[Form 4] Direct Digital Holdings, Inc. Insider Trading Activity
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Direct Digital Holdings, Inc. Chief Growth Officer Maria Vilchez reported routine equity compensation activity and related tax withholding transactions. She was granted 4,375 employee stock options on March 24, 2026 with an exercise price of $3.32 per share, each option covering one share of Class A Common Stock.
On several dates from August 22, 2025 through April 1, 2026, restricted stock units (RSUs) vested and were converted on a one-for-one basis into a total of 164 shares of Class A Common Stock, while 51 shares were withheld to cover tax liabilities. Following the most recent reported transaction, Vilchez directly holds 193 shares of Class A Common Stock and 4,375 stock options, with all figures adjusted for the company’s January and April reverse stock splits.
Positive
- None.
Negative
- None.
Insider Trade Summary
164 shares exercised/converted
Mixed
13 txns
Insider
Lowrey Maria Vilchez
Role
Chief Growth Officer
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Restricted Stock Units | 33 | $0.00 | -- |
| Exercise | Class A Common Stock, par value $0.001 per share | 33 | $0.00 | -- |
| Tax Withholding | Class A Common Stock, par value $0.001 per share | 10 | $3.34 | $33.40 |
| Grant/Award | Employee Stock Options (right to buy) | 4,375 | $0.00 | -- |
| Exercise | Restricted Stock Units | 10 | $0.00 | -- |
| Exercise | Class A Common Stock, par value $0.001 per share | 10 | $0.00 | -- |
| Tax Withholding | Class A Common Stock, par value $0.001 per share | 4 | $3.32 | $13.28 |
| Exercise | Restricted Stock Units | 102 | $0.00 | -- |
| Exercise | Class A Common Stock, par value $0.001 per share | 102 | $0.00 | -- |
| Tax Withholding | Class A Common Stock, par value $0.001 per share | 31 | $16.48 | $510.88 |
| Exercise | Restricted Stock Units | 19 | $0.00 | -- |
| Exercise | Class A Common Stock, par value $0.001 per share | 19 | $0.00 | -- |
| Tax Withholding | Class A Common Stock, par value $0.001 per share | 6 | $84.40 | $506.40 |
Holdings After Transaction:
Restricted Stock Units — 68 shares (Direct, null);
Class A Common Stock, par value $0.001 per share — 193 shares (Direct, null);
Employee Stock Options (right to buy) — 4,375 shares (Direct, null)
Footnotes (1)
- On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with the January Reverse Stock Split, the "Reverse Stock Splits"). The Securities Acquired reported, the Price and the Amount of Securities Beneficially Owned Following Reported Transaction in connection with this transaction have been adjusted to reflect the Reverse Stock Splits. Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date. The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. On August 22, 2022, the reporting person was granted 53 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units vested on August 22, 2024, and the remaining balance of 34% of the restricted stock units vested on August 22, 2025. This grant was previously reported as covering 11,700 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. On March 20, 2023, the reporting person was granted 28 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units vested on March 20, 2026. This grant was previously reported as covering 6,315 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. This option is scheduled to vest in three equal annual installments beginning on March 24, 2027. On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units will vest on April 1, 2027, and the remaining balance of 34% of the restricted stock units will vest on April 1, 2028. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). This grant was previously reported as covering 22,500 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.
