EA (NASDAQ: EA) HR chief’s trust sells 1,200 company shares
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Electronic Arts Inc. Chief People Officer Vijayanthimala Singh reported an open-market sale of 1,200 shares of Common Stock at $203.25 per share. The shares were sold by the Singh-Force Family Trust under a pre-established Rule 10b5-1 trading plan, and the trust now holds 28,760 shares over which Ms. Singh has investment control and pecuniary interest.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 1,200 shares ($243,900)
Net Sell
1 txn
Insider
Singh Vijayanthimala
Role
Chief People Officer
Sold
1,200 shs ($244K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 1,200 | $203.25 | $244K |
Holdings After Transaction:
Common Stock — 28,760 shares (Indirect, By Family Trust)
Footnotes (1)
- This sale was effected pursuant to a 10b5-1 trading plan established by Ms. Singh and the Singh-Force Family Trust on May 28, 2025. Shares are held by the Singh-Force Family Trust. Ms. Singh has investment control over, and pecuniary interest in, all shares held by the Singh-Force Family Trust.
Key Figures
Shares sold: 1,200 shares
Sale price: $203.25 per share
Shares held after sale: 28,760 shares
3 metrics
Shares sold
1,200 shares
Open-market sale on April 15, 2026
Sale price
$203.25 per share
Price for EA Common Stock in reported transaction
Shares held after sale
28,760 shares
Common Stock held by Singh-Force Family Trust after transaction
Key Terms
Rule 10b5-1 trading plan, Family Trust, pecuniary interest, open-market sale
4 terms
Rule 10b5-1 trading plan regulatory
"This sale was effected pursuant to a 10b5-1 trading plan established"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Family Trust financial
"Shares are held by the Singh-Force Family Trust"
pecuniary interest financial
"Ms. Singh has investment control over, and pecuniary interest in, all shares"
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What insider transaction did EA (EA) report in this Form 4?
Electronic Arts reported an open-market sale of 1,200 shares of Common Stock at $203.25 per share. The transaction was associated with Chief People Officer Vijayanthimala Singh through the Singh-Force Family Trust.
What role does Vijayanthimala Singh hold at EA (EA)?
Vijayanthimala Singh serves as Chief People Officer at Electronic Arts. In this capacity, she is an executive officer whose indirect ownership and transactions in company stock, such as those through the Singh-Force Family Trust, must be reported on Form 4.