[Form 4] DELUXE CORP Insider Trading Activity
Deluxe Corp (DLX) insider purchase reported. William C. Zint, Senior Vice President and Chief Financial Officer, acquired 175 shares of Deluxe common stock on 09/10/2025 at a price of $19.13 per share pursuant to a 10b5-1 trading plan adopted on December 11, 2023. After the transaction, Mr. Zint beneficially owned 22,252 shares. The Form 4 was signed by an attorney-in-fact on 09/12/2025. The filing discloses a routine, small-scale purchase under an established plan; no options, derivative transactions, or additional material terms are included.
- Insider purchase disclosed: CFO William C. Zint acquired 175 shares, showing participation in the company's stock under an established plan.
- Transaction governed by 10b5-1 plan: The purchase was made pursuant to a plan adopted on December 11, 2023, indicating compliance with insider-trading protocols.
- None.
Insights
TL;DR: CFO purchased a small number of shares under a pre-set 10b5-1 plan; transaction appears routine and non-material.
The reported purchase of 175 shares at $19.13 under a 10b5-1 plan indicates a scheduled acquisition rather than opportunistic insider buying. With total beneficial ownership of 22,252 shares, the trade represents a very small percentage of holdings and is unlikely to be material to Deluxe's capitalization or to signal a change in management view. The filing provides clear transaction date, price, and plan adoption date, and shows no derivative activity.
TL;DR: Transaction consistent with compliance practices; documented 10b5-1 plan reduces risk of improper timing.
The disclosure that the purchase was made pursuant to a 10b5-1(c) plan adopted on December 11, 2023, suggests adherence to an affirmative defense framework for insider trades. The signature by an attorney-in-fact is routine for Form 4 filings. Given the small share count and lack of other transactions or amendments, this filing reflects routine governance and compliance activity rather than a strategic corporate event.