DRVN Appoints Muhammad Khalid as COO With 100% Bonus Target and 250% Equity
Rhea-AI Filing Summary
Driven Brands Holdings Inc. elected Muhammad Khalid as Executive Vice President and Chief Operating Officer effective August 25, 2025. Mr. Khalid, 44, currently serves as Executive Vice President and President of Take 5 (since February 2023) and previously held leadership roles at Great Wolf Resorts, Meineke (including a prior COO role at Driven Brands), Starwood Hotels & Resorts, Burger King, Deutsche Bank and J.P. Morgan Chase. His compensation package includes an annual base salary of $575,000, eligibility for an annual performance-based cash bonus with a 100% target of base salary, and eligibility for annual equity grants (RSUs and PSUs) with a 250% target of base salary under the Company’s 2021 Omnibus Incentive Plan. The filing states there are no related-party arrangements or family relationships requiring disclosure, and a press release announcing the appointment is furnished with the report.
Positive
- Experienced hire: Mr. Khalid has leadership roles at Take 5, Great Wolf Resorts, Meineke, Starwood, Burger King, Deutsche Bank and J.P. Morgan Chase.
- Prior company experience: He previously served as Vice President and COO of Meineke at Driven Brands, providing continuity with company operations.
- Performance-aligned pay: Compensation includes a 100% target annual cash bonus and equity grants targeted at 250% of base salary, linking pay to results.
- Clear governance disclosure: Filing states no related-party arrangements or family relationships requiring disclosure and furnishes a press release.
Negative
- None.
Insights
TL;DR: Appointment of an experienced operations leader with prior company and industry exposure; compensation ties pay to performance.
The selection of Muhammad Khalid brings an executive with cross-industry operations experience and prior roles at Driven Brands and Meineke, which may support operational continuity and execution. The package combines fixed pay with significant performance-linked incentives (100% cash bonus target and equity target equal to 250% of base salary), aligning pay with company performance. The filing explicitly states no related-party transactions or familial ties and notes the press release is furnished rather than filed.
TL;DR: Routine leadership appointment; compensation is sizeable but disclosed and structured toward performance.
The disclosure is concise and conforms to required Item 5.02 and Item 7.01 information: effective date, biography, and detailed target compensation elements are provided. The executive’s prior internal experience at Driven Brands and industry roles are noted, which reduces governance friction risk. No additional financial statements or material transactions were disclosed.