Electronic Arts insider files Form 144 to sell 10,000 shares ($1.73M)

Rhea-AI Filing Summary

Form 144 filed for Electronic Arts Inc. (EA) reports a proposed sale of 10,000 common shares through Morgan Stanley Smith Barney LLC, with an aggregate market value of $1,730,900 and an approximate sale date of 09/22/2025 on NASDAQ. The shares were acquired as RSU/PSU on 05/18/2015. The filing shows 250,207,303 shares outstanding, so the proposed sale represents approximately 0.004% of outstanding shares based on the numbers provided. The notice also lists two recent 10b5-1 plan sales: 5,000 shares on 07/21/2025 (gross proceeds $761,046.00) and 5,000 shares on 08/20/2025 (gross proceeds $855,256.50). The filer certifies no undisclosed material adverse information and references Rule 10b5-1 planning.

Positive

• Sale executed under 10b5-1 plan, indicating a pre-arranged, rule-compliant disposition
• Acquisition type disclosed (RSU/PSU dated 05/18/2015), providing clear provenance of the shares
• Recent sales detailed with proceeds for July and August 2025, showing execution history

Negative

• Insider selling shares totaling $1.73M in the proposed sale, which may draw investor attention
• Filing lacks identity of the individual seller beyond plan references, limiting contextual governance detail

Insights

Financial Analyst

TL;DR: Routine insider sale under a 10b5-1 plan; size is small relative to outstanding shares but worth $1.73M.

The filing documents a planned sale of 10,000 EA shares valued at $1,730,900, acquired as RSU/PSU in 2015. The sale is routed through Morgan Stanley Smith Barney and scheduled for 09/22/2025. Prior 10b5-1 sales of 5,000 shares each in July and August 2025 generated roughly $761k and $855k, respectively. On a percentage basis the proposed block is roughly 0.004% of the reported 250,207,303 shares outstanding, indicating limited issuance impact. This appears to be an orderly, pre-planned disposal rather than an ad-hoc liquidation.

Corporate Governance Expert

TL;DR: Disclosure aligns with Rule 144 and 10b5-1 representations; documentation of past 10b5-1 sales is noted.

The filer discloses acquisition via RSU/PSU and cites a 10b5-1 sales plan for recent transactions, including dates and gross proceeds. The notice includes the statutory certification regarding material non-public information. For governance review, the filing provides necessary mechanics and timing details but does not disclose the identity of the selling individual beyond plan references; this is typical for Form 144 items but limits context about insider role or intent.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	10000	1730900.00	250207303	09/22/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/18/2015	RSU/PSU	Issuer			10000	05/18/2015	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales Plan for WILSON FAMILY 2015 TRUST U/A DTD 04/20/2015 209 Redwood Shores Parkway Redwood City CA 94065	Common	08/20/2025	5000	855256.50
10b5-1 Sales Plan for WILSON FAMILY 2015 TRUST U/A DTD 04/20/2015 209 Redwood Shores Parkway Redwood City CA 94065	Common	07/21/2025	5000	761046.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What is the size and value of the proposed EA (Electronic Arts) sale in this Form 144?

The proposed sale is 10,000 common shares with an aggregate market value of $1,730,900, scheduled approximately for 09/22/2025 on NASDAQ.

How were the shares being sold originally acquired?

The shares were acquired as RSU/PSU on 05/18/2015 and the number of shares to be sold is 10,000.

Have there been recent sales of EA shares by the same account?

Yes. The filing lists two 10b5-1 plan sales: 5,000 shares on 07/21/2025 for $761,046.00 and 5,000 shares on 08/20/2025 for $855,256.50.

What percent of EA's outstanding shares does this proposed sale represent?

Based on the filing's reported 250,207,303 shares outstanding, the proposed sale of 10,000 shares is approximately 0.004% of outstanding shares.

Through which broker will the proposed sale be executed?

The sale is to be executed through Morgan Stanley Smith Barney LLC Executive Financial Services (address listed in the filing).