06 per share, with individual trades executed between $8.00 and $8.495 per share. After this transaction, the insider continued to beneficially own 306,690 Class A common shares, held directly.

Insider Trade Summary

Net Seller: 142,277 shares

Net Sell 1 txn

Insider Ferree Deborah L

Role V. Chair; Ch Product Off

Sold 142,277 shs ($1.15M)

Type	Security	Shares	Price	Value
Sale	Class A Common Shares	142,277	$8.06	$1.15M

Holdings After Transaction: Class A Common Shares — 306,690 shares (Direct)

Footnotes (1)

1. F1. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $8.00 to $8.495. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Designer Brands Inc. (DBI) disclose in this Form 4?

The filing reports that a director and officer of Designer Brands Inc. sold 142,277 Class A common shares on 12/11/2025 in an open market sale.

At what price were the Designer Brands (DBI) shares sold in this insider trade?

The insider sale occurred at a weighted average price of $8.06 per share, with individual trades executed between $8.00 and $8.495 per share.

How many Designer Brands (DBI) shares does the insider own after this transaction?

Following the reported sale, the insider beneficially owns 306,690 Class A common shares, held in direct ownership.

What is the role of the reporting person at Designer Brands Inc. (DBI)?

The reporting person is a director and an officer of Designer Brands Inc., listed with the title Vice Chair; Chief Product Officer.

Does this Designer Brands (DBI) Form 4 involve derivative securities or options?

The excerpt shows an entry only in Table I for non-derivative Class A common shares, with no derivative securities reported in Table II.

How is the sale price detail for the Designer Brands (DBI) insider trade handled?

The filing notes the price is a weighted average and states that, upon request by SEC staff, the issuer, or a security holder, the insider will provide the number of shares sold at each separate price between $8.00 and $8.495.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Accepted by SEC EDGAR 12/12/2025 - 04:12 PM EST Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ferree Deborah L

(Last) (First) (Middle)

810 DSW DRIVE

(Street)

COLUMBUS OH 43219

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Designer Brands Inc. [ DBI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	V. Chair; Ch Product Off

3. Date of Earliest Transaction (Month/Day/Year)
12/11/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Shares	12/11/2025		S		142,277	D	$8.06(1)	306,690	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $8.00 to $8.495. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.

	Katherine Alfano, Attorney-in-Fact	12/12/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.