Electronic Arts (EA) Form 4: CFO Executes 10b5-1 Sales totaling 1,000 Shares

Q: What did EA insider Stuart Canfield sell?

He sold a total of 1,000 shares of Electronic Arts common stock in two transactions (800 and 200 shares) on 08/20/2025 .

Q: At what prices were the EA shares sold by Stuart Canfield?

The weighted-average prices reported were $170.9096 for the 800-share sale and $171.655 for the 200-share sale; actual prices ranged from $170.40 to $172.20 .

Q: Were the sales part of a trading plan?

Yes. The sales were effected pursuant to a 10b5-1 trading plan established by Mr. Canfield on August 26, 2024 .

Q: How many EA shares does Stuart Canfield beneficially own after these transactions?

The filing reports 15,140 shares beneficially owned after the second reported sale.

Q: Does this Form 4 indicate any derivative transactions?

No. The Form 4 shows only non-derivative common stock sales; Table II for derivatives contains no entries.

Filing Impact

(High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Stuart Canfield, EVP & Chief Financial Officer of Electronic Arts Inc. (EA), reported two open-market sales of EA common stock on 08/20/2025 under a pre-established 10b5-1 trading plan. He sold 800 shares at a weighted-average price of $170.9096 and 200 shares at a weighted-average price of $171.655. The reported remaining beneficial ownership after the first sale was 15,340 shares and after the second sale was 15,140 shares.

The filing discloses that the 10b5-1 plan was established on August 26, 2024, and that individual sale prices ranged from $170.40 to $172.20. The report was signed by an attorney-in-fact on behalf of Mr. Canfield.

Positive

Sale executed under a 10b5-1 trading plan, signaling pre-planned, compliance-oriented disposition
Timely disclosure with weighted-average prices and price ranges provided for transparency
Reporting includes remaining beneficial ownership after each transaction, aiding investor clarity

Negative

Insider reduced holdings by 1,000 shares, from 16,140 (implied) to 15,140 shares beneficially owned after transactions
Sales represent insider liquidity, which some investors may view negatively despite being pre-planned

Insights

TL;DR: Routine insider sales under a pre-approved 10b5-1 plan; limited immediate market impact given the small share amounts.

The transactions consist of 1,000 total shares sold in two tranches on 08/20/2025 at weighted-average prices of $170.9096 and $171.655. Such sales under a 10b5-1 plan indicate pre-planned disposition rather than opportunistic trading. The remaining direct beneficial ownership is reported as 15,140 shares following the second sale. For investors, these actions primarily reflect personal liquidity rather than new information about company fundamentals.

TL;DR: Disclosure follows Section 16 requirements and cites a valid 10b5-1 plan, supporting compliance and transparency.

The Form 4 clearly reports the relationship (EVP & Chief Financial Officer), the trading plan establishment date (August 26, 2024), transaction codes, and weighted-average prices with ranges. Proper attorney-in-fact signature is included. From a governance perspective, use of a 10b5-1 plan and timely reporting align with best practices for avoiding insider trading concerns.

Insider Trade Summary

Net Seller: 1,000 shares ($171,059)

Net Sell 2 txns

Insider Canfield Stuart

Role EVP & Chief Financial Officer

Sold 1,000 shs ($171K)

Type	Security	Shares	Price	Value
Sale	Common Stock	800	$170.9096	$137K
Sale	Common Stock	200	$171.655	$34K

Holdings After Transaction: Common Stock — 15,340 shares (Direct)

Footnotes (1)

This sale was effected pursuant to a 10b5-1 trading plan established by Mr. Canfield on August 26, 2024. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $170.40 to $171.38. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $171.40 to $172.20. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.

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Form 4 Insider Transactions: What Each Field Means →

08/21/2025 - 05:37 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Canfield Stuart

(Last)

(First)

(Middle)

209 REDWOOD SHORES PARKWAY

(Street)

REDWOOD CITY

94065

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
ELECTRONIC ARTS INC. [ EA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	EVP & Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/20/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	08/20/2025		S		800⁽¹⁾	D	$170.9096⁽²⁾	15,340	D
Common Stock	08/20/2025		S		200⁽¹⁾	D	$171.655⁽³⁾	15,140	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. This sale was effected pursuant to a 10b5-1 trading plan established by Mr. Canfield on August 26, 2024.

2. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $170.40 to $171.38. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.

3. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $171.40 to $172.20. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.

	/s/ Deborah Berenjfoorosh, Attorney-in-Fact For: Stuart Canfield	08/21/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did EA insider Stuart Canfield sell?

He sold a total of 1,000 shares of Electronic Arts common stock in two transactions (800 and 200 shares) on 08/20/2025.

At what prices were the EA shares sold by Stuart Canfield?

The weighted-average prices reported were $170.9096 for the 800-share sale and $171.655 for the 200-share sale; actual prices ranged from $170.40 to $172.20.

Were the sales part of a trading plan?

Yes. The sales were effected pursuant to a 10b5-1 trading plan established by Mr. Canfield on August 26, 2024.

How many EA shares does Stuart Canfield beneficially own after these transactions?

The filing reports 15,140 shares beneficially owned after the second reported sale.

Does this Form 4 indicate any derivative transactions?

No. The Form 4 shows only non-derivative common stock sales; Table II for derivatives contains no entries.