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[Form 4] DELUXE CORP Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
4
Rhea-AI Filing Summary

Deluxe Corp (DLX) insider purchase reported. William C. Zint, Senior Vice President and Chief Financial Officer, acquired 175 shares of Deluxe common stock on 09/10/2025 at a price of $19.13 per share pursuant to a 10b5-1 trading plan adopted on December 11, 2023. After the transaction, Mr. Zint beneficially owned 22,252 shares. The Form 4 was signed by an attorney-in-fact on 09/12/2025. The filing discloses a routine, small-scale purchase under an established plan; no options, derivative transactions, or additional material terms are included.

Positive
  • Insider purchase disclosed: CFO William C. Zint acquired 175 shares, showing participation in the company's stock under an established plan.
  • Transaction governed by 10b5-1 plan: The purchase was made pursuant to a plan adopted on December 11, 2023, indicating compliance with insider-trading protocols.
Negative
  • None.

Insights

TL;DR: CFO purchased a small number of shares under a pre-set 10b5-1 plan; transaction appears routine and non-material.

The reported purchase of 175 shares at $19.13 under a 10b5-1 plan indicates a scheduled acquisition rather than opportunistic insider buying. With total beneficial ownership of 22,252 shares, the trade represents a very small percentage of holdings and is unlikely to be material to Deluxe's capitalization or to signal a change in management view. The filing provides clear transaction date, price, and plan adoption date, and shows no derivative activity.

TL;DR: Transaction consistent with compliance practices; documented 10b5-1 plan reduces risk of improper timing.

The disclosure that the purchase was made pursuant to a 10b5-1(c) plan adopted on December 11, 2023, suggests adherence to an affirmative defense framework for insider trades. The signature by an attorney-in-fact is routine for Form 4 filings. Given the small share count and lack of other transactions or amendments, this filing reflects routine governance and compliance activity rather than a strategic corporate event.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Zint William C

(Last) (First) (Middle)
801 MARQUETTE AVE. S.

(Street)
MINNEAPOLIS MN 55402

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
DELUXE CORP [ DLX ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
SVP, Chief Financial Officer
3. Date of Earliest Transaction (Month/Day/Year)
09/10/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/10/2025(1) P 175 A $19.13 22,252 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Transaction made pursuant to a 10b5-1(c) plan adopted by Mr. Zint on December 11, 2023.
Remarks:
/s/ Kortney Q. Nordrum, Attorney in Fact 09/12/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did William C. Zint report in the DLX Form 4?

Mr. Zint reported acquiring 175 shares of Deluxe common stock on 09/10/2025 at $19.13 per share, resulting in beneficial ownership of 22,252 shares.

Was the DLX transaction part of a trading plan?

Yes. The transaction was made pursuant to a 10b5-1(c) plan adopted by Mr. Zint on December 11, 2023.

Does the Form 4 show any derivative or option transactions for DLX?

No. The filing discloses only a non-derivative purchase of common stock; no options, warrants, or other derivatives are reported.

Who signed the Form 4 for the DLX filing and when?

The Form 4 was signed by Kortney Q. Nordrum, Attorney in Fact on 09/12/2025.

How material is the reported DLX insider purchase?

The purchase of 175 shares represents a small, routine transaction relative to the reported beneficial ownership of 22,252 shares and contains no additional material terms in the filing.
Deluxe Corp

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