Eventbrite (NYSE: EB) CEO equity converted to $4.50 cash in merger
Rhea-AI Filing Summary
Eventbrite, Inc. CEO Julia Hartz and related entities reported a series of dispositions to the issuer tied to the closing of Eventbrite’s merger with Bending Spoons. On March 10, 2026, each share of Class A and Class B common stock was converted into the right to receive $4.50 in cash, subject to taxes, effectively cashing out prior equity.
The filing shows issuer dispositions of Class B shares held directly by Hartz and indirectly through a family revocable trust, an irrevocable trust, and her spouse, as well as multiple stock options over Class A shares. After these transactions, the reported derivative positions are eliminated in this filing.
Footnotes state that time-based restricted stock units were cancelled for cash equal to the number of underlying shares multiplied by the $4.50 merger price. Certain options with exercise prices above $4.50 were cancelled and converted into fixed cash payments of $1,574,982 and $19,078.99, determined using a Black-Scholes model.
Positive
- None.
Negative
- None.
Insights
Hartz’s equity and options are cashed out as Eventbrite is taken private at $4.50 per share.
This Form 4 shows CEO Julia Hartz, related trusts, and her spouse disposing of Class A and Class B shares and options back to Eventbrite in connection with the completed merger with Bending Spoons. All equity converts into cash at a fixed $4.50 per share.
Time-based restricted stock units are cancelled for cash equal to shares times the $4.50 merger consideration, turning unvested equity into a cash payout. Options with exercise prices above $4.50 are not exercised; instead, they are cancelled and converted into fixed cash amounts of $1,574,982 and $19,078.99, determined using a Black-Scholes model.
The transaction-summary data show only dispositions and no remaining derivative positions in this filing, indicating Hartz’s economic exposure in Eventbrite’s public equity is effectively terminated as the company becomes a wholly owned subsidiary of Bending Spoons. Any future incentive alignment would come from new arrangements under the private ownership structure, which are not addressed here.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Disposition | Class B Common Stock | 1,250,000 | $0.00 | -- |
| Disposition | Class B Common Stock | 2,627,266 | $0.00 | -- |
| Disposition | Class B Common Stock | 4,273,601 | $0.00 | -- |
| Disposition | Class B Common Stock | 1,661,026 | $0.00 | -- |
| Disposition | Non-Qualified Stock Option (right to buy) | 164,609 | $0.00 | -- |
| Disposition | Stock Option (Right to Buy) | 1,552,468 | $0.00 | -- |
| Disposition | Stock Option (Right to Buy) | 835,189 | $0.00 | -- |
| Disposition | Stock Option (Right to Buy) | 2,877,468 | $0.00 | -- |
| Disposition | Stock Option (Right to Buy) | 621,811 | $0.00 | -- |
| Disposition | Stock Option (Right to Buy) | 520,834 | $0.00 | -- |
| Disposition | Stock Option (Right to Buy) | 519,169 | $0.00 | -- |
| Disposition | Stock Option (Right to Buy) | 20,302 | $0.00 | -- |
| Disposition | Stock Option (Right to Buy) | 6,852 | $0.00 | -- |
| Disposition | Stock Option (Right to Buy) | 10,724 | $0.00 | -- |
| Disposition | Stock Option (Right to Buy) | 3,671 | $0.00 | -- |
| Disposition | Stock Option (Right to Buy) | 5,645 | $0.00 | -- |
| Disposition | Class A Common Stock | 1,803,770 | $0.00 | -- |
| Disposition | Class A Common Stock | 360,444 | $0.00 | -- |
| Disposition | Class A Common Stock | 2,456 | $0.00 | -- |
| Disposition | Class A Common Stock | 74,341 | $0.00 | -- |
Footnotes (1)
- Includes 614 shares of Class A common stock, which were inadvertently omitted in the Reporting Person's previous reports due to an administrative error. On March 10, 2026, pursuant to the terms of that certain Agreement and Plan of Merger (the "Merger Agreement"), dated as of December 1, 2025, by and among Eventbrite, Inc., a Delaware corporation (the "Issuer"), Bending Spoons US Inc., a Delaware corporation ("Parent") and a wholly owned subsidiary of Bending Spoons S.p.A., and Everest Merger Sub Inc., a Delaware corporation and a wholly owned subsidiary of Parent ("Merger Sub"), Merger Sub merged with and into the Issuer, with the Issuer surviving the Merger as a wholly owned subsidiary of Parent (the "Merger"). At the effective time of the Merger (the "Effective Time"), subject to the terms and conditions of the Merger Agreement, each share of Class A common stock and Class B common stock issued and outstanding immediately prior to the Effective Time (subject to certain exceptions) was converted into the right to receive $4.50 in cash, without interest and subject to applicable withholding taxes (the "Merger Consideration"). At the Effective Time, each time-based Issuer restricted stock unit (including deferred restricted stock units, each an "Issuer RSU") that was outstanding immediately prior to the Effective Time (whether vested or unvested) was cancelled and converted into the right to receive (without interest) an amount in cash equal to (x) the total number of shares underlying such Issuer RSU, multiplied by (y) the Merger Consideration. The shares are owned by the Kevin Earnest Hartz & Julia D. Hartz TTEES the Hartz Family Revocable Trust Dtd 12/4/08 of which the Reporting Person is a co-trustee. Held by Kevin Hartz, who is the spouse of the Reporting Person, and as such may be deemed to be beneficially held by the Reporting Person. Each share of Class B common stock is convertible into one share of Class A common stock at the option of the holder and has no expiration date. The shares are owned by The Hartz 2008 Irrevocable Trust, dated September 15, 2008 of which the Reporting Person is a co-trustee. At the Effective Time, any option to purchase shares of Class A Common Stock that was outstanding and unexercised immediately prior to the Effective Time for which the exercise price exceeded the Merger Consideration (whether vested or unvested) was cancelled and converted into the right to receive (without interest) an amount in cash equal to $1,574,982, which was determined based on a Black-Scholes model. At the Effective Time, any option to purchase shares of Class A Common Stock that was outstanding and unexercised immediately prior to the Effective Time for which the exercise price exceeded the Merger Consideration (whether vested or unvested) was cancelled and converted into the right to receive (without interest) an amount in cash equal to $19,078.99, which was determined based on a Black-Scholes model.
FAQ
What did Eventbrite (EB) CEO Julia Hartz report in this Form 4?
How were Julia Hartz’s restricted stock units treated in the Eventbrite (EB) merger?
What happened to Eventbrite (EB) stock options held by Julia Hartz in this filing?
Does Julia Hartz retain Eventbrite (EB) equity after these reported transactions?
