Disney (NYSE: DIS) finance EVP sells 7,238 shares in preset plan
Rhea-AI Filing Summary
Walt Disney Co executive Brent Woodford (EVP, Control, Financial Planning & Tax) reported an option exercise and share sale in Disney (DIS). On August 14, 2026, he exercised 7,238 stock options at an exercise price of $105.21 per share, acquiring the same number of Disney common shares. He then sold 7,238 shares at a price of $105.31 per share. After the option exercise, he held 14,472 stock options directly. Indirect holdings include 100 shares held by his spouse in an IRA and 293.747 shares in The Walt Disney Stock Fund within a 401(k) Plan as of August 14, 2026. These transactions were carried out under a Rule 10b5-1(c) trading plan adopted on February 24, 2026, and the option award is reported as fully vested.
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Insider Trade Summary 10b5-1
Exercise and Sale: 7,238 shares ($723.80 approx. pre-tax spread)
Exercise and Sale
5 txns
Insider
WOODFORD BRENT
Role
EVP, Control, Fin Plan & Tax
Sold
7,238 shs ($762K)
Approx. gross sale proceeds
$762K
Approx. exercise cost
$762K
Approx. pre-tax spread
$723.80
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Stock Option (Right-to-Buy) F1, F3 | 7,238 | $0.00 | $0.00 |
| Exercise | Disney Common Stock F1 | 7,238 | $105.21 | $762K |
| Sale | Disney Common Stock F1 | 7,238 | $105.31 | $762K |
| holding | Disney Common Stock | -- | -- | -- |
| holding | Disney Common Stock F2 | -- | -- | -- |
Holdings After Transaction:
Stock Option (Right-to-Buy) — 14,472 shares (Direct);
Disney Common Stock — 62,323 shares (Direct);
Disney Common Stock — 100 shares (Indirect, By Spouse in IRA);
Disney Common Stock — 293.747 shares (Indirect, By 401(k))
Footnotes (3)
- F1. The transaction reported on this Form 4 was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) previously adopted by the reporting person on February 24, 2026.
- F2. Shares held in The Walt Disney Stock Fund as of August 14, 2026. The Fund is one investment option in the 401(k) Plan and contains Company matching contributions.
- F3. The award is fully vested.
Key Figures
Options Exercised: 7,238 shares
Exercise Price: $105.21 per share
Shares Sold: 7,238 shares
+5 more
8 metrics
Options Exercised
7,238 shares
Stock options exercised on August 14, 2026
Exercise Price
$105.21 per share
Exercise price of stock options for 7,238 shares
Shares Sold
7,238 shares
Disney common stock sold on August 14, 2026
Sale Price
$105.31 per share
Price for 7,238 Disney common shares sold
Options Held After Transaction
14,472 options
Direct stock option holdings following the exercise
Indirect Spousal IRA Holdings
100 shares
Disney common stock held by spouse in IRA
401(k) Disney Stock Fund Holdings
293.747 shares
Units in The Walt Disney Stock Fund as of August 14, 2026
Option Expiration Date
December 21, 2026
Expiration of the exercised stock option award
Key Terms
Rule 10b5-1(c), Stock Option (Right-to-Buy), 401(k) Plan, The Walt Disney Stock Fund
4 terms
Rule 10b5-1(c) regulatory
"intended to satisfy the affirmative defense conditions of Rule 10b5-1(c)"
Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.
Stock Option (Right-to-Buy) financial
"security_title: Stock Option (Right-to-Buy)"
401(k) Plan financial
"The Fund is one investment option in the 401(k) Plan"
A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.
The Walt Disney Stock Fund financial
"Shares held in The Walt Disney Stock Fund as of August 14, 2026"
FAQ
What transactions did DIS executive Brent Woodford report on this Form 4?
Brent Woodford reported exercising 7,238 stock options at $105.21 per share and then selling 7,238 Disney common shares at $105.31 per share on August 14, 2026, as part of a pre-established trading plan.
What stock options did Brent Woodford exercise in this DIS Form 4?
Woodford exercised 7,238 stock options with an exercise price of $105.21 per share, converting them into Disney common stock. The related award is described as fully vested, and 14,472 options remained held directly after this transaction.
Were Brent Woodford’s DIS transactions made under a Rule 10b5-1 plan?
Yes. The filing states the transactions were made under a Rule 10b5-1(c) contract or plan adopted on February 24, 2026. This indicates the trades were pre-arranged, which can limit the informational value of their timing.
What option position remained after Brent Woodford’s DIS option exercise?
After exercising options for 7,238 shares, Woodford’s remaining option holdings are reported as 14,472 stock options directly owned. The underlying award is noted as fully vested, meaning it is no longer subject to vesting conditions.
AI-generated analysis. How Rhea-AI works. Not financial advice.
