Continuation Capital (DRCT) reports 183,164 shares; Paul Winkle signs

Rhea-AI Filing Summary

Direct Digital Holdings, Inc. Schedule 13G discloses that Paul Winkle / Continuation Capital, Inc. beneficially owns 183,164 shares of Common Stock, representing 9.73% of the class. The filing reports sole voting and dispositive power over the 183,164 shares. Signature date is 03/09/2026.

Insights

Corporate Governance Analyst

Significant passive stake reported by Continuation Capital; governance influence limited to disclosed ownership.

The filing states 183,164 shares beneficially owned, equal to 9.73% of common stock, with sole voting and dispositive power. This places the reporting person among sizeable holders but below typical 10% control thresholds.

Subsequent disclosures or amendments could show changes in position; any change above 10% would alter disclosure obligations.

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

Direct Digital Holdings, Inc.

(Name of Issuer)

Common Stock, par value $.001

(Title of Class of Securities)

01/23/2026

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

SCHEDULE 13G

CUSIP Number(s):

1

Names of Reporting Persons

Continuation Capital, Inc.

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

DELAWARE

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 183,164.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 183,164.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

183,164.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

9.73 %

12

Type of Reporting Person (See Instructions)

CO

SCHEDULE 13G

Item 1.
(a)	Name of issuer: Direct Digital Holdings, Inc.
(b)	Address of issuer's principal executive offices: 4054 Sawyer Road Sarasota, FL 34233
Item 2.
(a)	Name of person filing: Paul Winkle
(b)	Address or principal business office or, if none, residence: 4054 Sawyer Road Sarasota, FL 34233
(c)	Citizenship: USA
(d)	Title of class of securities: Common Stock, par value $.001
(e)	CUSIP No.: 25461T204
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: 183,164
(b)	Percent of class: 9.73%
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: 183,164
	(ii) Shared power to vote or to direct the vote: 0
	(iii) Sole power to dispose or to direct the disposition of: 183,164
	(iv) Shared power to dispose or to direct the disposition of: 0
Item 5.	Ownership of 5 Percent or Less of a Class.
	Not Applicable
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	Not Applicable
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.

Certifications:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Continuation Capital, Inc.

Signature:	/s/ Paul Winkle
Name/Title:	Paul Winkle, Managing Partner
Date:	03/09/2026

FAQ

What stake does Continuation Capital report in DRCT?

Continuation Capital reports beneficial ownership of 183,164 shares in DRCT, equal to 9.73% of the outstanding common stock. The filing shows sole voting and dispositive power over those shares and is signed by Paul Winkle on 03/09/2026.

Who is the filing reporting the DRCT ownership?

The filing lists Paul Winkle as the reporting person and Managing Partner of Continuation Capital, Inc. The address shown is 4054 Sawyer Road, Sarasota, FL 34233, and the CUSIP is 25461T204.

Does the Schedule 13G show voting or dispositive power for the DRCT shares?

Yes; the Schedule 13G states the reporting person has sole voting power and sole dispositive power over all 183,164 shares reported, with zero shared voting or dispositive power recorded in the filing.

Is the reported DRCT position above the 10% threshold?

No; the reported position is 9.73% of the class, which is below the 10% threshold. The filing therefore reflects a substantial but sub‑10% holding under the numbers disclosed in the document.