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[Form 4] DOMO, INC. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

DOMO, Inc. insider reported transactions and holdings for Reporting Person James Joshua G. On 09/20/2025 the filer disposed of 32,926 shares of Class B Common Stock at $18.20 per share, with the filing indicating those shares were withheld to satisfy tax withholding on vested restricted stock units. After the transaction the Reporting Person directly owned 1,545,287 shares of Class B Common Stock. The filing also reports significant indirect holdings: 116,600 Class B shares held in the James Family Charitable Remainder Trust, 429,810 in Cocolalla, LLC, 2,143 held by spouse, and 10,000 in Cinnamon Birch LLC. Additionally, 3,263,659 Class B shares are reportable as underlying shares via convertible Class A common stock held by Cocolalla, LLC. The form was signed by an attorney-in-fact on 09/23/2025.

Positive
  • Transparency of tax-related disposition is explicitly stated, clarifying the nature of the 32,926-share transaction.
  • Substantial retained ownership remains with the Reporting Person: 1,545,287 direct Class B shares plus sizable indirect holdings.
Negative
  • High concentration of ownership in related trusts and manager-controlled entities increases related-party influence over corporate votes.
  • No open-market sale details are provided, limiting clarity on insider liquidity intentions beyond tax withholding.

Insights

TL;DR: Routine tax-related disposition of vested RSUs; reporting reflects concentrated insider ownership across direct and indirect vehicles.

The 09/20/2025 disposition of 32,926 Class B shares at $18.20 is identified as withholding for tax obligations tied to RSU vesting rather than an open-market sale, which limits immediate liquidity signal interpretation. The Reporting Person retains substantial direct and indirect economic exposure to DOMO, with 1.55 million direct Class B shares and multiple indirect holdings through trusts and LLCs. The conversion feature noted for Class A to Class B indicates additional potential voting/economic exposure via Cocolalla, LLC. Overall, this filing documents ownership structure and a routine tax-related disposition rather than a strategic divestiture.

TL;DR: Disclosure clarifies insider's control and related-party holdings; no governance changes or departures reported.

The Form 4 discloses both direct and indirect beneficial ownership concentrated among family trusts and manager-controlled entities, which is material for governance transparency. The manager role over Cocolalla, LLC with voting and dispositive power is explicitly noted, confirming control over 3,263,659 underlying Class B shares. The reported withholding for taxes is a common administrative action and the filing contains no indication of director or officer role change. For governance assessment, this filing updates the ownership ledger but does not signal governance shifts.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
James Joshua G

(Last) (First) (Middle)
C/O DOMO, INC.
802 E. 1050 S.

(Street)
AMERICAN FORK UT 84003

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
DOMO, INC. [ DOMO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
Founder and CEO
3. Date of Earliest Transaction (Month/Day/Year)
09/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class B Common Stock 09/20/2025 F 32,926(1) D $18.2 1,545,287 D
Class B Common Stock 116,600 I James Family Charitable Remainder Trust
Class B Common Stock 429,810 I Cocolalla, LLC
Class B Common Stock 2,143 I By spouse
Class B Common Stock 10,000 I Cinnamon Birch LLC
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Class A Common Stock (2) (2) (2) Class B Common Stock 3,263,659 3,263,659 I Cocolalla, LLC(3)
Explanation of Responses:
1. Shares withheld for payment of tax liability upon vesting of restricted stock units.
2. The Class A Common Stock is convertible into shares of Class B Common Stock on a one to one basis at any time at the election of the Reporting Person and has no expiration date.
3. The reported securities are held of record by Cocolalla, LLC. The Reporting Person is the Manager of Cocolalla, LLC with voting and dispositive power over the shares.
Remarks:
/s/ Alexis Coll, attorney-in-fact 09/23/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did the DOMO (DOMO) insider report on 09/20/2025?

The filing reports a disposition of 32,926 Class B Common Stock shares on 09/20/2025 at $18.20 per share, withheld to satisfy tax obligations on vested RSUs.

How many Class B shares does the Reporting Person directly own after the transaction?

After the reported transaction the Reporting Person directly owns 1,545,287 Class B Common Stock shares.

What indirect holdings does the Form 4 disclose for DOMO (DOMO)?

Indirect holdings include 116,600 shares in the James Family Charitable Remainder Trust, 429,810 in Cocolalla, LLC, 2,143 by spouse, and 10,000 in Cinnamon Birch LLC.

Does the filing indicate any derivative or convertible holdings for DOMO (DOMO)?

Yes. The filing states Class A Common Stock is convertible one-for-one into Class B Common Stock and records 3,263,659 Class B-equivalent shares held of record by Cocolalla, LLC.

Who signed the Form 4 and when was it signed?

The form was signed by an attorney-in-fact, /s/ Alexis Coll, on 09/23/2025.
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Software - Application
Services-prepackaged Software
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United States
AMERICAN FORK