Domo Recognized in Snowflake's Fourth Annual Modern Marketing Data Stack Report as "One to Watch"
Rhea-AI Summary
Domo (Nasdaq: DOMO) has been recognized as a "Business Intelligence One to Watch" in Snowflake's Modern Marketing Data Stack Report 2026. The fourth annual report analyzed over 11,100 Snowflake customers to evaluate marketing technology adoption trends, focusing on AI, privacy, and data gravity's impact on Martech and Adtech evolution.
Domo's AI and data products platform was highlighted for delivering real-time insights into campaign performance, customer behavior, and marketing ROI through the Snowflake AI Data Cloud. The recognition underscores Domo's collaboration with Snowflake in enabling customers to integrate, transform, and analyze data while maintaining governance and scalability.
Positive
- Recognition as 'Business Intelligence One to Watch' in Snowflake's influential marketing report
- Platform capabilities validated through analysis of 11,100+ Snowflake customers
- Strategic partnership with Snowflake enhancing data integration and analysis capabilities
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, DOMO declined 3.12%, reflecting a moderate negative market reaction. This price movement removed approximately $21M from the company's valuation, bringing the market cap to $641M at that time.
Data tracked by StockTitan Argus on the day of publication.
Domo enables joint customers to build AI-driven solutions that make data visible and actionable on Snowflake's AI Data Cloud
SILICON SLOPES,
The fourth annual edition of Snowflake's Modern Marketing Data Stack identifies the technologies, solutions, and platforms adopted by Snowflake customers. The analysis assessed more than 11,100 customers' use of marketing technologies — specifically looking to determine how AI, privacy, and data gravity are continuing to accelerate the evolution of Martech and Adtech.
Domo's AI and data products platform stood out for its ability to deliver real-time insights into campaign performance, customer behavior, and overall marketing ROI, helping customers improve business performance with the speed and scale of the Snowflake AI Data Cloud.
"Being recognized once again in Snowflake's Modern Marketing Data Stack report speaks to our deep collaboration with Snowflake, enabling our joint customers to seamlessly integrate, transform, and analyze their data without losing governance or scalability," said Mark Boothe, Chief Marketing Officer at Domo. "At Domo, we're committed to transforming how organizations approach AI and data, and our expanded suite of solutions with Snowflake accelerates this vision – making it easier than ever for organizations to unlock actionable insights."
The report explores 13 categories that comprise the Modern Marketing Data Stack, highlighting AI Data Cloud Product Partners and their solutions as "leaders" or "ones to watch" within each category. The report also details how current Snowflake customers leverage these partner technologies to enable data-driven marketing strategies and inform business decisions. Snowflake's report gives a concrete overview of the technology and data providers that marketers choose to help create their data stacks.
"Domo's growth with Snowflake has led to its recognition as a key technology to watch in the Business Intelligence space, delivering solutions that address the ever-evolving needs of marketers," said Denise Persson, Chief Marketing Officer at Snowflake. "We look forward to continuing to work with Domo as they expand their capabilities on the Snowflake AI Data Cloud."
Click here to read The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World.
To learn more about how Domo helps organizations leverage AI and build data products that generate measurable value, visit: www.domo.com.
About Domo
Domo is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today's data-driven world. Built around our customers' preferred data foundation, powered by our award-winning Domo.AI solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.
For more information, visit www.domo.com. You can also follow Domo on LinkedIn, X, and Facebook.
Domo is a registered trademark of Domo, Inc.
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SOURCE Domo, Inc.