STOCK TITAN

eBay (NASDAQ: EBAY) grows 2025 revenue to $11.1B and boosts buybacks, dividend

Filing Impact
(High)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

eBay Inc. reported strong fourth-quarter and full-year 2025 results with solid growth and significant capital returns. Fourth-quarter revenue reached $3.0 billion, up 15%, while Gross Merchandise Volume was $21.2 billion, up 10%. GAAP diluted EPS from continuing operations was $1.14 and non-GAAP diluted EPS was $1.41, with GAAP and non-GAAP operating margins of 20.3% and 26.1%, respectively.

For full year 2025, revenue was $11.1 billion, up 8%, and GMV was $79.6 billion, up 7%. GAAP diluted EPS from continuing operations was $4.26 and non-GAAP diluted EPS was $5.52. eBay generated $1.5 billion of free cash flow and returned over $3.0 billion to stockholders, including $2.5 billion of share repurchases and $531 million in dividends.

The company’s board declared a first-quarter 2026 cash dividend of $0.31 per share, a 7% increase, and approved an additional $2.0 billion share repurchase authorization. eBay also agreed to acquire Depop, Inc. in an all-cash deal valued at approximately $1.2 billion, expected to close in the second quarter of 2026, and guided first-quarter 2026 revenue to $3.00–$3.05 billion with FX-neutral growth of 13–15%.

Positive

  • Top-line acceleration with strong non-GAAP earnings growth: Q4 2025 revenue rose 15% and GMV 10%, while full-year non-GAAP EPS increased 13% to $5.52, indicating solid operating performance and earnings leverage.
  • Significant shareholder returns and enhanced capital allocation: In 2025 eBay returned over $3.0 billion to stockholders, raised its quarterly dividend by 7% to $0.31 per share, and approved an additional $2.0 billion share repurchase authorization.
  • Strategic expansion via Depop acquisition and AI initiatives: The approximately $1.2 billion all-cash deal for Depop and multiple AI-driven product launches support eBay’s positioning in recommerce and data-led commerce experiences.

Negative

  • Q4 GAAP profitability declined year over year: GAAP net income from continuing operations in Q4 2025 fell 23% to $525 million and GAAP diluted EPS decreased 19% to $1.14 versus the prior-year quarter.
  • Margin compression and lower free cash flow versus 2024: Full-year GAAP operating margin declined to 20.5% from 22.5%, and free cash flow decreased to $1.5 billion from $1.956 billion, reflecting higher costs and investment.

Insights

eBay posts accelerating growth, robust cash returns, and a strategic Depop acquisition.

eBay delivered clear top-line acceleration in Q4 2025, with revenue up 15% and GMV up 10%. Full-year revenue grew 8% to $11.1 billion, while non-GAAP EPS rose 13% to $5.52, indicating healthy earnings leverage despite investment in product and AI initiatives.

Capital allocation was shareholder-friendly. In 2025 the company generated $1.5 billion of free cash flow and returned over $3.0 billion through $2.5 billion of repurchases and $531 million of dividends. The board raised the quarterly dividend 7% to $0.31 and added $2.0 billion to the buyback, signaling confidence in cash generation.

Strategically, eBay agreed to acquire Depop in an all-cash deal valued around $1.2 billion, expected to close in Q2 2026 subject to approvals. Q1 2026 guidance calls for FX-neutral revenue growth of 13–15% and non-GAAP EPS of $1.53–$1.59, suggesting management anticipates continued double‑digit growth as recommerce, advertising and AI-driven experiences scale.

Strong cash generation and returns offset modest margin and GAAP earnings pressure.

Operating cash flow from continuing operations was $2.0 billion in 2025, with free cash flow of $1.5 billion. The balance sheet shows total assets of $17.6 billion and total liabilities of $13.0 billion, including $5.996 billion of long‑term debt at December 31, 2025.

GAAP operating margin dipped to 20.5% in 2025 from 22.5%, and Q4 GAAP net income from continuing operations fell 23% year over year to $525 million. However, non‑GAAP margins remained high at 27.8%, and active buyers grew 1%, supporting a stable demand base.

Management’s Q1 2026 outlook, with GMV guided to $21.5–$21.9 billion and FX‑neutral GMV growth of 10–12%, implies continued scale benefits. Investors tracking leverage and coverage would focus on ongoing free‑cash‑flow trends and how the $1.2 billion Depop acquisition and expanded buyback affect future debt and liquidity metrics.

0001065088False00010650882026-02-182026-02-18

    

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): February 18, 2026
ebaynotma08.jpg
eBay Inc.
(Exact name of registrant as specified in its charter)
Delaware001-3771377-0430924
(State or other jurisdiction(Commission File Number)(I.R.S. Employer
of incorporation)Identification No.)

2025 Hamilton Avenue
San Jose, California 95125
(Address of principal executive offices)

(408) 376-9659
(Registrant's telephone number, including area code)

Not Applicable.
(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading symbol(s)Name of exchange on which registered
Common stockEBAYThe Nasdaq Global Select Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.






The information in Items 2.02 this Current Report on Form 8-K (this “Current Report”), including Exhibits 99.1, is being furnished and shall not be deemed “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and is not to be incorporated by reference into any filing by eBay Inc. (the “Company” or “eBay”), under the Securities Act of 1933, as amended, or the Exchange Act, regardless of any general incorporation language contained in such filing, unless otherwise expressly stated in such filing.

Item 2.02 Results of Operations and Financial Condition.

On February 18, 2026, the Company announced its financial results for the quarter and year ended December 31, 2025. A copy of the Company's press release announcing its financial results and certain other information is attached as Exhibit 99.1 to this Current Report and is incorporated herein by reference.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits.

Exhibit NumberDescription
99.1
Earnings press release dated February 18, 2026
104Cover Page Interactive Data File (embedded within the Inline XBRL document)



SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

                                    
 eBay Inc.
 (Registrant)
Date: February 18, 2026
/s/ Samantha Wellington
Name: Samantha Wellington
 Title: Senior Vice President, Chief Legal Officer and Secretary




Exhibit 99.1
ebaynotma03.jpg
eBay Inc. Reports Fourth Quarter and Full Year 2025 Results

Revenue of $3.0 billion, up 15% on an as-reported basis and up 13% on an FX-Neutral basis
Gross Merchandise Volume ("GMV") of $21.2 billion, up 10% on an as-reported basis and up 8% on an FX-Neutral basis
GAAP and Non-GAAP earnings per diluted share of $1.14 and $1.41, respectively, on a continuing operations basis
GAAP and Non-GAAP operating margins of 20.3% and 26.1%, respectively
Returned $756 million to stockholders in Q4, including $625 million of share repurchases and $131 million paid in cash dividends
In February 2026, the Board of Directors declared a cash dividend for the first quarter of 2026 of $0.31 per share, a 7% increase from the prior quarterly dividend, and also authorized an incremental $2.0 billion under our stock repurchase program

San Jose, California, February 18, 2026 eBay Inc. (Nasdaq: EBAY), a global commerce leader that connects millions of buyers and sellers around the world, today reported financial results for its fourth quarter and full year ended December 31, 2025.

"2025 was a milestone year for eBay, and our results reflect the strength of our strategy and the disciplined execution behind it," said Jamie Iannone, Chief Executive Officer at eBay. "We have built significant momentum across our strategic priorities, delivering meaningful growth and reinforcing our leadership in recommerce. As we continue to harness AI to elevate the customer experience worldwide, eBay is in the strongest position it has been in years."

"Our Q4 results conclude a very strong 2025 for eBay, with accelerating growth and significant progress against our strategy," said Peggy Alford, Chief Financial Officer at eBay. "This continued strength coupled with our solid financial foundation positions us to deliver long-term value for our shareholders."

Fourth Quarter 2025 Business Highlights

The company expanded eBay Live, its interactive live-stream shopping experience, to Germany and Australia, deepening customer engagement and discovery across categories.
eBay delivered its largest-ever slate of eBay Live holiday shopping events, driving real-time engagement around pre-loved fashion, sneakers, collectibles and refurbished tech during a peak shopping season.
The company released a beta of its next generation Magical Listing experience on iOS and Android for new and reactivated sellers in the U.S. The AI-enabled tool radically simplifies the listing process, enabling these sellers to generate suggested titles, categories, item specifics and pricing guidance from a single photo. Early results have been powerful and the company plans to expand access in the coming months.
eBay launched a new AI-powered card scanning experience leveraging its Smart Lens technology, providing historical pricing, PSA population data and valuable insights to help support informed collecting and trading decisions.
Against the backdrop of another standout quarter for collectibles, the company released its year-end eBay Collected report, using marketplace data to highlight the products, athletes and cultural moments that defined 2025. The report reinforced eBay’s position as a leading destination for collectors and enthusiasts.
Season 3 of King of Collectibles: The Goldin Touch debuted on Netflix and ranked in the top 10 shows in seven countries, including the U.S., U.K., Australia and Canada.
The company launched "Built to Spec," a new series of collaborations with cultural figures, builders and automotive enthusiasts to design custom vehicles using cars, parts and accessories sourced from eBay. The series debuted with actor and comedian Pete Davidson and highlighted eBay Motors’ vast selection of parts and accessories.
eBay expanded its Authenticity Guarantee in Germany to cover apparel, shoes, accessories and jewelry, and introduced optional authentication for handbags, watches and apparel in the U.K. and Germany, enhancing trust across more pre-loved categories, brands and price points.
eBay entered a multi-year partnership with Condé Nast as the official Pre-Loved Partner across a portfolio of leading global media brands including Vogue, GQ and Vanity Fair. The collaboration underscores eBay’s leadership in pre-loved fashion, expands cultural reach across key markets and supports discovery and trust in authenticated resale.
The company released its year-end eBay Watchlist trend report, developed from real-time shopper insights to highlight the fashion brands, styles and cultural moments that shaped 2025.
eBay launched AI Activate in the U.K., a new program developed with OpenAI to provide up to 10,000 small businesses with access to AI tools and training to boost productivity, efficiency and growth.




Impact

The company exceeded its 5-year Impact Goals, which concluded in 2025, including achieving a cumulative positive economic impact from pre-loved and refurbished goods of close to $25 billion and helping to prevent nearly 8.2 million metric tons of carbon emissions from entering the atmosphere and over 360,000 metric tons of waste from entering landfills.
eBay released its fifth annual Recommerce Report, which highlighted sustained global growth in pre-loved shopping, with nearly nine in ten consumers expecting to maintain or increase spending. As a leader in recommerce, eBay is well-positioned to meet this growing consumer trend and further support the circular economy.
Through eBay for Charity, buyers and sellers around the world contributed nearly $55 million in Q4 and nearly $198 million for the full year.
The eBay Foundation granted over $17 million to strategic nonprofit organizations focused on advancing inclusive entrepreneurship in 2025.
Last year, eBay was recognized with numerous awards, including TIME’s World’s Best Companies and World’s Most Sustainable Companies, Fortune’s America’s Most Innovative Companies and Forbes’ World’s Best Employers.


Fourth Quarter 2025 Financial Highlights

Revenue was $3.0 billion, up 15% on an as-reported basis and up 13% on a foreign exchange ("FX") neutral basis.
GMV was $21.2 billion, up 10% on an as-reported basis and up 8% on an FX-Neutral basis.
GAAP net income from continuing operations was $525 million, or $1.14 per diluted share.
Non-GAAP net income from continuing operations was $648 million, or $1.41 per diluted share.
GAAP and Non-GAAP operating margins were 20.3% and 26.1%, respectively.
Generated $595 million of operating cash flow and $478 million of free cash flow from continuing operations.
Returned $756 million to stockholders, including $625 million of share repurchases and $131 million paid in cash dividends.

Full Year 2025 Financial Highlights

Revenue was $11.1 billion, up 8% on an as-reported basis and up 7% on an FX-Neutral basis.
GMV was $79.6 billion, up 7% on an as-reported basis and up 6% on an FX-Neutral basis.
GAAP net income from continuing operations was $2.0 billion, or 4.26 per diluted share.
Non-GAAP net income from continuing operations was $2.6 billion, or $5.52 per diluted share.
GAAP and Non-GAAP operating margins were 20.5% and 27.8%, respectively.
Generated $2.0 billion of operating cash flow and $1.5 billion of free cash flow from continuing operations.
Returned over $3.0 billion to stockholders, including $2.5 billion of share repurchases and $531 million paid in cash dividends.

(In millions, except per share data and percentages)
Fourth QuarterFull Year
20252024Change20252024Change
eBay Inc.
Net revenues$2,965 $2,579 $386 15 %$11,100 $10,283 $817 %
GAAP – Continuing Operations
Net income
$525 $680 $(155)(23)%$1,996 $1,981 $15 %
Earnings per diluted share
$1.14 $1.40 $(0.26)(19)%$4.26 $3.95 $0.31 %
Non-GAAP – Continuing Operations
Net income$648 $607 $41 %$2,584 $2,445 $139 %
Earnings per diluted share$1.41 $1.25 $0.16 13 %$5.52 $4.88 $0.64 13 %

Other Selected Financial and Operational Results

Advertising revenue – The company's total advertising offerings generated $544 million of revenue in the fourth quarter of 2025, representing 2.6% of GMV. First-party advertising products on the eBay platform delivered $517 million of revenue in the fourth quarter of 2025, up 19% on an as-reported basis and up 17% on an FX-Neutral basis.
Operating margin – GAAP operating margin decreased to 20.3% for the fourth quarter of 2025, compared to 21.1% for the same period last year. Non-GAAP operating margin decreased to 26.1% for the fourth quarter of 2025, compared to 27.0% for the same period last year.
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Income tax rate – The GAAP effective tax rate for continuing operations for the fourth quarter of 2025 was 15.7%, compared to (10.3)% for the fourth quarter of 2024. The non-GAAP effective tax rate for continuing operations for the fourth quarter of 2025 was 16.5%(1).
Cash flow – The company generated $595 million of operating cash flow and $478 million of free cash flow during the fourth quarter of 2025 from continuing operations.
Capital returns – The company repurchased $625 million of its common stock, or approximately 7 million shares, in the fourth quarter of 2025. The company's total repurchase authorization remaining as of December 31, 2025 was approximately $798 million. The company also paid cash dividends of $131 million during the fourth quarter of 2025.
Cash and cash equivalents and non-equity investments – The company's cash and cash equivalents and non-equity investments portfolio totaled $4.8 billion as of December 31, 2025.

(1) We used a non-GAAP effective tax rate of 16.5% in 2025 for evaluating our operating results. We are increasing this non-GAAP effective tax rate to 17.5% in our assumptions for 2026. This rate could continue to change for various reasons including significant changes in our geographic earnings mix or fundamental tax law changes in major jurisdictions in which we operate.
Business Outlook

eBay is providing the following guidance for continuing operations for the first quarter 2026.
(In billions, except per share data and percentages)
Q1 2026 Guidance
Revenue
$3.00 - $3.05
FX-Neutral Y/Y Growth
13% - 15%
Gross Merchandise Volume
$21.5 - $21.9
FX-Neutral Y/Y Growth
10% - 12%
Diluted GAAP EPS
$1.14 - $1.20
Diluted Non-GAAP EPS
$1.53 - $1.59

Dividend Declaration

eBay's Audit Committee, pursuant to delegated authority from our Board of Directors, declared a first quarter 2026 cash dividend of $0.31 per share of the company's common stock. The dividend is payable on March 20, 2026 to stockholders of record as of March 6, 2026.

Definitive Agreement to Acquire Depop, Inc.

In a separate press release issued today, eBay announced that it has entered into a definitive agreement to acquire Depop, Inc., a leading C2C fashion marketplace, from Etsy, Inc. in an all-cash transaction valued at approximately $1.2 billion. The transaction is currently expected to close in the second quarter of 2026, subject to the satisfaction of certain closing conditions and receipt of required regulatory approvals.

Quarterly Conference Call and Webcast

eBay Inc. will host a conference call to discuss fourth quarter and full year 2025 results at 2:00 p.m. Pacific Time today. A live webcast of the conference call, together with a slide presentation that includes supplemental financial information and reconciliations of certain non-GAAP measures to their nearest comparable GAAP measures, can be accessed through the company's Investor Relations website at https://investors.ebayinc.com. In addition, an archive of the webcast will be accessible for at least three months through the same link.

eBay Inc. uses its Investor Relations website at https://investors.ebayinc.com and social media channels as a means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD. Accordingly, investors should monitor this website, in addition to following our press releases, Securities and Exchange Commission (SEC) filings, public conference calls and webcasts.

About eBay

eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2025, eBay enabled nearly $80 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
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Presentation

All growth rates represent year-over-year comparisons, except as otherwise noted. All amounts in tables are presented in U.S. dollars, rounded to the nearest million, except as otherwise noted. As a result, certain amounts may not sum or recalculate using the rounded dollar amounts provided. References to "revenue" refer to "net revenues" as reported in the company’s consolidated statement of income.

Non-GAAP Financial Measures

This press release includes the following financial measures defined as "non-GAAP financial measures" by the SEC: non-GAAP net income, non-GAAP earnings per diluted share, non-GAAP operating income and margin, non-GAAP effective tax rate, free cash flow and FX-Neutral basis. These non-GAAP financial measures are presented on a continuing operations basis. These measures may be different from non-GAAP financial measures used by other companies. The presentation of this financial information, which is not prepared under any comprehensive set of accounting rules or principles, is not intended to be considered in isolation of, or as a substitute for, the financial information prepared and presented in accordance with generally accepted accounting principles ("GAAP"). For a reconciliation of these non-GAAP financial measures, except for figures in this press release presented on an "FX-Neutral basis," to the nearest comparable GAAP measures, see "Non-GAAP Measures of Financial Performance," "Reconciliation of GAAP Operating Income to Non-GAAP Operating Income," "Reconciliation of GAAP Net Income to Non-GAAP Net Income and GAAP Effective Tax Rate to Non-GAAP Effective Tax Rate" and "Reconciliation of Operating Cash Flow to Free Cash Flow" included in this press release. For figures in this press release reported "on an FX-Neutral basis," we calculate the year-over-year impact of foreign currency movements using prior period foreign currency rates, excluding hedging activity, applied to current year transactional currency amounts.

Impact Methodology

This press release includes the sustainability metric, "positive economic impact," which measures the financial value generated for the global community through the sale of pre-owned and refurbished goods. This figure is calculated as the aggregate GMV from successfully completed transactions of items listed in non-new condition. These conditions include "Pre-owned," "Used," and "Refurbished" listings. The calculation is restricted to specific categories including Electronics, Fashion, Home & Garden, and Parts & Accessories. This metric is based on the company’s methodologies, assumptions and classification practices, which involve judgment and are subject to change, and it is also subject to periodic third-party assurance to ensure alignment with the company's 2025 Impact Goals. For more information about the company's Impact Goals and methodologies, visit www.ebayinc.com/impact.

Forward-Looking Statements

This press release contains forward-looking statements relating to, among other things, the future performance of eBay Inc. and its consolidated subsidiaries that are based on the company's current expectations, forecasts and assumptions and involves risks and uncertainties. These statements include, but are not limited to, management's vision for the future of eBay and our ability to accomplish our vision, expected financial results for the first quarter of 2026 and expected drivers thereof, the future growth in our business, and our ability to drive sustainable long-term growth and create lasting value for our shareholders, the impact of current and contemplated strategic initiatives and offerings, partnerships with and acquisitions of other companies, and new and updated product features or programs, including the initiatives, offerings, partnerships, acquisitions, features and programs discussed in our business highlights, the effects of foreign currency volatility and our ability to respond to such effects, operating efficiency and margins, and dividends and share repurchases.

Actual results could differ materially from those expressed or implied and reported results should not be considered as an indication of future performance. Factors that could cause or contribute to such differences include, but are not limited to: significant variation in our operating and financial results, including GMV and net revenues; our ability to compete in the markets in which we participate; our ability to generate revenue from our advertising products, including our Promoted Listings; our ability to generate consumer engagement and spending; our ability to keep pace with technological changes, including emerging AI technologies, and with changes in consumer demands and expectations; our ability to operate internationally and generate revenue from our international operations and our exposure to costs and risks in connection therewith; the impact of changes in global trade policies on our revenue, profit and ability to support cross-border trade; our ability to manage our buyer and seller trust protection programs; the risk of systems failures and business interruptions to our business; operation of and ongoing investment into our payments and financial services offerings; risk of fraud on our platforms; the impact of any cyberattacks or data security breaches; our ability to attract, retain and develop our senior managers and other key employees; our and our customers’ dependence on third-party providers, some of which are our competitors; the impact of our current, contemplated and future acquisitions, dispositions, joint ventures, strategic partnerships and strategic investments, including our expectations regarding the time to close, and our ability to close, and subsequently realize the projected benefits from, the pending Depop acquisition; the impact of extensive and increasing regulation and oversight that affect our business; the risk of liability for the actions of our customers, including products sold by sellers on our platforms; the impact of increasing levels of regulation in the areas of privacy, protection of user data and cybersecurity; the risks associated with third party allegations relating to intellectual property rights; current and potential litigation and regulatory and government inquiries, investigations and litigation involving us;
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the impact of evolving sales and other tax regimes in various jurisdictions; our ability to protect or enforce our intellectual property rights; risks and costs relating to stakeholder expectations around environmental, social and governance matters; potential exposure to claims and liabilities as a result of the Distribution of PayPal; the risk of exposure to greater than anticipated tax liabilities; fluctuations in interest rates, and changes in regulatory guidance relating thereto; fluctuations in foreign currency exchange rates; our ability to generate sufficient cash flow to service our indebtedness and to comply with financial covenants in our outstanding debt instruments; and the risk that our stock repurchases may not be effected or may not achieve the desired objectives.

The forward-looking statements in this release do not include the potential impact of any acquisitions or divestitures that may be announced and/or completed after the date hereof.

More information about factors that could affect the company's operating results is included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the company's most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q, copies of which may be obtained by visiting the company's Investor Relations website at https://investors.ebayinc.com or the SEC's website at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this press release, which are based on information available to the company on the date hereof. The company assumes no obligation to update such statements.
 
Investor Relations Contact:John Egbertir@ebay.com
Media Relations Contact:
Maddy Martinez
press@ebay.com
Company News:https://www.ebayinc.com/stories/news/ 
Investor Relations website:https://investors.ebayinc.com 
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eBay Inc.
Unaudited Condensed Consolidated Balance Sheet
 
 December 31,
2025
December 31,
2024
 (In millions)
ASSETS
Current assets:  
Cash and cash equivalents$1,867 $2,433 
Short-term investments1,052 3,457 
Customer accounts and funds receivable1,280 962 
Other current assets887 715 
Total current assets5,086 7,567 
Long-term investments2,767 2,439 
Property and equipment, net1,338 1,263 
Goodwill4,467 4,269 
Operating lease right-of-use assets428 427 
Deferred tax assets2,959 2,936 
Other assets565 464 
Total assets$17,610 $19,365 
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:  
Short-term debt$750 $1,673 
Accounts payable242 257 
Customer accounts and funds payable1,280 1,018 
Accrued expenses and other current liabilities2,257 2,184 
Income taxes payable108 966 
Total current liabilities4,637 6,098 
Operating lease liabilities315 320 
Deferred tax liabilities1,472 1,405 
Long-term debt5,996 5,752 
Other liabilities575 632 
Total liabilities12,995 14,207 
Total stockholders' equity4,615 5,158 
Total liabilities and stockholders' equity$17,610 $19,365 

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eBay Inc.
Unaudited Condensed Consolidated Statement of Income

 Three Months Ended
December 31,
Year Ended
December 31,
 2025202420252024
 (In millions, except per share amounts)
Net revenues$2,965 $2,579 $11,100 $10,283 
Cost of net revenues (1)
849 718 3,169 2,880 
Gross profit2,116 1,861 7,931 7,403 
Operating expenses:
Sales and marketing (1)
666 609 2,394 2,319 
Product development (1)
436 375 1,642 1,479 
General and administrative (1)
284 241 1,198 914 
Transaction losses
123 87 396 353 
Amortization of acquired intangible assets24 20 
Total operating expenses1,515 1,318 5,654 5,085 
Income from operations601 543 2,277 2,318 
Interest and other:
Gain (loss) on equity investments and warrants, net
21 44 (76)
Interest expense
(61)(65)(246)(259)
Interest income and other, net
62 95 271 295 
Income from continuing operations before income taxes
623 617 2,307 2,278 
Income tax benefit (provision)
(98)63 (311)(297)
Income from continuing operations
525 680 1,996 1,981 
Income (loss) from discontinued operations, net of income taxes
(1)35 (6)
Net income
$528 $679 $2,031 $1,975 
Income (loss) per share – basic:
  
Continuing operations$1.16 $1.43 $4.35 $4.00 
Discontinued operations0.01 — 0.08 (0.01)
Net income per share – basic
$1.17 $1.43 $4.43 $3.99 
Income (loss) per share – diluted:
Continuing operations$1.14 $1.40 $4.26 $3.95 
Discontinued operations0.01 — 0.08 (0.01)
Net income per share – diluted
$1.15 $1.40 $4.34 $3.94 
Weighted average shares:  
Basic451 477 459 496 
Diluted460 485 468 501 
(1) Includes stock-based compensation as follows:
Cost of net revenues$15 $14 $57 $54 
Sales and marketing23 21 88 91 
Product development76 70 292 281 
General and administrative45 37 170 162 
$159 $142 $607 $588 
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eBay Inc.
Unaudited Condensed Consolidated Statement of Cash Flows

 Three Months Ended
December 31,
Year Ended
December 31,
 2025202420252024
 (In millions)
Cash flows from operating activities:  
Net income$528 $679 $2,031 $1,975 
Loss (income) from discontinued operations, net of income taxes(3)(35)
Adjustments:
Transaction losses
123 87 396 353 
Depreciation and amortization115 79 407 324 
Stock-based compensation159 142 607 588 
Loss (gain) on investments and other, net
(25)(64)(17)
Deferred income taxes30 (340)44 (874)
Change in fair value of warrants(38)(158)
Change in fair value of equity investment in Adevinta— — — 156 
Change in fair value of equity investment in Adyen— 57 — 57 
Change in fair value of equity investment in Gmarket— — 13 
Changes in assets and liabilities, net of acquisition effects(339)73 (1,429)(34)
Net cash provided by continuing operating activities595 677 2,009 2,414 
Net cash used in discontinued operating activities(12)— (50)— 
Net cash provided by operating activities
583 677 1,959 2,414 
Cash flows from investing activities:  
Purchases of property and equipment(117)(117)(525)(458)
Purchases of investments(635)(2,383)(6,735)(13,855)
Maturities and sales of investments
640 1,885 8,661 12,306 
Exercise of options under warrant— (108)— (108)
Proceeds from sale of shares in Adevinta, net
— — — 2,410 
Proceeds from sale of shares in Adyen, net
— 573 — 573 
Proceeds from sale of shares in Aurelia, net
— 1,036 — 1,036 
Proceeds from sale of shares in Gmarket, net
— 322 — 322 
Shareholder distributions from equity investments
— — 227 — 
Acquisitions and other
(112)54 (208)(13)
Net cash provided by (used in) investing activities
(224)1,262 1,420 2,213 
Cash flows from financing activities:  
Proceeds from issuance of common stock40 34 141 92 
Repurchases of common stock(635)(911)(2,500)(3,149)
Payments for taxes related to net share settlements of restricted stock units and awards(65)(52)(273)(188)
Payments for dividends(131)(128)(531)(533)
Proceeds from issuance of long-term debt, net994 — 994 — 
Repayment of senior notes
(425)— (1,225)(750)
Proceeds from issuance of commercial paper
419 — 1,994 441 
Repayment of commercial paper
(989)— (2,435)— 
Net funds receivable and payable activity(31)75 200 305 
Other— (10)(26)(24)
Net cash used in financing activities(823)(992)(3,661)(3,806)
8


Effect of exchange rate changes on cash, cash equivalents and restricted cash(33)51 (28)
Net increase (decrease) in cash, cash equivalents and restricted cash
(458)914 (231)793 
Cash, cash equivalents and restricted cash at beginning of period3,513 2,372 3,286 2,493 
Cash, cash equivalents and restricted cash at end of period$3,055 $3,286 $3,055 $3,286 
9


eBay Inc.
Unaudited Summary of Consolidated Net Revenues

Three Months Ended
December 31,
2025
September 30,
2025
June 30,
2025
March 31,
2025
December 31,
2024
(In millions, except percentages)
Total net revenues (1)(2)
$2,965 $2,820 $2,730 $2,585 $2,579 
Current quarter vs prior year quarter15 %%%%%
Percent from international46 %48 %49 %48 %48 %
(1) Hedge gain/(loss)$(19)$(24)$(6)$$(23)
(2) Foreign currency impact$16 $20 $32 $(21)$


eBay Inc.
Unaudited Supplemental Operating Data

Three Months Ended
December 31,
2025
September 30,
2025
June 30,
2025
March 31,
2025
December 31,
2024
(In millions, except percentages)
Active Buyers (1)
135 134 134 134 134 
Current quarter vs prior year quarter%%%%%
Active Buyers excluding Tise (2)
134 134 134 134 134 
Current quarter vs prior year quarter%%%%%
Gross Merchandise Volume (3)
U.S.$10,721 $9,872 $9,428 $9,066 $9,043 
Current quarter vs prior year quarter19 %13 %%%%
International$10,516 $10,233 $10,086 $9,687 $10,277 
Current quarter vs prior year quarter%%%%%
Total Gross Merchandise Volume$21,237 $20,105 $19,514 $18,753 $19,320 
Current quarter vs prior year quarter10 %10 %%%%

(1)Active Buyers consist of all buyers who paid for a transaction on our Marketplace platforms within the previous 12-month period. Buyers may register more than once, and as a result, may have more than one account.
(2)On October 1, 2025, we completed the acquisition of Tise AS.
(3)Gross Merchandise Volume consists of the total value of all paid transactions between users on our Marketplace platforms during the applicable period inclusive of shipping fees and taxes, without adjustment for returns or cancellations.



10


eBay Inc.
Business Outlook

The guidance figures provided below and elsewhere in this press release are forward-looking statements, reflect a number of estimates, assumptions and other uncertainties, and are approximate in nature because the company's future performance is difficult to predict. Such guidance is based on information available on the date of this press release, and the company assumes no obligation to update it.
The company's future performance involves risks and uncertainties, and the company's actual results could differ materially from the information below and elsewhere in this press release. Some of the factors that could affect the company's operating results are set forth under the caption "Forward-Looking Statements" above in this press release. More information about factors that could affect the company's operating results is included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the company's most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q, copies of which may be obtained by visiting eBay's investor relations website at https://investors.ebayinc.com or the SEC's website at www.sec.gov.
eBay Inc.
Three Months Ending
March 31, 2026
(In billions, except per share amounts)GAAP
Non-GAAP (a)
Net revenues
$3.00 - $3.05
$3.00 - $3.05
Diluted EPS from continuing operations
$1.14 - $1.20
$1.53 - $1.59
Gross Merchandise Volume
$21.5 - $21.9
(a) Estimated non-GAAP amounts above for the three months ending March 31, 2026 reflect adjustments that exclude the estimated amortization of acquired intangible assets of approximately $12 million, estimated stock-based compensation expense and associated employer payroll tax expense of approximately $155-$165 million and estimated adjustment between our GAAP and non-GAAP tax expense of approximately $0-$10 million. The estimated GAAP diluted EPS above does not assume any gains or losses on our remaining equity investments.
In September 2025, the Financial Accounting Standards Board issued Accounting Standards Update ("ASU") 2025-06, Intangibles—Goodwill and Other—Internal-Use Software (Subtopic 350-40): Accounting for and Disclosure of Software Costs. The Company has elected to early adopt the standard effective January 1, 2026 using the full retrospective method, which requires the restatement of each prior reporting period presented. The Business Outlook includes the impact of adopting the standard. The Company’s Q4 2025 Earnings Presentation available on eBay’s investor relations website includes a reconciliation of the impact of adoption on the Company’s 2025 and 2024 Income Statement to enable investors to better understand normalized growth comparisons for the Company’s 2026 Business Outlook.
11


eBay Inc.
Non-GAAP Measures of Financial Performance
To supplement the company's condensed consolidated financial statements presented in accordance with generally accepted accounting principles, or GAAP, the company uses non-GAAP measures of certain components of financial performance. These non-GAAP measures include non-GAAP net income, non-GAAP earnings per diluted share, non-GAAP operating income and margin, non-GAAP effective tax rate, free cash flow and figures in this press release presented on an "FX-Neutral basis." These non-GAAP financial measures are presented on a continuing operations basis.
These non-GAAP measures are not in accordance with, or an alternative to, measures prepared in accordance with GAAP and may be different from non-GAAP measures used by other companies. In addition, these non-GAAP measures are not based on any comprehensive set of accounting rules or principles. Non-GAAP measures have limitations in that they do not reflect all of the amounts associated with the company's results of operations as determined in accordance with GAAP. These measures should only be used to evaluate the company's results of operations in conjunction with the corresponding GAAP measures.
Reconciliation to the nearest GAAP measure of all non-GAAP measures included in this press release, except for figures in this press release presented on an "FX-Neutral basis," can be found in the tables included in this press release. For figures in this press release reported on an "FX-Neutral basis," the company calculates the year-over-year impact of foreign currency movements using prior period foreign currency rates, excluding hedging activity, applied to current year transactional currency amounts.
These non-GAAP measures are provided to enhance investors' overall understanding of the company's current financial performance and its prospects for the future. Specifically, the company believes the non-GAAP measures provide useful information to both management and investors by excluding certain expenses, gains and losses, or net purchases of property and equipment, as the case may be, that may not be indicative of its core operating results and business outlook. In addition, because the company has historically reported certain non-GAAP results to investors, the company believes that the inclusion of non-GAAP measures provides consistency in the company's financial reporting.
For its internal budgeting process, and as discussed further below, the company's management uses financial measures that do not include stock-based compensation expense, employer payroll taxes on stock-based compensation, amortization or impairment of acquired intangible assets, impairment of goodwill, amortization of deferred tax assets associated with the realignment of its legal structure and related foreign exchange effects, significant gains or losses from the disposal/acquisition of a business, certain gains and losses on investments including changes in fair value, changes in foreign currency exchange rates and the impact of any related foreign exchange derivative instruments, gains or losses associated with a warrant agreement that the company entered into with Adyen, restructuring-related charges and the income taxes associated with the foregoing. In addition to the corresponding GAAP measures, the company's management also uses the foregoing non-GAAP measures in reviewing the financial results of the company.
The company excludes the following items from non-GAAP net income, non-GAAP earnings per diluted share, non-GAAP operating income and margin and non-GAAP effective tax rate:
Stock-based compensation expense and related employer payroll taxes. This expense consists of expenses for stock options, restricted stock and employee stock purchases. The company excludes stock-based compensation expense from its non-GAAP measures primarily because they are non-cash expenses that management does not believe are reflective of ongoing operating results. The related employer payroll taxes are dependent on the company's stock price and the vesting of restricted stock by employees and the timing and size of stock option exercises, over which management has limited to no control, and as such management does not believe it correlates to the company's operation of the business.
Amortization or impairment of acquired intangible assets, impairment of goodwill, certain amortization of deferred tax assets and related foreign exchange effects, significant gains or losses and transaction expenses from the acquisition or disposal of a business and certain gains or losses on investments. The company incurs amortization or impairment of acquired intangible assets and goodwill in connection with acquisitions and may incur significant gains or losses from the acquisition or disposal of a business and therefore excludes these amounts from its non-GAAP measures. The company also excludes certain gains and losses on investments. The company excludes the non-cash amortization of deferred tax assets associated with the realignment of its legal structure, which is not reduced by the effects of the Tax Cuts and Jobs Act, and related foreign exchange effects. The company excludes these items because management does not believe they correlate to the ongoing operating results of the company's business.
Restructuring. These charges consist of expenses for employee severance and other exit and disposal costs. The company excludes significant restructuring charges primarily because management does not believe they are reflective of ongoing operating results.
Other certain significant gains, losses, or charges that are not indicative of the company’s core operating results. These are significant gains, losses, or charges during a period that are the result of isolated events or transactions which have not occurred frequently in the past and are not expected to occur regularly or be repeated in the future. The company excludes these amounts from its results primarily because management does not believe they are indicative of its current or ongoing operating results. These amounts include changes in fair value and the related change in foreign currency exchange rates of equity securities with readily determinable fair values, globally.
Change in fair market value of warrants. These are gains or losses associated with warrant agreements entered into with vendors, which are attributable to changes in fair value during the period.
Income tax effects and adjustments. We used a non-GAAP tax rate of 16.5% for evaluating our operating results. This rate could change for various reasons including significant changes in our geographic earnings mix or fundamental tax law changes in major jurisdictions in which we operate.
In addition to the non-GAAP measures discussed above, the company also uses free cash flow. Free cash flow represents operating cash flows less purchases of property and equipment. The company considers free cash flow to be a liquidity measure that provides useful information to management and investors about the amount of cash generated by the business after the purchases of property, buildings, and equipment, which can then be used to, among other things, invest in the company's business, make strategic acquisitions, repurchase stock and pay dividends. A limitation of the utility of free cash flow as a measure of financial performance is that it does not represent the total increase or decrease in the company's cash balance for the period and does not exclude certain non-discretionary expenditures, such as mandatory debt service requirements.
12


eBay Inc.
Reconciliation of GAAP Operating Income to Non-GAAP Operating Income

Three Months Ended
December 31,
Year Ended
December 31,
2025202420252024
(In millions, except percentages)
GAAP operating income$601 $543 $2,277 $2,318 
Stock-based compensation expense and related employer payroll taxes160 145 626 602 
Amortization of acquired intangible assets within cost of net revenues and operating expenses12 10 49 37 
Executive bonuses and restructuring— 81 (10)
Legal matters— — 52 (56)
Other general and administrative expenses— — — 
Total non-GAAP operating income adjustments174 155 808 574 
Non-GAAP operating income$775 $698 $3,085 $2,892 
GAAP operating margin
20.3 %21.1 %20.5 %22.5 %
Non-GAAP operating margin26.1 %27.0 %27.8 %28.1 %
Presented on a continuing operations basis

13


Reconciliation of GAAP Net Income to Non-GAAP Net Income and
GAAP Effective Tax Rate to Non-GAAP Effective Tax Rate

Three Months Ended
December 31,
Year Ended
December 31,
2025202420252024
(In millions, except per share amounts and percentages)
GAAP income from continuing operations before income taxes
$623 $617 $2,307 $2,278 
GAAP provision for income taxes
(98)63 (311)(297)
GAAP net income from continuing operations
$525 $680 $1,996 $1,981 
Non-GAAP adjustments to net income from continuing operations:
Non-GAAP operating income from continuing operations adjustments (see table above)$174 $155 $808 $574 
Change in fair value of equity investment in Adevinta— — — 234 
Realized change in fair value of shares sold in Adevinta
— — — (78)
Realized change in fair value of shares sold in Adyen
— 57 — 57 
Change in fair value of other equity investments
(28)10 (26)21 
Change in fair value of warrants
(38)(158)
Change in fair value of Aurelia option
— (74)— — 
Income tax effects and adjustments(30)(183)(199)(186)
Non-GAAP net income from continuing operations$648 $607 $2,584 $2,445 
Diluted net income from continuing operations per share:
GAAP$1.14 $1.40 $4.26 $3.95 
Non-GAAP$1.41 $1.25 $5.52 $4.88 
Shares used in GAAP diluted net income per share calculation
460 485 468 501 
Shares used in non-GAAP diluted net income per share calculation460 485 468 501 
GAAP effective tax rate – Continuing operations15.7 %(10.3)%13.5 %13.0 %
Income tax effects and adjustments to net income from continuing operations
0.8 %26.8 %3.0 %3.5 %
Non-GAAP effective tax rate – Continuing operations16.5 %16.5 %16.5 %16.5 %
Presented on a continuing operations basis
14


Reconciliation of Operating Cash Flow to Free Cash Flow

Three Months Ended
December 31,
Year Ended
December 31,
2025202420252024
(In millions)
Net cash provided by continuing operating activities
$595 $677 $2,009 $2,414 
Less: Purchases of property and equipment(117)(117)(525)(458)
Free cash flow$478 $560 $1,484 $1,956 
Presented on a continuing operations basis
15

FAQ

How did eBay (EBAY) perform financially in the fourth quarter of 2025?

eBay delivered strong Q4 2025 results, with revenue of $3.0 billion, up 15%, and GMV of $21.2 billion, up 10%. GAAP diluted EPS from continuing operations was $1.14, while non-GAAP diluted EPS reached $1.41, supported by GAAP and non-GAAP operating margins of 20.3% and 26.1%.

What were eBay’s full-year 2025 revenue, earnings, and margins?

For 2025, eBay reported $11.1 billion in revenue, up 8%, and GMV of $79.6 billion, up 7%. GAAP diluted EPS from continuing operations was $4.26, with non-GAAP diluted EPS of $5.52. GAAP and non-GAAP operating margins were 20.5% and 27.8%, respectively, reflecting solid profitability.

How much capital did eBay (EBAY) return to shareholders in 2025?

In 2025, eBay returned over $3.0 billion to stockholders, including $2.5 billion through share repurchases and $531 million in cash dividends. In Q4 alone, the company returned $756 million, and the board subsequently authorized an additional $2.0 billion for future share repurchases.

What dividend changes did eBay announce for 2026?

For the first quarter of 2026, eBay’s Audit Committee declared a cash dividend of $0.31 per share, a 7% increase from the prior quarterly dividend. The dividend is payable on March 20, 2026 to stockholders of record as of March 6, 2026, reinforcing ongoing cash returns.

What guidance did eBay provide for the first quarter of 2026?

eBay expects Q1 2026 revenue between $3.00 billion and $3.05 billion, with FX-neutral growth of 13–15%. GMV is guided to $21.5–$21.9 billion, FX-neutral growth of 10–12%. Diluted GAAP EPS is projected at $1.14–$1.20 and non-GAAP EPS at $1.53–$1.59.

What are the key details of eBay’s planned acquisition of Depop, Inc.?

eBay announced a definitive agreement to acquire Depop, Inc., a leading C2C fashion marketplace, in an all-cash transaction valued at approximately $1.2 billion. The deal is expected to close in the second quarter of 2026, subject to closing conditions and required regulatory approvals.

How strong is eBay’s cash generation and balance sheet at year-end 2025?

In 2025, eBay generated $2.0 billion of operating cash flow and $1.5 billion of free cash flow from continuing operations. As of December 31, 2025, the company held $4.8 billion in cash, cash equivalents and non-equity investments, and reported total assets of $17.6 billion.

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Ebay Inc.

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EBAY Stock Data

36.14B
450.87M
Internet Retail
Services-business Services, Nec
Link
United States
SAN JOSE